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I have attached one case study. One reading about" ultrasound machines" , and one pdf with " ultrasound REAL questions to answer ". I emphasize real questions to answer because there are FALSE...

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I have attached one case study. One reading about" ultrasound machines" , and one pdf with " ultrasound REAL questions to answer ". I emphasize real questions to answer because there are FALSE questions at the bottom of the article. you must answer the questions from the pdf labeled "REAL QUESTIONS “ to answer . Theres one reading and one pdf that has 3 questions to answer. No posting questions. no cheggg, no course hero she is beyond strict and i graduate in 2 weeks. there are zero extensions this summer class as its one month long . This is 45% of my grade. Each question is one paragraph long, the department of this class is international business but the course is MKT 4593 "Special topics in digital mkt". giving a 6 day notice.
Answered 5 days After Jul 07, 2023

Solution

Dipali answered on Jul 12 2023
6 Votes
INTERNET MARKETING & GLOBAL BUSINESS
Baruch College, Zicklin School of Business
Department of Marketing & International Business
Name:_____________________
Case Study Assignment - Ultrasound Machines, India, China, and aSkewed Sex Ratio
· Ultrasound – a killing machine in India?
· Sting Operators
· India's Skewed Sex Ratio Puts GE Sales in Spotlight
· Tracking devices in all ultrasound machines soon
· Why many Indians prefer sons over daughters?
1. What should GE management, including the marketing team, do about this problem in India?
The marketing staff at GE should move quickly to solve the issue of ultrasound equipment being mishandled in India. They ought to work together with the Indian government, healthcare providers, and nonprofit organisations that support women's rights and gender equality. Here are some actions they might take –
· Campaigns for education and awareness should be created and implemented by GE with a focus on healthcare professionals, expectant parents, and the general public. These efforts ought to emphasise spreading knowledge about the value of gender equality, the negative effects of sex-selective behaviour, and the moral use of ultrasound technology.
· Work together with medical associations: GE should collaborate with medical associations to create standards and recommended procedures for the moral application of ultrasound equipment. These recommendations should stress the significance of not revealing the gender of the foetus during routine ultrasounds and encourage technology use in a responsible manner.
· Improve compliance with regulatory requirements: GE should collaborate closely with the Indian government to improve the enforcement of cu
ent rules governing the use of ultrasound equipment. Increased licencing standards,...
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