DESIGNING A CANDY BAR HANDOUT MARKETING PROGRAM AND POINTS OF DIFFERENCE YOUR MARKETING...

Question

DESIGNING A CANDY BAR HANDOUT
    MARKETING PROGRAM AND POINTS OF DIFFERENCE
    YOUR MARKETING ACTIONS
    What is it?
(Product)
Specify features, benefits, form, size, etc. and why

    How much will consumers pay for it?
(Price)
Specify cost
and why

    How will consumers find out about it?
(Promotion)
Specify methods to inform and generate trial and why

    Where will consumers buy it?
(Place)
Specify types of retailers and why

    How is it different from others?
(Points of Difference)
Specify why it is superior to competitors’ offerings

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Shubham · Accepted Answer

DESIGNING A CANDY BAR HANDOUT
	MARKETING PROGRAM AND POINTS OF DIFFERENCE
	YOUR MARKETING ACTIONS
	What is it?
(Product)
Specify features, benefits, form, size, etc. and why
	
The Candy bar will be high protein energy bar which will be specifically made for diabetic patients and gym enthusiasts. It will be made of dark chocolate without sugar and will contain ingredients high in protein. All the ingredients will be plant based. It will be 50 gram in weight and can be used as meal supplement. 
	How much will consumers pay for it?
(Price)
Specify cost
and why
	
The consumers will pay $3 for it.

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