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Choose an existing service (Southwest Airlines) and write a one-page summary that answers the following four questions. 1. Who are the target customers? 2. What do the target customers want? 3. What...

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Choose an existing service (Southwest Airlines) and write a one-page summary that answers the following four questions.
1. Who are the target customers?
2. What do the target customers want?
3. What other products, companies, or disruptive technologies is it competing with?
4. Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?
Please follow APA 6th edition guidelines.
Submit your assignment as a Word document.
Choose an existing
service (
S
outhwest Ai
lines
) and

write a one
-
page summary that
answers the following four questions.

1.

Who are the target customers?

2.

What do the target customers want?

3.

What o
ther products, companies, or disruptive technologies is it competing with?

4.

Does the company that produces it have a custome
-
focused culture? If so, how?
If not, how would you recommend it do so?

Please follow APA 6th edition guidelines
.

Submit your assignment as a Word document.
Choose an existing service (Southwest Airlines) and write a one-page summary that
answers the following four questions.
1. Who are the target customers?
2. What do the target customers want?
3. What other products, companies, or disruptive technologies is it competing with?
4. Does the company that produces it have a customer-focused culture? If so, how?
If not, how would you recommend it do so?
Please follow APA 6th edition guidelines.
Submit your assignment as a Word document.
Answered 3 days After Mar 02, 2021

Solution

Shubham answered on Mar 05 2021
146 Votes
Running Head: SOUTHWEST AIRLINES                            1
SOUTHWEST AIRLINES                                     2
SOUTHWEST AIRLINES
Table of Contents
Q1.    3
Q2.    3
Q3.    3
Q4.    3
References    4
Q1.
Southwest Airlines was started by He
Kelleher on March 15, 1967. It adopted its cu
ent name in 1971. It is one of the leading American airline headquartered in Dallas, Texas. It has 734 Boeing 737 in its fleet. Soon it is going to add Ai
us A220 to its collection. Customers such as middle class families, young adults, owners of small business and people, who are travelling shorter distances (Southwest, 2021).
Q2.
The targets customers are looking for look for low cost or reduced airfares. The company faced lot of criticism for its low pricing...
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