Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Assessment 2 Information
Subject Code: MBA404
Subject Name: Consumer Behaviour and Marketing Psychology
Assessment Title: Validation Approval of Survey Questions and Survey Analysis
Assessment Type:
Length:
Individual, Written Analysis
Validation Approval of 10 Survey Questions and Four-Page Analysis
Weighting: 35%
Total Marks:
Submission:
100
Online
Due Date: Week 6 & 9
Your task
Based on the analysis you have conducted in the first assessment, individually, you are required to
create a 10 question survey, distribute it via Survey Monkey (a free online instrument) to collect data
from 10 respondents and to provide four-page analysis of the gathered data.
Assessment Description.
In this individual assessment, you will be given an opportunity to critically analyse and understand the
driving forces of perception, attitudes, motivation, and cultural factors covered in weeks 3 to 5 that
influence consumer behaviour and consequently consumers’ purchasing decisions. Please note that
not all of these topics may apply to your chosen product or service.
Assessment Instructions
Your first task is to create a survey comprising of 10 questions that designed to examine why customers
have decided to purchase your chosen product or service. These questions should inquire survey
participants about perception, attitudes, motivation, and cultural factors. Please note that this survey
should not ask participants questions about product or service quality/attributes and customer
satisfaction.
By the end of week 6, you are required to provide the ten questions that you will use in Survey Monkey
to survey 10 participants who purchased the chosen product/service in assessment 1 to your workshop
facilitator via MyKBS, under ‘assessments tab’ > ‘Survey Questions and Objectives Validation’ icon. In
providing the list of ten questions, you must also include objective/s that link to each of the questions
and co
esponding answer options in a nested table.
This validation step is worth 10% of your grade for this assessment, and you will not be able to submit
the 4-page survey analysis or any other assessment in this subject until your workshop facilitator has
approved your questions, so be wise and don’t be late.
By the end of week 7, once your workshop facilitator has validated your survey questions, your next
task is to seek “real” and valid participants who legitimately purchased the chosen product or service
that you analysed in Assessment 1 and to invite them to take your survey. You only need to gather ten
esponses, and it is recommended that you either distribute your survey to friends, family, colleagues
or others who have also bought the same product/service as you. Please note that the fa
ication of
esponses will yield an overall failing grade for this assessment.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Once you’ve created your survey and collected participants’ responses, you are required to write your
summary that includes:
• a one-page statement outlining the purpose of the survey and justification of the chosen
administration method;
• a one-page summary of gathered responses; and
• a two-page critical analysis of the key findings that you have identified.
In preparing your survey analysis, you are also required to use theories and concepts related to
consumer behaviour discussed in weeks 3 to 5 by incorporating consumer behaviour literature into your
analysis. In referencing your survey, video from the first assessment and other sources of information,
you must use Kaplan Harvard Referencing Style. These may include government publications,
industry reports, and journal articles. These references should be presented as in-text citations and a
eference list at the end of your written analysis (not included in the page limit).
In finalising your submission, you must also include appendices section comprising of your Survey
Monkey login details, and screenshots of Survey Monkey graphical representation of results (not
included in the page limit).
This survey analysis is worth 25% of your grade for this assessment, and it will serve the basis for
the third assessment in this subject.
Assessment Creation and Submission
For more useful tips on how to use Survey Monkey, please view the YouTube channel via the following
link: https:
www.youtube.com/use
SurveyMonkey.
If you have any further questions related to the technical aspect of Survey Monkey, please contact your
subject coordinator directly via email: XXXXXXXXXX
The 4-page survey analysis file must be submitted as a ‘Word’ document to avoid any technical issues
that may occur from inco
ect file format upload. Uploaded files with a virus will not be considered as a
legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you
must contact your workshop facilitator via email and provide a
ief description of the issue and a
screenshot of the Turnitin e
or message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay
with the Turnitin similarity report or any other technical difficulties.
https:
www.youtube.com/use
SurveyMonkey
mailto: XXXXXXXXXX
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School
“late assignment submission penalties” Policy.
Number of
days
Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total
marks available
XXXXXXXXXXdays 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after
the due date will not be accepted, and the student will receive a
mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be
given a mark of zero if they are submitted after assignments have
een returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be
one day late and therefore subject to the associated penalty
For more information, please read the KBS’s Assessment Policy via
https:
www.kbs.edu.au/about-us/school-policies
https:
www.kbs.edu.au/about-us/school-policies
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
https:
www.kbs.edu.au/about-us/school-policies
Page Limits for Written Assessments
Submissions that exceed the page limit will cease to be marked from the point at which that limit is
exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
esources on the MyKBS Academic Success Centre page. Click here for this information.
https:
www.kbs.edu.au/about-us/school-policies
https:
elearning.kbs.edu.au/course/view.php?id=1481
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
eproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
MBA404 Assessment 2 Marking Ru
ic – Individual Survey Analysis 25%
Marking
Criteria (__/100)
F (Fail)
0 – 49%
P (Pass)
50 – 64%
C (Credit)
65 – 74%
D (Distinction)
75 – 84%
HD (High Distinction)
85 – 100%
Statement
__/15 marks
You have provided an unclear
and/or incoherent statement
that does not outline the
purpose of your survey and/or
justification of the chosen
administration method.
You have provided a basic