ASSIGNMENT INSTRUCTIONS Assessment Group Presentation Assessment code: 011 Academic Year: 2022/2023 Trimester: 2 Module Title: Principles and Practices of Marketing-PPM Module Code:...

ASSIGNMENT INSTRUCTIONS
Assessment Group Presentation
Assessment code: 011
Academic Year: 2022/2023
Trimester: 2
Module Title: Principles and Practices of Marketing-PPM
Module Code: MOD003507
Level: 5
Module Leader: Michelle Barned
Weighting: 50%
Time Limit: 15 minutes
Assessed Learning
Outcomes
1-4
Assessment date:

Please refer to the deadline on the VLE
ADDITIONAL INFORMATION
• This is a group assignment.
• No extensions are available for this assessment.
• Mitigation: The deadline for submission of mitigation in relation to this
assignment is no later than five working days after the submission date of
this work. Please contact the Director of Studies Team -
XXXXXXXXXX. See rules 6.112 – 6.141:
http:
web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
• You must provide a hard copy of your PowerPoint slides at the start of your
presentation.
• Ensure that slide 1 includes all the group members’ names and SID numbers.
• Use Harvard referencing to acknowledge the sources
• Your final slide should provide the Reference List using the Harvard system.

mailto: XXXXXXXXXX
http:
web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
PRESENTATION TASK
This is a group-based assignment that requires you work in a group of three to
deliver a 15-minute presentation. Time allocation is 12 minutes for delivery of
the presentation and 3 minutes to answer panel questions on your content.
Select one of the companies, below.
Food Retailers Hotels
Aldi UK Hilton
Waitrose Premier Inn
Iceland Travelodge UK
Assess the viability of introducing the chosen company to a different country,
outside of the UK, where they do not cu
ently operate, using the SOSTAC
framework. Although each element of SOSTAC will be presented separately,
they should be clearly linked to give a comprehensive overview of the plan.
Each of you will lead on one of the three tasks, below.
Task one (Student one). Time allowed: four minutes.
Present the following SOSTAC elements:
Situational analysis based on the macro environment of your chosen country
Objectives
Task two (Student two). Time allowed: four minutes.
Present the following SOSTAC elements:
Strategy
Tactics- focussing on Place, Price, Product/ service and Promotion, incorporating
one or more of the following approaches
• Standardisation
• Adaptation
• Glocal
Task three (Student three). Time allowed: four minutes.
Present the following SOSTAC elements:
Action
Control
Finally; you will conclude the presentation by justifying why the country
epresents a viable target for this project.
(80 marks)
Individual task completion: Content, structure and presentation style.
(20 marks)
Group: Team dynamics, quality of content, and visuals.
Total
100 marks.
ASSESSMENT CRITERIA
• Clear understanding of SOSTAC as a planning framework, which includes
the three taught marketing options (Standardise, Adapt and Glocal), that
support SOSTAC’s situational analysis.

• Knowledge of relevant literature that would permit an understanding of
effective marketing solutions.

• Strategies and tactical plans that are supported by a sound information base.

• The ability to use creative marketing skills and knowledge in a practical and
applied situation.

• Work that demonstrates intellectual originality and imagination.

• Clear and engaging presentation style and delivery.

• Evidence of effective team work.

• Clear and consistent formatting.

• Referencing, of material by the presentation group.
READING REQUIREMENT
Your work must be fully supported with references (cited in the Harvard style).
You must use all of the following:
• Kotler, P., Keller, K. L. & Chernev, A., 2022. Marketing Management. 16th ed.
New Jersey: Pearson Education.
• Andrews, J., and Shimp, T., 2017. Advertising, Promotion, and other Aspects of
Integrated Marketing Communications. 10th edition. South West- Cengage
Learning.
• Hollensen,S., 2020. Global Marketing. 8th edition, Harlow: Pearson
• At least three other academic sources (e.g. publications/ journals).


ANGLIA RUSKIN UNIVERSITY GENERIC ASSESSMENT CRITERIA AND
MARKING STANDARDS: LEVEL 5

Level 5 reflects continuing development from Level 4. At this level students are not fully autonomous but are able to take
esponsibility for their own learning with some direction. Students are expected to locate an increasingly detailed theoretical
knowledge of the discipline within a more general intellectual context, and to demonstrate this through forms of expression
which go beyond the merely descriptive or imitative. Students are expected to demonstrate analytical competence in terms both
of problem identification and resolution, and to develop their skill sets as required.
Mark
Bands
Outcome
Characteristics of Student Achievement by Marking Band for ARU’s Generic
Learning Outcomes (Academic Regulations, Section 2)
Knowledge &
Understanding
Intellectual (thinking), Practical, Affective and
Transferable Skills
90-
100%
Achieves
module
outcome(s)
Exceptional information base
exploring and analysing the
discipline, its theory and ethical
issues with extraordinary originality
and autonomy. With some
additional effort, work may be
considered for internal publication
Exceptional management of learning resources, with a
higher degree of autonomy/ exploration that clearly exceeds
the
ief. Exceptional structure/accurate expression.
Demonstrates intellectual originality and imagination.
Exceptional team/practical/professional skills. With some
additional effort, work may be considered for internal
publication
80-
89%
Outstanding information base
exploring and analysing the
discipline, its theory and ethical
issues with clear originality and
autonomy
Outstanding management of learning resources, with a
degree of autonomy/exploration that clearly exceeds the
ief. An exemplar of structured/accurate expression.
Demonstrates intellectual originality and imagination.
Outstanding team/practical/professional skills
70-
79%
Excellent knowledge base,
exploring and analysing the
discipline, its theory and ethical
issues with considerable originality
and autonomy
Excellent management of learning resources, with a degree
of autonomy/exploration that may exceed the
ief.
Structured/accurate expression. Excellent academic/
intellectual skills and team/practical/professional skills
60-
69%
Good knowledge base; explores
and analyses the discipline, its
theory and ethical issues with some
originality, detail and autonomy
Good management of learning with consistent self-direction.
Structured and mainly accurate expression. Good
academic/intellectual skills and team/practical/ professional
skills
50-
59%
Sound knowledge base that begins
to explore and analyse the theory
and ethical issues of the discipline



Sound use of learning resources. Acceptable
structure/accuracy in expression. Sound level of
academic/intellectual skills, going beyond description at
times. Sound team/practical/professional skills. Inconsistent
self-direction
40-
49%
A marginal
pass in
module
outcome(s)
Adequate knowledge base with
some omissions and/or lack of
theory of discipline and its ethical
dimension
Adequate use of learning resources with little self-direction.
Some input to teamwork. Some difficulties with
academic/intellectual skills. Largely imitative and descriptive.
Some difficulty with structure and accuracy in expression, but
developing practical/professional skills
30-
39%
A marginal
fail in module
outcome(s).
Satisfies
default
qualifying
mark
Limited knowledge base; limited
understanding of discipline and its
ethical dimension
Limited use of learning resources, working towards self-
direction. General difficulty with structure and accuracy in
expression. Limited academic/ intellectual skills. Still mainly
imitative and descriptive. Team/practical/ professional skills
that are not yet secure
20-
29%
Fails to
achieve
module
outcome(s)
Qualifying
mark not
satisfied.
Little evidence of an information
ase. Little evidence of
understanding of discipline and its
ethical dimension
Little evidence of use of learning resources. No self-
direction, with little evidence of contribution to teamwork.
Little evidence of academic/intellectual skills and significant
difficulties with structure/expression. Very imitative and
descriptive. Little evidence of practical/professional skills
10-
19%
Deficient information base.
Deficient understanding of
discipline and its ethical dimension
Deficient use of learning resources. No attempt at self-
direction with inadequate contribution to teamwork. Deficient
academic/intellectual skills and major difficulty with
structure/expression. Wholly imitative and descriptive.
Deficient practical/professional skills
1-
9%
No evidence of any information
ase. No understanding of
discipline and its ethical dimension
No evidence of use of learning resources of understanding
of self-direction with no evidence of contribution to teamwork.
No evidence academic/ intellectual skills and incoherent
structure/ expression. No evidence of practical/professional
skills
0%
Awarded for: (i) non-submission; (ii) dangerous practice and; (iii) in situations where the student
fails to address the assignment
ief (eg: answers the wrong question) and/or related learning
outcomes


ASSIGNMENT INSTRUCTIONS
    Assessment
    Coursework
    Assessment code:
    010
    Academic Year:
    2022/23
    Trimester:
    2
    Module Title:
    Principles and Practices of Marketing- PPM
    Module Code:
    MOD003507
    Level:
    5
    Module Leader:
    Michelle Barned
    Weighting:
    50%
    Word Limit:
    3000
This excludes bibliography and other items listed in rule 6.75 of the Academic Regulations:
http:
web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
    Assessed Learning Outcomes
    1- 3
    Submission Deadline:
    This assignment must be received by no later than 14:00 on Click here to enter a date.
WRITING YOUR ASSIGNMENT:
· This assignment must be completed individually.
· You must use the Harvard referencing system.
· Your work must indicate the number of words you have used. Written assignments must not exceed the specified maximum number of words. When a written assignment is marked, the excessive use of words beyond the word limit is reflected in the academic judgement of the piece of work which results in a lower mark being awarded for the piece of work (regulation 6.74).
· Assignment submissions are to be made anonymously. Do not write your name anywhere on your work.
· Write your student ID number at the top of every page.
· Where the assignment comprises more than one task, all tasks must be submitted in a single document.
· You must number all pages.
SUBMITTING YOUR ASSIGNMENT: In order to achieve full marks, you must submit your work before the deadline. Work that is submitted late – up to five working days after the published submission deadline - will be accepted and marked. However, the element of the module’s assessment to which the work contributes will be capped with a maximum mark of 40%.
Work cannot be submitted if the period of 5 working days after the deadline has passed (unless there is an approved extension). Failure to submit within the relevant period will mean that you have failed the assessment.
Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Director of Studies Team. Please contact XXXXXXXXXX. A request must normally be received and agreed by the Director of Studies Team in writing at least 24 hours prior to the deadline. See rules XXXXXXXXXX: http:
web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
Mitigation: The deadline for submission of mitigation in relation to this assignment is no later than five working days after the submission date of this work. Please contact the Director of Studies Team - XXXXXXXXXX.
See rules 6.112 – 6.141: http:
web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
    
ASSIGNMENT QUESTION
Choose one of the following companies:
    Food Retailers
    Hotels
    Aldi UK
    Hilton
    Waitrose
    Premier Inn
    Iceland
    Travelodge UK
If you choose any other company you will be graded 0.
Use a portfolio approach (visuals and written commentary) to demonstrate how four of the seven marketing mix elements the company has used in the UK since 2019 reflect how it divides the market (Segmentation), who it is seeking to serve (Targeting), and how it wants to be perceived by the target market segment (Positioning). (40 marks) Take pictures or use screen shots to evidence your findings. MAKE SURE THAT ANY SCREENSHOTS ARE WITHIN THE LAST THREE YEARS OR YOU WILL LOSE MARKS. ALSO ENSURE THEY ARE ONLY UK BASED.
· Write about the Segmentation bases the company uses, the parts of the segment they are Targeting and their probable Positioning.
· Research any four of the marketing mix elements (P’s) that are visible to the public and consider how they are used to reinforce/ underpin the company’s STP. Choose four that you will write about and support with visual evidence.
· Submissions that put the P’s in a table were not as strong as others so this format is not recommended.
· Here are some questions you can ask yourself under each of the marketing mix categorises and remember to focus on four:
· Promotional Mix and Activity. This will likely be the most visible marketing mix element, and it is advised you include it in your assessment. Remember this is the only marketing mix tool with its own sub group. You only need to include the ones you think are most important to the company, NOT ALL TEN.
· Advertising (where and how do they advertise? what are the messages/