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Answered Same Day Apr 03, 2021

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Soumi answered on Apr 07 2021

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Title: Blue Ocean Strategy Analysis
Literature Review
Contents
Summary of Article by Kim and Mauborgne    3
Related Articles to Blue Ocean Strategy    4
Article by INSEAD    4
Article by Chang    5
Works Cited    6
Summary of Article by Kim and Mauborgne
This article discusses several concepts related to the blue ocean. In order to achieve profitable growth and development, it is very important to delve deep into some effective strategies. In general, where the industries are overcrowded, it is very risky to establish a new business. That is why the idea of blue oceans emerged. In this scenario, the companies try to establish their organization or the business in an uncontested place so that there can be no fierce competition at all.
There is some logic related to the blue ocean as well. It is not initially centered on the innovation of the technologies. The technologies that have been used in this scenario is already pre-existing. The blue oceans can be created in the su
oundings where the market competition is not that high (Kim and Mauborgne). Because of that, the companies have no need to settle for a far place because it can create several communication problems as well. In this strategy, the competition is not a thing to show through the business.
Instead of that, the competition should be used as a very useful strategy so that they can attract more customers and gain many benefits for their organization. When the customers are offered more value than the sale of that organization naturally increases. This often leads...

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