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Tourism Planning Environments Assignment XXXXXXXXXXwords – 30% Imagine you are an independent tourism planning expert (what is this?) You need to FIND, CRITIQUE and COMPARE two publically available...

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Tourism Planning Environments Assignment XXXXXXXXXXwords – 30%
Imagine you are an independent tourism planning expert (what is this?)
You need to FIND, CRITIQUE and COMPARE two publically available tourism discussion papers on topics of your choice (what is a discussion paper?)
USE - The policy planning cycle (p. 196 of your text) to CRITICALLY EVALUATE and COMPARE each discussion pape
Your assessment includes a reflection on lessons you have learnt through undertaking this critique and how it might assist you in writing your own Discussion Paper (what is a reflection?)
The assignment is divided into three sections as follows:
· Critique two discussion papers on a tourism related issue
· Compare & contrast the two discussion papers
· Reflection on learnings
SECTION ONE
Critique two discussion papers on a tourism related issue (worth 18/30)
1. This first section is more heavily weighted in the marking scheme.
2. Evaluate the structure and content of each of the two discussion papers using the policy planning cycle.
3. Evaluate means to judge the quality and significance of the papers. The “structure for a critical review” handout MAY help you with this task; in particular analysing the strengths and weaknesses of a paper.
4. Specifically this assignment asks you to use the Policy Planning Cycle and relate it to the paper.
5. The marking criteria states ‘Examined against all stages of the policy planning cycle & strengths & gaps are well identified” So this means ‘does the paper follow the stages of the policy cycle, to what extent, and what (if anything) is missing?’
Dredge & Jenkins 2007 Tourism Planning and Policy p. 196
A generic policy cycle process follows these general stages. Analyse the tourism discussion paper by identifying whether it includes these sections and include evidence about how it has fulfilled each section.
Example:
Has the discussion paper achieved each the section of the policy cycle successfully? How can you judge this? Have they used evidence from statistics, government reports, academic sources, general media sources, up to date information (recent reports). Have they been very thorough in their discussion? Have they used case studies and examples (e.g. tourist attractions) Put in quotes or paraphrases from the discussion paper as examples..
These are the stages of the above policy cycle:
a) Identifying issues – what are some of the problems? Or some of the needs for developing tourism?
) Analysis of issues – (Looking at the problem in more detail – giving examples)
c) Policy solution (Federal or State). Instruments (plans, tax, funding or regulation). What are some of the suggestions for new strategies or policies or solutions to the issue?
d) Consultation – working with other organisations (stakeholders – company, government, tourist board, hotels, anyone who has an interest in tourism in the region)
e) Selection of alternative – what other plan would work instead? This may not be included in all discussion papers
f) Implementation – when and how to begin the plan?
g) Evaluation – a review of the plan after it has been implemented? This may not be included in all discussion papers
Compare & contrast the two discussion papers (worth 6/30)
1. This is less heavily weighted in the marking scheme
2. Compare and contrast the two discussion papers with regards to structure, quality and effectiveness.
3. Comparing – what is similar?
4. Contrasting – what is different?
5. In the marking ru
ic this section also asks you to refer to the policy cycle
6. You are asked to talk about how effective the papers are at communicating with the target audience. Who is the target audience? How well do they communicate? What PROOF do you have of this good/poor communication?
Example:
The first paper focused on ……………… as did the second paper. Both papers used a similar policy cycle process, which followed these steps:……
Both papers were easy to read and access and included case studies and ….
The papers were equally effective at communicating with the target audience of stakeholders and professionals within the tourism community in their regions
Reflection on learnings (worth 6/30)
1. This is less heavily weighted in the marking scheme
2. How has writing the assessment improved your skills?
3. Could writing this assessment help you to write a discussion paper?
Example:
Writing this assignment gave me insight into the tourism planning process and helped me to learn…. It was very beneficial in gaining skills in …
LANGUAGE SUMMARY
Examples of reflective language
    What was I doing/ involved in?
What seems significant to pay attention to?
What specifically worked (or didn’t work)?
Reflecting on how the experience connects with your own knowledge, understanding or practice? And in what ways?
How has the learning experience changed you? Give examples
In summary, what do you think about this situation/ experience or practice?
What conclusions can you draw? How can you justify these?
In hindsight, would you do something differently next time and why?
    REFLECTIVE WRITING:
I was involved with
I recognized that
Over time I came to realize that
On reflection, I now see that
On contemplation, I realize that..
This experience has given me insight into
I found this experience links to theoretical knowledge in that.,..
After consideration of my experiences, I realize that..
I found that..


Tourism Planning Environments (MKT01760)
1
Assessment 2: Critique & Comparison of Two Discussion Papers

Due: 10 August @ 5:00pm (NSW) (uploaded via Turnitin on MySCU site) Length: 1500 words Weight: 30%

Rationale:
This assessment exposes you to the concept of a discussion paper. A discussion paper is an important consultation tool used in tourism
planning and policy development and in workplaces. Familiarity with discussion papers is a key employment skill. A good discussion paper
addresses all elements of the policy cycle. While the tool itself is used as part of the consultation stage, it addresses the early parts of the
policy cycle by identifying the issue, providing context and analysis, and identifying potential policy solutions & instruments. It also
addresses the latter parts of the cycle by outlining some alternatives and providing suggestions regarding implementation and evaluation.
Thus Assessment 2 gets you to actively think about all parts of the policy cycle while preparing you for Assessment 3.
Task:
You are to assume the position of an independent tourism planning expert and are required to source, critique and compare two publically
available tourism discussion papers on topics of your choice. These may be found online via a search of the internet or specific government
sites. The policy planning cycle (p. 196 of your text) provides the framework for your critical evaluation of each individual paper and the
comparison between them.
Your assessment piece will conclude with a reflection section on lessons you learnt through doing this critique and how it might assist you
in writing your own Discussion Paper (Assessment 3).
In order to complete the task you are required to:
 Identify and introduce two relevant tourism related discussion papers and highlight the key issues they address (6 marks).
 Critique the structure of the discussion papers against the framework of the policy planning cycle (6 marks).
 Critique the content of the discussion papers with regards to sufficiency for relevant stakeholders (6 marks).
 Succinctly compare & contrast the two discussion papers with regards to structure, quality and effectiveness (i.e. your perception
of the paper’s effectiveness in communicating with the target audience) (6 marks).
 Reflect on what you have learnt from this critique and comparison; how this assessment has/has not improved your awareness,
professional skills and knowledge relating to tourism planning environments; and how it might benefit you in writing your own
Discussion Paper (Assessment 3) (i.e. you need to engage with the Task for Assessment 3 for this) (6 marks).

Tourism Planning Environments (MKT01760)
2

Marking ru
ic:
Criteria High
Distinction
Distinction Credit Pass Fail
Introducing relevance & issues
 Two relevant papers identified
and key issues they address are
highlighted.
6 marks
Outstanding introduction.
Papers are clearly
identified, succinctly &
effectively described & key
issues clearly defined.
Very good introduction.
Papers are clearly
identified & described
well & key issues are
clearly defined.
Competent introduction.
Papers are identified &
described quite well &
key issues are defined.
Adequate introduction.
Papers are identified &
somewhat described.
Key issues are hinted at
ut could have been
developed further.
Inadequate introduction.
Papers are not identified &
described clearly. The issues
are not outlined well or in
enough depth.
Structure critique – policy cycle
 The structure of each paper is
examined with regards to the
policy cycle – what elements
are/aren’t adequately
addressed?
6 marks
Outstanding critique.
Structure of paper is
effectively examined
against all stages of the
policy planning cycle &
strengths & gaps are well
identified.
Very good critique.
Structure of paper is
examined against all
stages of the policy
planning cycle &
strengths & gaps are
identified.
Competent critique.
Structure of paper is
examined against most
stages of the policy
planning cycle & some
strengths & gaps are
identified.
Adequate critique.
Structure of paper is
examined against some
stages of the policy
planning cycle. Some
strengths & gaps are
identified though with
little rationale.
Inadequate critique.
Structure of paper is not
adequately related to the
policy planning cycle.
Strengths & gaps are barely
addressed and without
ationale.
Content critique – stakeholders
 The content of each paper is
examined with regards to its
key issue/topic – is the
information sufficient/lacking
for stakeholders to provide
informed input? How so?
6 marks
Outstanding critique.
Critically examines each
paper with depth &
identifies strengths and/or
weaknesses of each very
clearly & succinctly with
eference to key
stakeholders.
Very good critique.
Critically examines each
paper with depth &
identifies strengths
and/or weaknesses of
each clearly & with
eference to key
stakeholders.
Competent critique.
Critically examines each
paper & identifies some
strengths and/or
weaknesses of each.
Adequate critique.
Examines each paper &
notes some strengths
and/or weaknesses of
each but with little
ationale.
Inadequate critique.
Little if any critical
engagement with the
content of the
Answered Same Day Aug 11, 2020 MKT01760 Southern Cross University

Solution

Anju Lata answered on Aug 13 2020
141 Votes
Tourism Planning Environments
Assignment- 2
Tourism Planning Environments MKT01760
Student Name:………..
Submitted to:………………
The Hotel School Melbourne
Southern Cross University
Introduction
In this ever-changing global climate, the tourism industry needs to em
ace a consistent approach in recognizing and planning the issues and future trends to improve the strategic planning and policy making. Considering this fact, I have chosen two papers for the study as mentioned below:
1. Ruhanen, L. & McLennan, C (2009). Strategic Issues in Australian Tourism Industry: An analysis of National Tourism Strategies and plans.
2. Daniela, M.(2012). The tourism Market of Australia. – A Model of Managerial Performance in Running an Exotic Tourist Destination.
The First papers find that the tourism in Australia has often been noticed for the absence of any strategic direction, in planning and policies regarding tourism management. The paper finds relevant issues pertaining in tourism sector either cu
ent or future. The paper concludes that instead of many issues like climate change, the tourism sector is mainly concerned with marketing and product development issues.
The second paper illustrates the tourism management as implemented by the government bodies in decision making in Australia. It highlights the macroeconomic performance indicators of international and domestic tourism and its effect on tourism in Australia. The strategic development planning at the national level improves the competitiveness. Tourism Industry in Australia has turned into driving force for socioeconomic earning transforming it into a great destination.
    Structure Critique- Policy Cycle
The Policy Planning Cycle involves Identification of issues, their Analysis, identifying the policy solutions, consultation, selection of best alternative, implementation, and evaluation of solutions.
The first paper identifies the key issues as Security and Safety, management of sustainable tourism, e-commerce developments, the impact of climate change, the impact of fluctuations in the world economy, planning and policies, training and education, Strategic partnership in tourism, and Effect of health issues and disasters on tourism. The managers must be able to identify and manage these issues effectively; failing to do so reduces the competitive advantage. The policymakers have given preferences to marketing, product development, and promotion instead of strategic planning, research and other activities. The level of tourism in Australia is assessed by the number of travelers and the expenses done by them instead of the overall gain from the visitors’ tours and the development of tourism.
The figure above shows the top ten Issues as assessed by Australian National Tourism planning and policies (Source: Ruhanen & McLennan,2009)
The paper identifies that According to National Tourism planning and policies, the major issues in Australian Tourism are Marketing and product development while According to Edgell (2008), the top ten issues are Security and safety, and sustainability in tourism. Many issues like Climate change and sustainability are not included in the list of priorities by the government.
There are some deficiencies in recognizing the...
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