Great Deal! Get Instant $10 FREE in Account on First Order + 10% Cashback on Every Order Order Now

ASSESSMENT TEMPLATE___________________________________________________ Page 1 of 2 Subject Title Visitor Behaviour and Management Subject Code HOS804 Lecturer / Tutor Dr Mirrin Locke Dr Chengeto...

1 answer below »
ASSESSMENT TEMPLATE___________________________________________________
Page 1 of 2
Subject Title Visitor Behaviour and Management
Subject Code HOS804
Lecturer / Tutor Dr Mi
in Locke
Dr Chengeto Chaderopa
Dr Feras Orekat
Semester Fe
uary 2020 Semester

Assessment Title Assessment 3 – Individual Report
Learning Outcome/s 1, 2, 4 & 5
Assessment type (group or
individual)
Individual
Weighting 50 %
Word count 3000 words excluding references and appendices
Week 5
Due date Week 14
Class submission Lecture ☐ XXXXXXXXXXTutorial ☐
Submission type Paper copy ☐ XXXXXXXXXXTurnitin ☒
Format / Layout of Assessment

Report:
ICMS Cover Page
Table of Contents
Synopsis / Executive Summary
Introduction
Findings
Conclusion
Recommendations
Reference List
Appendices
x
x
x
x
x
x
x
x
x

Assessment
instructions
You are contracted to provide an assessment and
ecommendation for a new attraction or event for the City of
Sydney with the aim to increase visitors to the city during the
winter months. Typically, visitor numbers are at their lowest during
this time resulting in lower revenue for hotels, restaurants and city
etailers and businesses.

Your task is to write a report that:
 Critically appraises the effectiveness of established
theories and strategies in creating an appropriate solution
to the problem of lower visitation during winter months.
 Proposes a new event or attraction that would be suitable
for increasing visitor numbers over the winter months and
is aligned with the strategies already in place for this
destination. You will need to include details of the actual
event or attraction such as proposed dates, venue/s and a
ough outline of the schedule for events, or an overview of
the attraction, what it would be what services it would offer
and a proposed location.
ASSESSMENT TEMPLATE___________________________________________________
Page 2 of 2
 Identifies the specific target market/s, who they are, how
you selected them and why you think they would be
interested in your event/attraction.
 Identifies what additional infrastructure, services and
expert knowledge would be required to support this new
event/attraction and where this will come from (e.g.
specific government agencies).
 Specifies how you would measure the success of your
event/attraction in achieving the objective of increasing
visitor numbers over winter.
The report must be well researched (based on relevant and
eliable sources), and incorporate theories, management
principles and the published strategies of tourism agencies that
promote tourism and visitation to Sydney. It should be written in
an academic style, approx. 3000 words in length (not including
executive summary, reference list or any appendices).

Be particularly careful to avoid plagiarism that is, passing other
people’s work off as your own (academic theft). Penalties for
plagiarism are heavy and may include failure in the course.

The main criteria for success:
1.Insight – The report should demonstrate an in-depth
understanding of the destination/attraction experiential services
and qualities, and tourist/visitor motivation theory
2. Substantiation - The report should be underpinned by course
material and additional readings around the topic.
3.Clarity and structure – The report should be well structured
and clearly presented
Readings for the assessment
(instructions where they can be
found e.g. MyAthens database,
Moodle etc.)
Relevant readings for this assessment can be found on Moodle
Grading Criteria / Ru
ic The grading ru
ic for this assessment is on Moodle


HOS804 Assessment 3 Individual Written Report - Grading Ru
ic
HD D C P F
Executive summary
(10%)


Provides thorough,
informative overview of the
eport
Clear and competent
overview of
the report

Reasonable overview of
the report is provided.
Provides a fair overview of
the report.
Limited overview which
may be disorganised,
omits many points or does
not related to the report
which follows.
Introduction
(10%)
Give a very clear context,
scope and background to
issue/ problem, and purpose
of this study,
Provides scope and
objectives. Explains what
is going to be covered in
the report as well as what
will not be covered.
Provides a structure,
scope and objectives to
help the reader – the
scope may not be fully
described – what will or
will not be covered.
Provides a structure, but
the scope and objectives
may not be clearly
explained.
The scope and objectives
pf the report is missing or
incomplete and/or not
clearly explained.

Findings and
analysis
(20%)
Provides comprehensive
findings. The findings are
discussed effectively and
obustly with the aid of a
comprehensive range of
academic concepts and
theories relevant to the
topic
Provides detailed findings
combined with a robust
discussion or analysis of
the same. Makes use of
many concepts and
theories relevant to the
topic

Provides solid findings
coupled with a fairly
strong discussion or
analysis of the same.
Makes use of concepts
and theories relevant to
the topic
Provides sufficient findings
coupled with a fair analysis
or discussion of the same.
Makes use of a few
academic concepts and
theories relevant to the
topic
Provides limited or no
findings and the analysis is
also either missing or
weak. Little, if any use of
concepts and theories
elevant to the topic
Conclusions
(20%)
Provides a comprehensive
list of conclusions that are
ased on the findings.
Conclusion identifies key
issues / problems showing
sound, evidence based
understanding of these
issues.
Conclusion identifies key
issues / problems showing
good, evidence based
understanding of these
issues.
Conclusion identifies a
number of key issues /
problems showing some
evidence based
understanding of these
issues.
Conclusion may be missing
or incomplete and / or
may not be founded on
data gathered.
Recommendations
(20%)


Provides a comprehensive
list of recommendations
that are all linked to the
conclusions

Provides a strong list of
ecommendations that are
linked to the conclusions
Provides a fairly strong list
of recommendations that
are linked to the
conclusions
Provides a fair list of
ecommendations that are
linked to the conclusions
Recommendations are not
clear and not clearly
linked to the conclusions
Report structure
(10%)
Makes expert use of tables,
headings, sub-headings and
other organisational
methods such as tables,
charts, diagrams) to
facilitate understanding on
the part of the reader.
Makes good use of table
of contents, headings,
sub-headings and other
organisational methods to
facilitate understanding
on the part of the reader.
The expected report
structure is followed.

Makes use of table of
contents, headings, sub-
headings and other
organisational methods to
facilitate understanding
on the part of the reader.
The expected report
structure is mostly
followed.

Makes reasonable use of
table of contents,
headings, sub-headings
and other organisational
methods.
The expected report
structure is mostly
followed.

Makes minimal use of
table of contents,
headings, sub-headings
and other organisational
methods.
Guidelines regarding
eport structure not
followed.

Technical writing
skills and evidence
of research
(10%)
A professional writing style
is expertly used, with very
good control of grammar
Formatting is very excellent.
Expertly makes use of more
than 15 modern and
elevant sources of
information
A professional writing
style is used, with good
control of grammar
spelling, punctuation.
Formatting is appropriate
to a business report:
Makes use of 13 to 14
modern and relevant
sources of information
A professional writing
style is used, with
easonable control of
grammar spelling,
punctuation.
Formatting is mostly
appropriate to a business
eport:
Makes use of 10-13
sources of information. A
few of them may not be
very relevant or modern
A reasonably professional
writing style has been used
with some evidence of
proofreading Formatting is
mostly appropriate:
Makes use of 8-9 sources
of information. Some of
the references may not be
very relevant

Numerous grammar
spelling, punctuation and
formatting issues:
Few references used
and/or references used
are not relevant.

Microsoft Word - HOS804-Assessment 3 Guide - Dr CC.doc
Dr CC. HOS804 Assessment 3 Individual Written Report
Guide
1. Executive summary (10%)
Use Past or Present Tense please. For example, ‘This report analysed or examined XXXXXXXXXXand recommended.... in order to
generate more visitor numbers during the winter or off--season months in Sydney.

Present tense: This report analyses or examines...... and recommends the development of a ..... to generate more visitor
numbers during the winter months in Sydney. .

A very strong Executive Summary clearly communicates details regarding the:
1) Subject Matter and Report Objectives/Purpose:
2) Major Sources of Materials
3) Findings: (don’t provide a catalogue of subheadings in the report. Share the MAJOR FINDINGS please)
4) Conclusions: your interpretation of the findings /Only share the most important Conclusions
5) Recommendations: describe the event or attraction you are recommending and why you think it is
Answered Same Day May 29, 2021 HOS804 ICMS (International College of Management Sydney)

Solution

Nishtha answered on Jun 04 2021
151 Votes
Running Head: VISITOR BEHAVIOUR AND MANAGEMENT — HOS804    1
VISITOR BEHAVIOUR AND MANAGEMENT — HOS804    3
VISITOR BEHAVIOUR AND MANAGEMENT — HOS804
(ASSESSMENT 3 — INDIVIDUAL WRITTEN REPORT)
1. Executive Summary
This report represents Visitor Behaviour, Management and give recommendation for a new attraction or event for the City of Sydney with the aim to increase visitors to the city during the winter months. It focuses the problem that why there is less tourists rate in winter month. The whole report is divided into five parts, starting with introduction, finding and analysis, evaluation of Sydney’s attractions or events; conclusion shows factors responsible for generating more visitor numbers during the off-peak winter months. The report ends with recommendation part that describes in detail the activities (theme park and adventure sport) and ideas that can solve the problem of seasonal demand in Sydney and attract tourists.
Table of Contents
1. Executive Summary    2
2. Introduction    4
3. Finding and Analysis    4
3.1 Pine & Gilmore 4 Realms of Experience    5
3.2 Supporting Visitor Motivation Theories    6
3.3 Successful Destinations and Attractions during Vacation Seasons    7
3.4 Appraisal from Published Strategies of Tourism Agencies to Support Sydney Tourism    7
4. Assessment or Evaluation of Sydney’s Attractions and Events    8
a) Attractions or Events Available    9
) Activities Offered by Winter Months    9
c) Strengths and Weaknesses of Sydney’s Winter Months Attractions for Visitors’ Experiential Needs    10
d) Effectiveness of Available Attractions in Providing Memorable Experiences    11
e) Missing Attractions and their Significance in Sydney Tourism    12
Applying Swa
ooke’s Typology of Attractions Model to appraise Sydney’s Attractions and Events    12
5. Conclusion    13
6. Recommendations    13
References    15
2. Introduction
This report discusses and gives recommendation for a new attraction or event for the city of Sydney. It focuses to increase visitors of the city Sydney during the winter months. Typically, visitor numbers are at their lowest during that time resulting in lower revenue for hotels, restaurants and city retailers and businesses. Sydney; perfect in winter. Tops around May are usually around 20 degrees Celsius (70 degrees F) and it is usually nice and sunny there at this time of year. It very rarely gets below 5c (41o F) on the coast and the average daytime temperature is around 15o C (59o F).
Further, west it gets a bit colder overnight. Australia is a continent, covering several climatic zones and a few time zones; winter in Australia is between June and August. The whole report divided into five parts, starting with introduction, second parts is finding and analysis, which includes critical appraisal of the effectiveness of established theories and strategies in creating an appropriate solution to the problem of lower visitation during winter months.
The third part of the report includes evaluation and analysis like what are the favourable destination for most tourists and visitor experiential perspective of travel motivation, two models also used to examine various factors that use to assess the Sydney attractions. The last two part of this report consists of conclusion and recommendation that help to asses more visitors in Sydney in winters.
3. Finding and Analysis
Sydney is more business-oriented place has different lifestyle that any other part of the Australia. Comparing with any other Australian city such as Melbourne, this is a bit sleepy city and has subtle social scenes. Melbourne is an amazing place with little alleyway, shiny bars and grungy bars. However, Melbourne has largest mall in southern hemisphere and city centre is fill of shopping complexes, coffee shops and fun activities. Sydney has relatively high cost and bad nightlife.
It is more and less for entrepreneurs and or business not for fun and hungry tourist. City lacks na
ative about itself, many people has perception that Sydney is more of the beach city. The city is not at all affordable for living and expensive. While Sydney does attract outside talent to come in but somehow fail to retain them, Melbourne does this well than Sydney. Only 2 percent of the people belonging to age 15-24 are actually interested in visiting Sydney.
Majorly people belonging to age group 30-39 years and above 50 years visit Sydney (City of Sydney, 2020). The lack of nightlife is the major component responsible for having fewer visitors in Sydney in winter. Young people come to Sydney to make their career and for better living perspective. However, city thrives to more Asia-pacific leaders for their skills and multi talent pool of human capital, this makes Sydney city less attractive to tourists and even international people to come (Paramita, Zheng, Haque, Washington & Hyland, 2018).
3.1 Pine & Gilmore 4 Realms of Experience
This theory conceptualises the most efficient factors that make attract consumer in tourism and hospitality and even help in resign and transpose of their services. The four realm for examining the tourist experience are education, entertainment, escapism and aesthetics (Altinay, Paraskevas & Jang, 2015). It helps to resign the structure so that there will be more customer engagement, both active and passive participation of customer are necessary for the immersion of the experience.
Education
Sydney University is an impressive and intense place. They do not do things by halves. The campus is (mostly) beautiful with impressive architecture that oozes tradition. With buildings up to 150 years old, one cannot help but wonder who has trod those floors before student (Alshahrani, 2018).
Entertainment
Best way to see the ha
our is by fe
y and this is where tourist will get the best value. Darling Ha
our and Tumbalong Park is great for kids- walk across the Pyrmont pedestrian
idge (cyclists are allowed) for the best view on both sides - shiny buildings, sparkly blue waters and yachts alike. There are also fireworks every Saturday night.
Escapism
Sydney Opera House may not be in the Top 10 of acoustically perfect venues in the world it is one of the most impressive experiences to see classical or any other performances.
Aesthetics
Sydney is very good at using its landscape for art. In May-June each year, Vivid Sydney is a light festival that dresses many buildings in light. There are many light installations across the city, it is magical, helps attracting tourist (Dwyer, Forsyth & Dwyer, 2020).
3.2 Supporting Visitor Motivation Theories
There are many additional industries that is attach to the travel industry, these include visitor services, travel and hospitality. However, each tourist has different motive to travel the city or country. This makes industry to differentiate between services serve according to the purpose of the tourist. Push factors means the visitors are penetrating into the desired market by lowering down the cost providing the same package at the least price.
Sydney needs to introduce more culturally diverse program in order to attract more visitors, make city more planned. The redesigning and new events will make city more attractive not only in summer but also in winters. There is an urgent need to improve nightlife in the city. The infrastructure...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here