https://www.themarketingconcept.com/activity-2/ebook password= ashim XXXXXXXXXX answer should...

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https://www.themarketingconcept.com/activity-2/ebook password= ashim  XXXXXXXXXX answer should written by ebook and scenario. plz dont write any things from other source because my lecture need all answer by scenario and ebook. there are four task please please write in all task.

Sanchita · Accepted Answer

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1.  After reading the activity and the e-book explain the difference between price and pricing and then discuss price and pricing and how 	they influence other relevant marketing concepts. 
In the activity we witnessed that Sam is a dilemmatic situation as he is contemplating on how to improve his business and keep it sound and sustainable. Sam is a metropolitan dealer who is currently thinking about the prospects of selling a car in a highly competitive environment. He is scheduled to meet Joseph, state manager of a leading car manufacturer that enjoys considerable brand loyalty and has a good product portfolio as they offer their cars in ten different price points.  Sam who has recently been promoted to a new position is well aware about the Product Life Cycle and knows that it is more pragmatic in real world. Sam at present is thinking of two strategies two carry forward his business initiatives that are stated as follows:
· Compete on a low-price basis that does not provide much augmentation that is Sam could choose to sell his cars at deep-discounted rates and does not provide any ancillary feature along with it such as car servicing, maintenance, repairs etc.
· Compete on a higher price so that he can provide appropriate augmentation. The augmentation would give Sam an opportunity to offer host of other services that would enhance the value proposition of the product being sold. 
In the eBook, price is being defined as an idea that is embedded within every product. The price of a product often indicates the values, qualities and virtues that the product carries. Hence, it can be argued that price helps to position a product in the market. Consumers assess the values that the product generates in relation to its price, thus price also influences the investment decision of the buyers. The price is a perception that is very much consumer-centric in nature.

https://www.themarketingconcept.com/activity-2/ebook password= ashim XXXXXXXXXX answer should written by ebook and scenario. plz dont write any things from other source because my lecture need all...

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