Learner’s Guide
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ey College Australia
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Assessment Task 2-(Project) Develop a
usiness plan
Submission details
The Assessment Task is due on the date specified by your trainer. Any variations to this
a
angement must be approved in writing by your trainer.
Submit this document with any required evidence attached. See specifications below
for details.
You must submit both soft copies and printed copies of your answers.
Soft copies-
Upload on the eLearning to the specific submission folder with a cover page clearly indicating your
name, student id, assessment no and the unit name or put those information in the header and
footer of your documents.
Printed copies-
Submit to your Trainer with the "Assessment Cover Sheet" (Filled out and signed appropriately)
attached on top of your documents.
Performance objective
To demonstrate the skills and knowledge required to develop and communicate a business plan.
Assessment description
Use the information provided in the case study ‘Fast Track Couriers’ (see Appendix 1) to develop a
usiness plan to support the company’s strategic and operational goals. Develop a plan for
communicating the business plan to relevant parties.
Procedure
1. Review the information in the case study.
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National Provider No. 91136| CRICOS Registration No. 02658G
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2. Analyse and interpret the cu
ent business environment, goals and objectives embedded in
the case study.
3. Consult with your trainer (assume the trainer is a key stakeholder) and discuss and agree
upon performance objectives and measures.
4. Document a business plan to assist the organisation to achieve its goals.
5. Document a plan for communicating the business plan to all relevant parties.
6. Present the business plan to your trainer (assume the trainer is a
key stakeholder).
Specifications
Deliverable specifications
● Submit a completed business plan. (approx. 3-4 pages)
● Consult with key stakeholder (trainer) and document the outcomes of the consultation.
● Submit a communication plan.
Quality specifications
● The business plan must include the following:
○ Table of contents
○ Executive summary
○ Introduction
○ Description of the business (background)
○ Business products and services
○ Marketing activity – the market
○ Business operations:
– productivity and performance targets for key result areas (in consultation with
key stakeholders)
– include financial and non-financial performance measures
– detail resource requirements, including human resources, capital equipment
and other resources required to achieve business goals
○ Management and organisational structure
BSBOPS601 Develop and implement business plans XXXXXXXXXX3 | P a g e
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ey College Australia
National Provider No. 91136| CRICOS Registration No. 02658G
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○ Proposal
○ Financial background
– trading to date
– forecasts
○ Risks (risk analysis)
– include a section on how you will ensure skilled labour is available to implement
the plan, such as a recruitment or training strategy
o Licensing
– include any permits or licences required
○ Conclusion
● Communication strategy
○ Produce a report or document which covers the following areas:
– Who are the key stakeholders?
– What information will each person (position) require?
– What are the relevant timeframes?
– How will you communicate this information?
– How will you ensure their understanding of their role in implementing the
usiness plan?
BSBOPS601 Develop and implement business plans XXXXXXXXXX4 | P a g e
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ey College Australia
National Provider No. 91136| CRICOS Registration No. 02658G
Version V1.0 Jan 2021
Appendix 1: Fast Track Couriers
General Information
History
Fast Track Couriers is a courier company operating in New South Wales for the last 15 years. Their
primary business function is delivering medium to large size packages across metropolitan Sydney.
The business has a good reputation in the marketplace for reliability and value for money.
After a slow start entering the competitive delivery market, Fast Track Couriers has built a solid
eputation over the past 12 years, and this has been reflected in their growth and profit margins.
Fast Track Couriers primarily targets small to medium-sized business which make up 80% of their
customer base. They are limited by their geographic location, as they cu
ently do not deliver
outside of the Sydney metropolitan area.
The company has been marketed through direct sales, telephone, internet listings and mail-outs.
Through a program of telephone follow-up to ensure customers’ ongoing satisfaction with the
usiness, Fast Track Couriers has an admirable 87% retention rate for existing customers.
Although sales and profits have increased each year by an average of 5%, the owners are looking to
move forward by delivering to regional areas in NSW.
Organisational structure
The organisation is family owned, with three family members acting as a Management Board and
esponsible for approving all business decisions.
● Managing Director – responsible for daily operational management decisions.
● Logistics Manager – responsible for the scheduling of the trucks and drivers.
● 20 truck drivers.
● 5 office support employees – responsible for administration, accounts, human resources and
sales.
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ey College Australia
National Provider No. 91136| CRICOS Registration No. 02658G
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Strategic plan goals
The organisations strategic goal is to grow the business and increase business profits over the next
three years by expanding delivery routes to include regional NSW.
Operational plan goals
Fast Track Couriers will:
● commence deliveries to regional NSW within 12 months
● increase sales by 40% in the next three years.
Background
The owners of the business are not risk takers. They are aware that their ongoing success is the
esult of a small, experienced team, close personal ties with clients and a reputation for reliable,
low cost service. Moving forward, their vision for the company is to retain those strengths and core
values through any expansion process.
The strategic and operational plans were developed as a result of external market research,
indicating a shortage of delivery organisations providing services to regional NSW towns. Fast Track
Couriers were looking for their next growth opportunity and saw that this was an ideal opportunity
to be seized upon.
It was also felt that the company was now sufficiently stable and experienced, and in a financial
position to expand the business without risk to their cu
ent financial stability or reputation.
Management
Team (owners)
Managing
Directo
Logistics
Manage
Truck Drivers
x 20
Administration
Office
Human
Resources
Office
Finance
Manage
Accounts Clerk
Sales Manage
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National Provider No. 91136| CRICOS Registration No. 02658G
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Reports from the Sales Manager indicated that contracts have been lost because some clients want
to engage a courier who can deliver to their regional offices, in particular Newcastle, Wollongong
and the Central West. Fast Track is cu
ently unable to meet this demand and therefore some
potential clients have been lost. This became a motive to expand operations for both financial and
customer service reasons.
Proposed strategy
Fast Track Couriers cu
ently allocates two drivers per truck to ensure that drivers are able to load
and unload heavy packages. The strategy going forward is to remove the need for two drivers per
truck by installing an automatic lift gate on the back of each truck, at a cost of $10,000 per truck.
This will mean that only one driver is needed per truck, as no heavy lifting will be required.
This will allow Fast Track to purchase 10 new trucks and use the existing drivers for regional routes.
Each new truck will cost $60,000 (including installation of an automatic lift gate). The money to
purchase the trucks will be bo
owed from the bank on a business loan.
Financial information
Annual sales
Cu
ent sales Estimated sales (Yr 1)
$17 million $22 million
Annual net profit
Cu
ent net profit Estimated net profit
$1.9 million $3.2 million
Increased costs
Loan repayments Operating costs (fuel,
servicing, etc.)
+$200,000 per annum +$2.2 million
BSBOPS601 Develop and implement business plans