HOSPITALITY – HISTORY POLITICS AND CULTURE WEEK 8 Home  In Reading 8.1  Home is a place/site , set of feelings/cultural meaning and the relations between the two  Home is connected to a built form...

HOSPITALITY –
HISTORY
POLITICS AND
CULTURE
WEEK 8
Home
 In Reading 8.1
 Home is a place/site , set of feelings/cultural
meaning and the relations between the two
 Home is connected to a built form i.e. a house but not
always so, can be a tent, caravan teepee etc.
 Home is a series of feelings and attachments
 One can live in a house but not “ feel at home’
 “There is no hospitable house” ( De
ida)
 What does home mean? https:
aeon.co/essays/where-is-
home-for-the-child-of-nomads
 What is travelling away from home about?
 What is a hotel (what does it provide/ what can it
provide?)
 Importance of space and place (whose home?)
 Their home
 Aspirational home?
 Understanding power and identity
Think about
…..
https:
aeon.co/essays/where-is-home-for-the-child-of-nomads
https:
aeon.co/essays/where-is-home-for-the-child-of-nomads
Home…?
 Where is ‘Home’ offered within tourism accommodation?
 Arguably …offered and sought in all forms of accommodation
 A ‘home for the night’
 Feel ‘at home’
 However, some forms of accommodation really stress elements of
‘Home’ as a unique point of difference the key experience
 Bed and Breakfasts
 Backpackers??
 Holiday Homes?
 ...and increasingly hotels!!!!!
 http:
www.hyattdevelopment.com
ands/hyatt_house
 http:
www.ma
iott.com
esidence-inn/travel.mi
http:
www.hyattdevelopment.com
ands/hyatt_house
http:
www.ma
iott.com
esidence-inn/travel.mi
Thinking back…
 Hospitality – etymology…
 Who required hospitality and why?
 …what did/does hospitality provide (do)?
 What impacts have there been on hospitality over
time - and how and why?
Hospitality
 Who requires Hospitality ?
 Person AWAY FROM HOME Fundamental for essay
 What does that mean ? You are a Stanger . You haven’t got security, safety, food etc.
 Home is where you have those things so we need something to replace that
 What does Hospitality Provide ? Hospitality makes us feel welcome ,safe
secure .
 What impacts have there been on hospitality ? internet and globalization
Jump online and check out places , using technology to have experiences of places
without leaving home so you can have almost virtual experience
How do Home and Hospitality come
together ?
How do Home and Hospitality
come together?
- Sociological perspective: ideas of
home are important to
understandings of culture
- So… home is the site of hospitality?
- But… where does control of
ehaviour lie?
What is Home?
 Home is central to people’s culture . Home is about culture. People’s ideas of
home are different but within a culture there are common ideas
 If I am a tourist and I want to have a cultural experience there can be no
etter way of doing it than to stay in someone's home.
 Home is about their culture,, their everyday lives.
 It’s about the food they eat .
 Its how they are different to you .
In commercial hospitality we are told that customer is king . We have to do what
the customer wants .When we stay at hotels we know we can ask and we will get
English speaking staff English menus the performance
 Think about staying at home versus staying at a hotel is it the same?
Hospitality
 When we think about tourism more
oadly, it’s economic success is
predicated on the ability for people to travel.
 That means leaving home and moving into an area of ‘risk’ or
uncertainty.
 Thus the role of the hospitality sector in particular is to minimize any
possibility of risk.
 In order to do that organizations both business and public act to replace
‘home’. They offer products and services that mimic the tourists home in
order to mitigate risk. As we saw in the video about IHG hotels and Pan
American Airlines, global mobility was initially built upon a standardized
home-away-from home.
Hospitality
 Thus we can see the rise of hotel chains such as Holiday
Inn, where no matter where in the world you might be
you would be understood (the staff would speak
English), the food would be familiar— for example the
ubiquitous steak sandwich and your every need would
e met. However that meant the need to perform a
different identity—that of the ‘consumer’. Everything
ecomes the same in order to be replicable!
BUT…
‘Successful tourism requires more than having good
transportation, hotels and resorts. It thrives on the
spirit of hospitality-that particularly national
flavour that shows traditional ways of life and
projects a favourable image too tourists purchasing
goods and services’
Resinger & Turner (2003)
Cu
ent thinking…
Home Ours or someone else's?
 Whilst globalization—in this case the rise of the trans
national hotel corporation-has facilitated the ability for
more and more people to travel it has also led to a
disconnect between place and hotel.
 That is the hotel became about replicating the home of the
traveller, rather than be a representation of the home of
the people who lived in the place being visited!
Home Ours or someone else's?
 However, as tourists have become more sophisticated (that
is they become more experienced as they travel more
often) they have started to change their behaviours. Whilst
initially travelling away from home meant the mitigation of
isk—increasingly tourists are understanding that in order
to have an authentic or meaningful experience then one
needs to engage with not just the landscape through which
they travel but also the people who call these places
home.
Home: Ours or Someone else ?
 This means accepting ‘difference’ (and thus
isk). The home of someone in another
country is going to be different to your
own—and it is this difference that is
considered. ‘authentic’.
 People want to engage with destinations (not just
observe them or feel removed from a sense of place
within a hotel) and to experience places in a
memorable and fresh way. As a result, there’s less focus
is on material goods (“gold taps”) and more focus on
an enhanced state of being.
Authenticity
 Consumers are seeking more authentic travel
experiences, tour operators and hotels have the chance
to reach out to their communities and
idge the gap.
 We want culture, connection, interaction. We want to
engage, rather than observe. Learn as opposed to
teaching. Explore instead of ignore.
 http:
log.prco.com
log/opinion/the-evolution-of-the-luxury-travel-consume
Ai
n
 People thought Ai
nb was about renting houses. But really, we’re about
home. You see, a house is just a space, but a home is where you belong.
And what makes this global community so special is that for the very first
time, you can belong anywhere. That is the idea at the core of our
company: belonging.”
 Cities used to be villages,” “Everyone knew each other, and everyone knew
they had a place to call home. But after the mechanization and Industrial
Revolution of the last century, those feelings of trust and belonging were
displaced by mass-produced and impersonal travel experiences. We also
stopped trusting each other. And in doing so, we lost something essential
about what it means to be a community... Belonging is the idea that defines
Ai
nb. . . Ai
nb is returning us to a place where everyone can feel they
elong.”
 Source Ai
nb website
Ai
nb marketing ‘home’
 Ai
nb advertisement
'home’
 https:
www.youtube.c
om/watch?v=dA2F0q
ScxrI
 Live in Paris 'home’
https:
www.youtube.com
watch?v=1AtjOKph7-k
 Ai
nb Paris
 https:
www.youtube.com
watch?v=BBcKLDUw61w
https:
www.youtube.com/watch?v=dA2F0qScxrI
https:
www.youtube.com/watch?v=dA2F0qScxrI
https:
www.youtube.com/watch?v=1AtjOKph7-k
https:
www.youtube.com/watch?v=BBcKLDUw61w
https:
www.youtube.com/watch?v=BBcKLDUw61w
Meriton Suites
 Larger Living Areas with Luxury Hotel Facilities.
 Appointed with superior furnishings, our fully-furnished suites
are up to three times larger than the typical hotel room and
equipped with all the comforts of a home away from home.
Self-contained and featuring a gourmet-kitchen, supplied with
all the necessary kitchenware, as well as generous open-plan
living spaces, internal laundry facilities and refreshing
designer skin and haircare amenities, our guests will be
guaranteed the perfect accommodation experience.
 https:
www.meritonsuites.com.au
Welcome to our neighborhoods
Hotel Indigo
 No two neighborhoods are alike. Neither are any two
Hotel Indigo® properties. When you stay with us, you’re
not just staying anywhere, you’re staying somewhere—
within a vi
ant community, in a unique boutique hotel
that combines authentic local experiences, modern
design and intimate service with the peace of mind and
consistency of staying with one of the world’s largest
hotel groups.
 Source: https:
www.ihg.com/hotelindigo/content/us/en/explore-hotels/our-
story#
Welcome to our neighborhoods
Hotel Indigo
 Each hotel is as individual as its su
oundings and is also
a reflection of them. You can taste the local flavor on
our menus and see it in the art and photography
displayed on our walls. You’ll catch guests and
neighbors hanging out in our bars, get great advice
from our team members on what to see and do in the
neighborhood, and be refreshed by just how relaxed
and inviting it all feels.
 Source: https:
www.ihg.com/hotelindigo/content/us/en/explore-hotels/our-
story#
Ma
iott
 Plan an unforgettable escape to the Sydney Ha
our
Ma
iott Hotel at Circular Quay. Whether you're here for
usiness or on a relaxed family holiday, we'll make you
feel at home in our newly renovated lo
y and dining
venues, featuring luxurious accommodation and an
unparalleled commitment to service
 Source:https:
www.ma
iott.com.au/hotels/travel/sydmc-sydney-ha
our-ma
iott-hotel-at-circular-quay
HILTON THIS IS YOUR HOME2!
 AT HOME2, WE WANT TO CHANGE THE WAY
PEOPLE THINK ABOUT EXTENDED STAY TRAVEL. IT’S
A FRESH TAKE ON FEELING AT HOME ON THE
ROAD.
http:
home2suites3.hilton.com/en/promotions/fresh.html?cid=OM,HT,FreshNewWay_Pet,MULTIPR,RetailRail,Home,SingleLink
Marketing Home
 Qantas still call Australia home
https:
www.youtube.com/watch?v=-O1LSgOkSrc
 Home away counters Ai
nb marketing
https:
www.youtube.com/watch?v=syH-vd3Pudc
 Feels like Home Hyatt
Tiapeihttps:
www.youtube.com/watch?v=Jih55F8ffto
https:
www.youtube.com/watch?v=-O1LSgOkSrc
https:
www.youtube.com/watch?v=syH-vd3Pudc
https:
www.youtube.com/watch?v=Jih55F8ffto
Couchsurfing
 Couchsurfing Couch surfers open their homes and
share their lives. Connect and be inspired.
 https:
www.couchsurfing.com
https:
www.couchsurfing.com
‘Your Home away from Home’
 The friendly staff at The Egerton offer a warm welcome to every guest,
especially to families with small children - we understand they need extra care
and comfort. Here are just a few examples of the services and amenities you
can expect to find at the hotel. Naturally, we welcome any special requests you
may have and will do our very best to accommodate them:
 Fully registered babysitting/nanny service
