© Laureate International Universities 2016Assessment Brief Program Bachelor of Business College...

Question

© Laureate International Universities 2016
Assessment Brief
Program Bachelor of Business
College
William Blue College of Hospitality Management
APM College of Business and Communication
Code and Subject MGT302A – Strategic Management
Assessment Case Study – (Essay format)
Group or Individual Individual
Length 2000 words (+/-10%)
Learning Outcomes
1. Describe various key strategic management processes (strategic inputs,
strategic actions and strategic outcomes)
2. Discuss, assess and analyse the internal and external environments of an
organisation to determine resources, capabilities and core competencies
3. Develop and critique the implementation of strategic responses to cu
ent and
future issues facing the global business environment
4. Evaluate business and corporate level strategy and identify the key risks
associated with these strategies
5. Evaluate an organisations ability to effectively implement
usiness/corporate strategies
Submission Date Week 12
Total Marks 100
Weighting 50%
Case study questions:

The following questions are based on the case “Tesla Motors: Charging into the Future?”
(Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. 2015, Strategic Management: Competitiveness & Globalisation: Concepts and Cases,11e,
Cengage Learning, Case 29, pgs XXXXXXXXXX).
1.Critically evaluate Tesla’s competitive environment. Does the company have a source of
(sustainable) competitive advantage?
2. Based on an analysis of the internal environment, discuss the company’s capabilities, and
core competencies. Does Tesla have any weaknesses that can impact its ability to compete in
the future?
3. What are the trends and conditions in the external environment that have had / will have a
dominant influence on the firm’s strategic actions?
4. What are the advantages of Tesla’s business level strategy? What are the risks?
5. As the company grows and expands internationally, what challenges is it likely to face?
What recommendations can you make to reduce these potential risks?
Required:

You should produce an essay that answers each one of the questions above, using a
question/answer format. Each question is worth 20 marks (Total 100 marks). The document should
include a title page at the start, and a full reference list at the end. In-text referencing
(Think/Harvard-style) should be used where necessary.
© Laureate International Universities 2016
Marking Guide (per question)

Responses accurately and clearly communicate answers to case study questions /10
0 – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – 10.0
Majority of
esponses do not
answer the
question asked
AND
communication is
unclear with minor
spelling and
grammatical e
ors.
Responses have an
implied answer to
the questions asked
ut do not directly
answer the
questions OR
communication is
poor with major
spelling or
grammatical e
ors.
Majority of
esponses provide a
direct and accurate
answer to the
questions but the
communication lacks
clarity OR has major
grammatical or
spelling e
ors.
Majority of
esponses provide a
direct and accurate
answer to the
questions.
Responses are
clearly
communicated with
minor grammatical or
spelling e
ors.
All responses
provide a direct
and accurate
answer to the
questions.
Responses are
communicated clearly
withno
grammatical or
spelling e
ors.
Theory used is accurately explained and applied to support answers /8
0 – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – 8.0
Majority of
esponses are
NOT supported
with relevant
theoretical
knowledge OR
majority of theory
used is
explained
inco
ectly.
Majorityof
esponses to
questions are
supported with
elevant theoretical
knowledge that is
explained with
minor clarity
issues and not
integrated intothe
answer.
Majority of
esponses to
questions are
supported with
elevant theoretical
knowledge.
Explanation of
theory has minor
e
ors or clarity
issues, but
integrated well in the
answer.
All responses to
question are
supported with
elevant theoretical
knowledge that is
explained co
ectly
BUTnotintegrated
well into the answer.
All responses to
questions are
supported with
elevant theoretical
knowledge that is
explained co
ectly
and integrated
seamlessly intothe
answer to the
question.
Theory is supported with appropriate references that are cited co
ectly /2
0 0.25 – XXXXXXXXXX – XXXXXXXXXX – XXXXXXXXXX – 2.0
In-text or reference
list citations are NOT
used.
In-text and
eference list
citations are
present but do not
follow a particular
eferencing
framework.
Referencing style
used is used co
ectly
ut is notthe
eferencing style
equired according to
Think Education
Standards.
In-text and reference
list citations used
accurately but have
minor e
ors
according to Think
Education Standards.
Both in-text and
eference list
citations are used
perfectly according
to Think
Education
standards.
Total mark /20

tae_636599360411947625_117153_1.pdf

Amar · Accepted Answer

Running Header: MGT302A – Strategic Management – Tesla Motors Case Study Analysis 		1
MGT302A – Strategic Management – Tesla Motors Case Study Analysis 		9
MGT302A – Strategic Management – Tesla Motors Case Study Analysis
MGT302A – Strategic Management – Tesla Motors Case Study Analysis
Question 1
The competitive environment refers to the dynamic form of external system within which the specific business competes as well as functions (Gamble and Thompson 2014; West et al. 2015). The increased number of sellers with similar set of products / services indicates highly competitive environment within which one competes. In this context, the competitive environment pertaining to Tesla Motors concerning electric vehicles indicates an interesting position. While Tesla Motors has market leadership position and superior technology and with the company already creating a niche position in the market, the competitive threat from established and larger conventional car companies are looming. With pretty much all of these established and larger conventional car companies developing electric vehicles, the same illustrates significant and challenging competitive environment for Tesla Motors in the future.
Competitive advantages refers to the conditions which shall enable the company for producing the goods / service concerning equal value with the lower price and / or with more desirable manner (Gamble and Thompson 2014; West et al. 2015). The said conditions shall enable a productive entity in generating increased sales / superior margins in comparison to the rivals in the market (Gamble and Thompson 2014; West et al. 2015). In this context, Tesla Motors does have strong competitive advantages – [i] first market mover advantage, [ii] superior technology with maximum per charge run miles as compared to the competitors, [iii] novel sales distribution network illustrating cost efficiency and sales effectiveness, [iv] well-established and reputable brand name, and, [v] overall battery / integrated technology that is unique to the company and not replicated. All of these various competitive advantages of Tesla Motors indicate sustainable forms as the same represents some of the capabilities that are unique to Tesla Motors and cannot be replicated easily in the market and has not been replicated or else surpassed until now. In this context, these competitive advantages indicate the capabilities of the company which could be suitable leveraged by the company for its future growth.
Question 2
The SWOT analysis of the internal environment of Tesla Motors is presented as follows –
	Strengths
[i] The company’s first mover advantage to conceive the business concept of pure and full electric vehicle and delivering the same to the market in a successful manner.
[ii] Superior propriety technology that is yet to be surpassed by the competitors in terms of battery quality, battery efficiency, etc.
[iii] Novel and innovative form of effective / efficient sales and distribution strategy.  
	Weakness
[i] Huge reliance on debt for funding its various investments and business initiatives
[ii] Lack of sufficient infrastructure to mass produce products for targeting larger population as well as capitalize on economies of scale
[iii] Built to order model of product delivery creating limitations on the product sold, etc.
	Opportunities
[i] The increasing shift in the trends, expectations, and desires of consumers to actively prefer products that environment friendly and ecologically sustainable is favourable to the company’s future prospects
[ii] The various tax subsidies, investment initiatives,

© Laureate International Universities 2016 Assessment Brief Program Bachelor of Business College William Blue College of Hospitality Management APM College of Business and Communication Code and...

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