hello, this assignment was made from you guys and did not do a good job. i explicitly said i need the whole entire run down of the business plan. i wanted a real legitimate business plan with real...

Business Plan
Student Name
Course Code
Date
Executive Summary
The ultimate objective of this paper is to create a mobile app for the blind which will help the visually impaired people to get voice assistance while accessing the texts, emails, phone calls over the smartphones. Further, we will prepare a business app which will provide the product details, the mode of operations, the funds necessary for building this app and the modes of acquisition of the funds for the app development. At first, we will try to develop a business plan, then provide the technology which will be used in the app and finally the funding process so that there is no unnecessary trial and e
ors required for the business operations as it might ruin the business idea.
Contents
Introduction…………………………………………………………...Pg 1
Description of the Business and Product……………………………. Pg 2 & 3
Vision Statement……………………………………………………...Pg 3
Mission Statement……………………………………………………Pg 4
Product Concept………………………………………………………Pg 4, 5, 6
Marketing……………………………………………………………. Pg 6
Customers……………………………………………………………. Pg 6
Location………………………………………………………………Pg 7
Investments……………………………………………………………Pg 7
Financials……………………………………………………………...Pg 7
Future Plans……………………………………………………………Pg 8
References……………………………………………………………...Pg 8 & 9
Introduction
It was Louis Braille who was blind at the age of three. As he grew up, he decided to invent a system of raised dots which enables a blind person or with low vision to read with the help of fingers. It is a code of many languages like English, Arabic, Spanish, Chinese etc. This language is used by many people globally. Gradually with the development of computer software programming a portable electronic
aille device was been invented. Now it’s time to develop a new mobile app which will help the visually impaired blind and short-sighted people for visual assistance through a live video call. This video call will be buoyed with most advanced mobile technology where the visually impaired person will be able to take assistance from the volunteers whenever one needs visual assistance. According to the Federal Communications Commission (FCC) it necessitates that all telecommunication manufacturers must make products and services which can be easily accessible by the people with disabilities in United States. The mobile phone manufacturers and the app companies are trying to bank on this by targeting the disabled people with an app which will assist them in all stages of their lives i.e.; to approximately 135 million with low vision as per a report published by the National Eye Institute (National Eye Institute; 2015).
We as an app company situated in Canada will develop a mobile app especially for the visually impaired and low-visioned people. The name of this mobile app will be “My Vision”. This app will have varied features through the use of voice technology on the smartphones. This will make feel the blind people feel to be using similar technology on smartphones like everyone. Further, the company will make feel that there is someone who have empathy and feelings towards the blind people. This will ultimately help the blind people to become independent and conduct their work successfully without others assistances (Braille Works; 2015).
Description of the Business and Product
The ultimate objective of this mobile app – “My Vision” will be to assist the visually impaired people. This is a great initiative towards creation of a low vision mobile portal. The mobile app will be very simple and will connect with the blind users through the smartphones, messages, contacts and notes. The app will have many options for its customization which can be added or removed from the screen. There will be other features like contrast of the colour, sizes of the icons, voice swiftness which can be easily adjusted by the blind people. Further, the app will comply with the standards set by the Information technology Act for the low vision people. Further, there will be a portal available on the mobile, it can be easily accessible by the blind people. This is because there can be many apps in the portal which is segregated into several categories and are not easy for the low visioned people to recognize the specific apps and use it. Also, the portal will assist the blind people to identify the best apps so that they can facilitate, support the users to detect and use it prudently.
The best example which can be used for development of this app is during the blind people’s crossing a sliding ramp used instead of steps for drifting from one place to another. It will be extremely difficult for the blind or disabled people to cross the sliding ramp without anyone’s assistance. The alternative route that can be used for assisting the blind people to cross the sliding ramp independently will be construction of an alternative route which will have a low slope so that the blind or the disabled people do not fall and are able to easily cross. This design will be translated for designing the mobile apps which can be used by the visually impaired people. There will be a “voice over’ feature and a figure of the sliding ramp contained within the app which can be accessed by iPhone and iPad devices (Javier Sánchez Sie
a & Joaquín Selva Roca de Togores; 2012). This feature will act as an additional feature to the mobile app designed especially for the visually impaired people. The various features that are available on the mobile app which will be developed by our company will be phone contacts, short messaging services, alarm, calendar, email, GPS location indictor, email and battery life. Further, there is a special feature which is known as ‘text to speech...