I Based on the slides as this is assessment 2 please make the according to the slidesMy assessment...

Question

I
Based on the slides as this is assessment 2 please make the according to the slides
My assessment requirement:
STRUCTURE FOR ASSIGNMENT 3
· Executive Summary ( 3 paragraphs on the Proposal of International Event, Issues and Recommendation)
· Table of contents
· 1.Introduction: The international Sports and Cultural Event
( include
ief, activities, date, location etc) 1-2 paragraphs
· 2. Macro and micro analysis of environment ( provide high value data, graphs, charts) Analysis using SWOT, Porters, Marketing Models etc. Critical Commentary on of country, state (NSW or Victoria) and Event XXXXXXXXXXparagraphs only your critical assessments)
* use of diagrams will reduce description.
· 3.Propose Rationale: How to stimulate tourist interest for The Tourism & Hospitality Event ( 1 paragraph)
4.Trends in the Tourism and Hospitality Sector ( provide high value information) – your assessment of future T & H sector 2022 onwards ( 1-2 paragraph of your assessments).
· 5. Strategy for the International Event ( Target Market, Sustainability, Digital Promotion ) ( I paragraph)
· 6..Target Market ( segments, travel Industry- domestic and International) ; participants and officials; family and friends, supporters, etc ( 1 paragraph; use tables)
· 7..Tourism and Hospitality: benefits for the sector from this international Event XXXXXXXXXXparagraphs)
· 8.. Sustainable Physical assets required for the International Event eg facilities, infrastructure, hospitality a
angements, accommodation (hotels, resorts etc) opening
and closing ceremonies, banquet facilities, refu
ishments, other facilities to attract target segment ( 1-2 paragraphs)
Remember use tables, charts to reduce description BUT discussion is important.
· 9.. Digital Promotion: relevant platforms to attract target markets, why?, how ? Rational ( 1 paragraph)
· 10. Operational plan : 3 Year Plan ( use table) How do intend to measure performance- timeline- 2022; 2023, XXXXXXXXXXparagraph)
· 11..Proposed solution and its intended outcomes ( Strategy, Sustainability, Marketing Mix- Promotion & Digital Marketing XXXXXXXXXXparagraph)
· 9. Conclusion/Summary ( one paragraph)
· 10. References
· Support your analysis with research data
Strategic managenet
in hospitality and tourism.pptx
Strategic Management in Tourism And hospitality
ASSESSMENT TWO: FIRM SELECTION – STRATEGIC DETERMINATION - SWOT ANALYSIS
submitted by: AJYA NEPALI
STUDENT ID: XXXXXXXXXX
SUBMITTED TO: Arvindar kuar singh
Introduction
The strategic management in the hotel and tourist business.
Ultimately include organizational initiatives in the development
Whole environment of operations and resources
The strategic management in the hotel and tourist business ultimately include organisational initiatives in the development and implementation of coordinated programs in the context of the institution's whole environment of operations and resources. The cu
ent presentation will seek to address the case of Travelodge Sydney, Australia with one of the most successful hotel. The study will outline the overview of company with the vision and mission statement. It will also explain the differentiating features and promotion technique of the company by recommending some of it. Furthermore, it will demonstrate the SWOT and PESTLE analysis of the company.
2
Overview of the firm
The Travelodge Hotel Sydney
Suitable place within walkable distance of the city's popular highlights,
Including Hyde Park, The Capitol Theatre, The Queen Victoria Building, and China
3
Overview of the firm (contd.)
The Travelodge Hotel Sydney, which has 413 rooms
Provides quality products at affordable prices
Instantly share some vacation moments
4
Positioning map
Travelodge, a prominent five-star hotel chain
Utilising position maps to obtain a better knowledge
Entrenched market dominance.
5
Positioning map
Four traits
Relative ranking
Airport plaza
Room ration per employee
6
Vision, mission statement and goals
Travelodge has evolved into one of the biggest hotel services
As a result of its distinctive value offer.
Most desirable hotel in terms of value for money.
7
Vision, mission statement and goals
Hours are flexible to accommodate schedule.
Responsibility is the well-being of their travellers.
8
Unique differentiating features
Emphasising constant communication
Both company and customers.
They immediately obey public health
9
Unique differentiating features (contd.)
This is a daily lecture
Need of social distance
Also on always washing hands.
10
Advertisement and promotion
The advertising campaign,
Feature a television commercial
"Get Up and Go."
Communication on social media
11
Advertisement and promotion
Customers' mistrust of
ands
The tide of distrust may be fought
Demonstrating customer-centric activities
12
SWOT
Strengths: low price
Weaknesses: Does not provide all service
13
SWOT (contd.)
Opportunities: Eco-friendly
Threats: Lose in trust
14
PESTLE
Use environmentally friendly illumination.
Smart metres track energy
This method can save around 40% energy
15
Conclusion
Travelodge has reasonable standard of support
Companies with limited financial resources
16
References
Aladag, O. F., Koseoglu, M. A., King, B., & Mehraliyev, F XXXXXXXXXXStrategy implementation research in hospitality and tourism: Cu
ent status and future potential. International Journal of Hospitality Management, 88, 102556
Brych, V., & Halysh, N XXXXXXXXXXResource Approach to Strategic Management of Tourism Enterprises. Innovative Economy, (1-2), XXXXXXXXXX
De Bernardi, P., Bertello, A., & Shams, S. M XXXXXXXXXXLogics hindering digital transformation in cultural heritage strategic management: An exploratory case study. Tourism Analysis, 24(3), XXXXXXXXXX
Dunets, A. N., Vakhrushev, I. B., Sukhova, M. G., Sokolov, M. S., Utkina, K. M., & Shichiyakh, R. A XXXXXXXXXXSelection of strategic priorities for sustainable development of tourism in a mountain region: concentration of tourist infrastructure or nature-oriented tourism. Entrepreneurship and Sustainability Issues, 7(2), 1217
Fuertes, G., Alfaro, M., Vargas, M., Gutie
ez, S., Ternero, R., & Sabattin, J XXXXXXXXXXConceptual framework for the strategic management: a literature review—descriptive. Journal of Engineering, 2020
Ilic, B., & Stefanovic, V XXXXXXXXXXPlanning as an element of strategic management in tourism. Business trends, 6(2), 11-18
Kaikara, O XXXXXXXXXXTourism development strategy. International Journal Papier Public Review, 1(1), 20-25
Khalifa, G. S XXXXXXXXXXFactors affecting tourism organization competitiveness: Implications for the Egyptian tourism industry. African Journal of Hospitality, Tourism and Leisure, 9(3), XXXXXXXXXX
Kuzmenko, A., Kuznetsova, O., Kuleeva, I., & Plotnikova, I XXXXXXXXXXThe Importance of Inter-Te
itorial Tourism Cooperation in the World and the Role of This Phenomenon in the Strategic Management of Tourism in the Russian Federation. In International Scientific Conference" Far East Con"(ISCFEC 2018), XXXXXXXXXX
Moutinho, L., & Vargas-Sanchez, A. (Eds XXXXXXXXXX) Strategic management in tourism, Cabi tourism texts US: Cabi
Samadi Tari, Z., Nouri, J., & Arjmandi, R XXXXXXXXXXStrategic Management of Sustainable Development of Tourism in the Coastal Areas by Using SWOT Model and QSPM Matrix (Case Study: Mazandaran Province). Journal of Environmental Science and Technology, 22(1), XXXXXXXXXX
Travelodge, XXXXXXXXXXTravelodge Hotel Sydney Retrieved from https:
www.travelodge.com.au
ook-accommodation/sydney/hotel-sydney
Vargas-Sánchez, A., & Moutinho, L XXXXXXXXXXNew strategic developments in tourism. Strategic Management in Tourism, XXXXXXXXXX

work-integrated-learning-assessment-requirement-yo5iyimr.docx

Tanmoy · Accepted Answer

Strategic Management in Hospitality and Tourism	4
STRATEGIC MANAGEMENT IN HOSPITALITY AND TOURISM
Executive Summary
	The proposal is with respect to an international sporting and cultural event which will be hosted in Sydney, NSW. The international sporting event will be the ICC T20 Cricket World Cup for men which will begin from 16th October, 2022 and the cultural event will be GLOW Festival which will be held from 13th May 2023. The hotel and tourism industries are booming in Australia and it is time for Travelodge hotel to provide sustainable services to enhance and promote their brand to the customers during these events. 
	The issue is to promote sustainable business practices such as conservation of water, less usage of energy and reduction of carbon emission. This is very essential during the international sporting and cultural events when the number of customers in the hotels will be more than the expectations. These practices can help to maintain the ecological balance of Sydney and Australia. But it’s the visitors who must expend by staying in these hotels which in turn will help increase the revenues. Further, the hotel needs to offer customized products which will ultimately help to attract more visitors during the international cricket tournament as well as during the GLOW festival. 
	It is therefore, recommended that there must be infrastructure developed by Travelodge hotel management which will provide world class amenities and facilities to the visitors along with sustainable business practices. They can implement gadgets which will help to reduce the water consumption, they can install a water treatment plant from where they can get the water, they can also automate the energy system by automatic switching-off the lights when not in use. Finally, they can reduce the carbon emissions by installing highly efficient chimneys in the kitchen from where the carbon is emitted. In this way they can become a brand in front of the customers.
Table of Contents
Introduction	4
Macro and Micro Analysis of Environment	5
Propose	9
Strategy for the International Event	10
Target Market	11
Tourism and Hospitality	12
Sustainable Physical Assets	13
Digital Promotion	14
Operational Plan	14
Proposed Solution and Intended Strategy	15
Conclusion	16
References	17
Introduction
	Australia is a country which loves sports and also hosts many popular sporting events such as cricket, footfall, rugby, tennis, volleyball and basketball. The national sport of Australia is cricket. The first cricket match was held in Sydney in the year 1803. The population in Australia is approximately 25 million of which approximately 1558821 people were observed to be engaged in some forms of cricket competition. This is around 6.25% of the Australian population. The international sporting event which will take place in Australia will be the ICC T20 Men’s World Cup from 16th October, 2022. The event will be inaugurated from 16th October, 2022 to 13th November, 2022. There will be 7 matches held in the Sydney Cricket Ground, including one semifinal match held on 9th November, 2022 (Australia Population, 2021). The Sydney cricket ground have a capacity to accommodate 100024 people which is the highest in Australia (ICC Cricket Schedule, 2022).
	In the month of June’2022 there will be a festival event organized in Sydney which is known as the GLOW Festival at the Sydney Zoo which is presented by Commonwealth Bank. This festival is the biggest and the brightest festival of lights sponsored in Western Sydney. There are beautiful luminous light sculptures decorated which deals with the world’s most iconic scary crawlies. The visitors will first explore the GLOW Light festival and then have to walk inside the zoo which is known for the largest reptile and nocturnal house which consists of hundreds of reptiles consisting of the world’s venomous snakes and the scorpions glowing in the UV lights. This event will be targeted for the children who will be given a free ultraviolet torch light with which they can experience the night safari. The event has already begun from 13th May 2023 and will end on 5th June 2023. The event will be organized daily and will light up every night from 5:30 PM to 9:30 PM (Western Sydney Parklands, 2022).  
Macro and Micro Analysis of Environment
	New South Wales is well known destination in Australia due to its Sydney city. The city of Sydney has infinite seashores and bushland along with sophisticated banqueting section. The city of Sydney is well accessible through international flights which arrives and departs daily from around the world. Further NSW is a top destination which is connected with roads and beautiful winding coastlines and rugged bushland. It takes three hours to drive from Sydney to Canberra and approximately nine hours to travel to cities such as Melbourne and Brisbane (Australia, 2022). 
	The destination New South Wales and especially Sydney can be analyzed with a SWOT analysis. 
	Strengths – It is a world class destination with pleasant nature
The place provides a safe environment for the visitors and the residents of New South Wales.
It is a place which hosts major sporting and cultural events, international conventions and initiates the growth of visitors throughout the state (NSW Government, 2021). 
The government of NSW have invested $2.8 billion as a part of the Economic Recovery Strategy in October, 2021 post covid19 (NSW Government, 2022). 
	Weaknesses – The tourism industry is very expensive in Australia and especially in NSW due to Sydney Harbor. The minimum expenditure per day on a vacation is AUD$131. 
In NSW the average cost for a person in one week is around AUD$1299. Due to this the middle-class people are unable to travel to NSW (Budget Your Trip, 2022).  
The destinations of NSW are very busy in parts of Sydney and South-West along with long distances to travel makes it difficult for the visitors. This increases the risk of being getting infected with covid19 pandemic (Chrysanthos and Thompson, 2021). 
	Opportunities – To increase the revenue and earnings of NSW due to the visit of the visitors from various countries. As on 2019, there were approximately 9.4 million tourists visited Australia. It was an increase of 2.4% from 2018 (Budget Direct, 2020). Hence, there is opportunity to increase the visit of tourist by offering them with attractive stay at a lower cost in the hotels of Sydney. 
The tourists can be attracted from countries such as China, New Zealand, US, UK, Japan, Singapore and India.
With the increase in visitors there will be increase in employment opportunities available for the unemployed youths of Australia in the form of tour guides, hotel managers and travel agencies. 
There are tremendous opportunities to enhance the infrastructure by rails, roads and air traffic system in NSW along with connecting each place through local buses and cabs.

i have attached my requirement files please go through it and as it is the final assessment for the semister please do it fine

Solution

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment