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Hello I have assignment about statistic SPSS and i attached some of files but not all of them as i cant attached the Data for my questionnaire which i have done it. Do you eat breakfast or do you...

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Hello I have assignment about statistic SPSS and i attached some of files but not all of them as i cant attached the Data for my questionnaire which i have done it. Do you eat breakfast or do you prefer a mid-morning snack? A new on-to-go porridge snack has been developed and we would like to know your thoughts. As part of our class assignment, we are conducting a survey on young peoples’ attitudes and perceptions towards breakfast and snacks. Your answers will be kept strictly confidential and the survey will take no more than 5 minutes of your time. Have you completed this survey before? Yes – Thanks and close No – Continue If part of desired sample continue, if not thanks and close. Please tick one answer box for each question unless asked to do so oth
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Breakfast and Snack Survey XXXXXXXXXXDo you eat breakfast or do you prefer a mid-morning snack? A new on-to-go XXXXXXXXXXporridge snack has been developed and we would like to know your thoughts. As part of our class assignment, we are conducting a survey on young peoples’ attitudes and perceptions towards breakfast and snacks. Your answers will be kept strictly confidential and the survey will take no more than 5 minutes of your time. Have you completed Yes – Thanks and close Are you between 18 Yes – Continue this survey before? No – Continue and 35 years old? No – Thanks and close If part of desired sample continue, if not thanks and close. Please tick one answer box for each question unless asked to do so otherwise. SECTION A - YOUR ‘BREAKFAST EATING’ HABITS 1. In a typical week, how often do you eat breakfast? Once a 2-3 days 4-6 days 1Go Never Everyday XXXXXXXXXX XXXXXXXXXX week per week per week to Q4 2. Where do you normally eat your breakfast? At home At university Whilst commuting Somewhere else XXXXXXXXXX XXXXXXXXXX 3. What do you usually eat for breakfast? Tick as many as apply. Toast XXXXXXXXXXCereal XXXXXXXXXXCereal Bar XXXXXXXXXX Full English Porridge Yogurt XXXXXXXXXX XXXXXXXXXX Breakfast Hot Roll (e.g. with Fruit Other – please specify XXXXXXXXXX XXXXXXXXXX bacon or sausage) ________________________ 4. What are your reasons for skipping breakfast? It is No time Lack of money On a diet Other XXXXXXXXXX XXXXXXXXXX XXXXXXXXXX unnecessary SECTION B - YOUR ‘BREAKFAST/SNACK’ PREFERENCES 5. How important are the following factors when you choose what to eat for breakfast or a snack (midmorning or afternoon)? Please circle the appropriate number in each row. Extremely Important Neither Un- Not at all Don’t important important important know XXXXXXXXXXx a. Quality XXXXXXXXXXx b. Nutritional value XXXXXXXXXXx c. Taste...

Answered Same Day Dec 29, 2021

Solution

Robert answered on Dec 29 2021
102 Votes
Hi
As you will find from the file which I attached about assignment, instruction for market
esearch report .Then you will find 4 requests which have to write but just you have to write
about Q3, which is related about what are the attitudes of the target group towards po
idge
and the different proposed Flavoured toppings, and then you will find the data which I
collected for questionnaire about attitudes and compared by group (year of study and age).
Our focused for 1 year.
Please you will find all the data for questionnaire and then now you have to analysis data
considering on the following question and all you have to use sometimes excel chart.
3. What are the attitudes of the target group towards po
idge and the different
proposed Flavoured toppings?
What I am request from you to write related to the question above
1- Data analysis:
2- Recommendations, Conclusions & Limitations:
3- Executive Summary: After you finish the above request, please then start write 10
lines executive summery.
You have to write about this from 4 to 5 pages.
DATA ANALYSIS:
In our study of the attitudes of the target group towards po
idge and the different proposed
Flavoured toppings, we shall first consider the descriptive form of statistics, to study the
pattern of the observed data, based on the questionnaire. In our analysis of the attitude
towards po
idge we have used five sub-questions i.e. Exciting, Light, Healthy, Tasteless,
Unfashionable each with a six point scale i.e. 0 to 5. Similarly for analysis of the appeal of
the flavours of such toppings, we have again used five sub-questions i.e. Summer Be
y Jam,
Pear and Ginger jam, Chocolate and Lime Marmalade, Cranbe
ies with mixed fruit and nuts,
and Honey with mixed nuts each with a six point scale from 0 to 5. In our analysis, we shall
also lay focus on the cu
ent educational level of the respondents which we consider in 1
year, 2 year, Final Year, PG and staff, and also the age of the respondents.
We shall start our analysis, with considering the descriptive first. We have responses from
442 respondents, however, in few of the questions or sub questions, we also have missing
data, and as such we proceed with the available data.
1. Majority of the people when asked about rating their attitude towards po
idge based
on excitement have given a 3. This means that they are neither bored nor excited
about the po
idge. However still the next higher numbers of respondents have rated
lower than 3. The least number of people feel they are excited about the po
idge.
2. Majority of the people when asked about rating their attitude towards po
idge based
on the lightness, gave it very low ratings, i.e. they feel that the po
idge is not light
and has a filling effect.
3. As far as the health effects were concerned, almost 70% of the respondents’ attitude
shows that they feel that po
idge has healthy effect with majority of rating at 4 & 5.
4. When asked about taste, almost 50% of the people have shown bias towards, it having
no taste, or it being slightly tasteless feature.
5. Similarly, majority of the people, are still in-determinant about the fashion quotient of
po
idge, however the bias remains towards those who feel that it is unfashionable.
When the relation between the above attitude towards po
idge and the education status was
checked using the chi-square test, we observed the following:
1. Excitement: There is no significant relationship between this attitude towards po
idge
and the educational level or year of study.
2. Light: Similar to above, there is no significant relationship between this attitude and
year of study of respondent.
3....
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