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Good morning, Greta, and please call me, Izzy. Thank you for the invitation to discuss one of the important fundamentals to sound investing: an appreciation of the relationship between the objective or outcome of your investment that is its return and the likelihood of receiving it, or the investment’s risk.
An investment’s risk, or the probability that it generates a return that is greater or less than its expected return, can be considered from two perspectives: that of a stand-alone asset, or a single-asset portfolio, and that of a multiple-asset portfolio. 
The risk of a single asset is best measured by the standard deviation of the asset’s possible outcomes, while the risk of an asset in a multiple-asset portfolio is best measured by its beta coefficient.
Systematic risk, also called non-diversifiable or market risk,

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