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Question

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Segmentation Strategy

Product Strategy
Pricing Strategy
Prices based on:
« location of Ai
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+ demand
+ nea
y attractions
+ amenities offered
« length of stay discounts
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Ayan · Accepted Answer

Slide 1
Segmentation Strategy
Consumers are divided into groups according to why they are travelling. This might also include guided hikes, culinary classes, crafts, walking tours, and many other activities. 
It has been shown that the typical Airbnb host earns about $9600 a year from the listings. The company's mission of upholding a high quality of hospitality is successful, which upholds the value of the company's brand and its great star rating.
Given that the corporation has derived up to 400% of its income from the listed assets, this makes reasonable.
Demographic Segmentation
Geographic segmentation
Behavioural segmentation
Psychographic segmentation
Demographic Segmentation
There are some travellers who are only seeking for places to stay. While there is another group of tourists that are interested in both lodging and experiences. More people are travelling nowadays with a focus on the destination rather than the accommodations. Bookings for activities rather than just lodging have subsequently increased in 2021. 
The target audience for experiences and lodging for a larger variety of clients extending from 18 to 60 years of age is the emphasis of the demographic segmentation. The pragmatic classification of the demographic division is influenced by a number of other factors. Students and professionals are the target demographics, as well as managers and executives. Older, wealthier customers like the more conventional hotel accommodations, which are still a desirable alternative. Most of the time, people are amenable to numerous comparable Airbnb experiences. The target market likewise concentrates on 54% female users and 46% male users, indicating a favourable skewed target market for the business.
Geographic segmentation
The segmentation strategy's second most crucial component is the geographic segmentation. With about 5 million listings, Europe is the largest region for Airbnb,

I need add more sites to this information ( you guys did that for me ) but professor very picky about sating please add and I need 2 slide ppp and 4 min to talk about

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