ASSESSMENT TEMPLATE___________________________________________________
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Subject Title Visitor Behaviour and Management
Subject Code HOS804
Lecturer / Tutor Dr Mi
in Locke
Dr Chengeto Chaderopa
Dr Feras Orekat
Semester Fe
uary 2020 Semester
Assessment Title Assessment 3 – Individual Report
Learning Outcome/s 1, 2, 4 & 5
Assessment type (group or
individual)
Individual
Weighting 50 %
Word count 3000 words excluding references and appendices
Week 5
Due date Week 14
Class submission Lecture ☐ XXXXXXXXXXTutorial ☐
Submission type Paper copy ☐ XXXXXXXXXXTurnitin ☒
Format / Layout of Assessment
Report:
ICMS Cover Page
Table of Contents
Synopsis / Executive Summary
Introduction
Findings
Conclusion
Recommendations
Reference List
Appendices
x
x
x
x
x
x
x
x
x
Assessment
instructions
You are contracted to provide an assessment and
ecommendation for a new attraction or event for the City of
Sydney with the aim to increase visitors to the city during the
winter months. Typically, visitor numbers are at their lowest during
this time resulting in lower revenue for hotels, restaurants and city
etailers and businesses.
Your task is to write a report that:
Critically appraises the effectiveness of established
theories and strategies in creating an appropriate solution
to the problem of lower visitation during winter months.
Proposes a new event or attraction that would be suitable
for increasing visitor numbers over the winter months and
is aligned with the strategies already in place for this
destination. You will need to include details of the actual
event or attraction such as proposed dates, venue/s and a
ough outline of the schedule for events, or an overview of
the attraction, what it would be what services it would offer
and a proposed location.
ASSESSMENT TEMPLATE___________________________________________________
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Identifies the specific target market/s, who they are, how
you selected them and why you think they would be
interested in your event/attraction.
Identifies what additional infrastructure, services and
expert knowledge would be required to support this new
event/attraction and where this will come from (e.g.
specific government agencies).
Specifies how you would measure the success of your
event/attraction in achieving the objective of increasing
visitor numbers over winter.
The report must be well researched (based on relevant and
eliable sources), and incorporate theories, management
principles and the published strategies of tourism agencies that
promote tourism and visitation to Sydney. It should be written in
an academic style, approx. 3000 words in length (not including
executive summary, reference list or any appendices).
Be particularly careful to avoid plagiarism that is, passing other
people’s work off as your own (academic theft). Penalties for
plagiarism are heavy and may include failure in the course.
The main criteria for success:
1.Insight – The report should demonstrate an in-depth
understanding of the destination/attraction experiential services
and qualities, and tourist/visitor motivation theory
2. Substantiation - The report should be underpinned by course
material and additional readings around the topic.
3.Clarity and structure – The report should be well structured
and clearly presented
Readings for the assessment
(instructions where they can be
found e.g. MyAthens database,
Moodle etc.)
Relevant readings for this assessment can be found on Moodle
Grading Criteria / Ru
ic The grading ru
ic for this assessment is on Moodle
HOS804 Assessment 3 Individual Written Report - Grading Ru
ic
HD D C P F
Executive summary
(10%)
Provides thorough,
informative overview of the
eport
Clear and competent
overview of
the report
Reasonable overview of
the report is provided.
Provides a fair overview of
the report.
Limited overview which
may be disorganised,
omits many points or does
not related to the report
which follows.
Introduction
(10%)
Give a very clear context,
scope and background to
issue/ problem, and purpose
of this study,
Provides scope and
objectives. Explains what
is going to be covered in
the report as well as what
will not be covered.
Provides a structure,
scope and objectives to
help the reader – the
scope may not be fully
described – what will or
will not be covered.
Provides a structure, but
the scope and objectives
may not be clearly
explained.
The scope and objectives
pf the report is missing or
incomplete and/or not
clearly explained.
Findings and
analysis
(20%)
Provides comprehensive
findings. The findings are
discussed effectively and
obustly with the aid of a
comprehensive range of
academic concepts and
theories relevant to the
topic
Provides detailed findings
combined with a robust
discussion or analysis of
the same. Makes use of
many concepts and
theories relevant to the
topic
Provides solid findings
coupled with a fairly
strong discussion or
analysis of the same.
Makes use of concepts
and theories relevant to
the topic
Provides sufficient findings
coupled with a fair analysis
or discussion of the same.
Makes use of a few
academic concepts and
theories relevant to the
topic
Provides limited or no
findings and the analysis is
also either missing or
weak. Little, if any use of
concepts and theories
elevant to the topic
Conclusions
(20%)
Provides a comprehensive
list of conclusions that are
ased on the findings.
Conclusion identifies key
issues / problems showing
sound, evidence based
understanding of these
issues.
Conclusion identifies key
issues / problems showing
good, evidence based
understanding of these
issues.
Conclusion identifies a
number of key issues /
problems showing some
evidence based
understanding of these
issues.
Conclusion may be missing
or incomplete and / or
may not be founded on
data gathered.
Recommendations
(20%)
Provides a comprehensive
list of recommendations
that are all linked to the
conclusions
Provides a strong list of
ecommendations that are
linked to the conclusions
Provides a fairly strong list
of recommendations that
are linked to the
conclusions
Provides a fair list of
ecommendations that are
linked to the conclusions
Recommendations are not
clear and not clearly
linked to the conclusions
Report structure
(10%)
Makes expert use of tables,
headings, sub-headings and
other organisational
methods such as tables,
charts, diagrams) to
facilitate understanding on
the part of the reader.
Makes good use of table
of contents, headings,
sub-headings and other
organisational methods to
facilitate understanding
on the part of the reader.
The expected report
structure is followed.
Makes use of table of
contents, headings, sub-
headings and other
organisational methods to
facilitate understanding
on the part of the reader.
The expected report
structure is mostly
followed.
Makes reasonable use of
table of contents,
headings, sub-headings
and other organisational
methods.
The expected report
structure is mostly
followed.
Makes minimal use of
table of contents,
headings, sub-headings
and other organisational
methods.
Guidelines regarding
eport structure not
followed.
Technical writing
skills and evidence
of research
(10%)
A professional writing style
is expertly used, with very
good control of grammar
Formatting is very excellent.
Expertly makes use of more
than 15 modern and
elevant sources of
information
A professional writing
style is used, with good
control of grammar
spelling, punctuation.
Formatting is appropriate
to a business report:
Makes use of 13 to 14
modern and relevant
sources of information
A professional writing
style is used, with
easonable control of
grammar spelling,
punctuation.
Formatting is mostly
appropriate to a business
eport:
Makes use of 10-13
sources of information. A
few of them may not be
very relevant or modern
A reasonably professional
writing style has been used
with some evidence of
proofreading Formatting is
mostly appropriate:
Makes use of 8-9 sources
of information. Some of
the references may not be
very relevant
Numerous grammar
spelling, punctuation and
formatting issues:
Few references used
and/or references used
are not relevant.
Microsoft Word - HOS804-Assessment 3 Guide - Dr CC.doc
Dr CC. HOS804 Assessment 3 Individual Written Report
Guide
1. Executive summary (10%)
Use Past or Present Tense please. For example, ‘This report analysed or examined XXXXXXXXXXand recommended.... in order to
generate more visitor numbers during the winter or off--season months in Sydney.
Present tense: This report analyses or examines...... and recommends the development of a ..... to generate more visitor
numbers during the winter months in Sydney. .
A very strong Executive Summary clearly communicates details regarding the:
1) Subject Matter and Report Objectives/Purpose:
2) Major Sources of Materials
3) Findings: (don’t provide a catalogue of subheadings in the report. Share the MAJOR FINDINGS please)
4) Conclusions: your interpretation of the findings /Only share the most important Conclusions
5) Recommendations: describe the event or attraction you are recommending and why you think it is