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Case Study Preparation
1) Strategy Content
Business level strategy
The company provides a platform for the customer that can view products and it can help in enabling the online sale. In the year 2007, the piloting sales through the website in the selected countries, the company has recorded 20.3 million visits to the website of Zara. It is described as an online phenomenon that is leading to all apparel retailers. The company has started selling apparel online in the UK, Germany, Italy, Portugal, and France. The company has started becoming an online platform and it can help in capturing the market (Bu
ano, Chiles and Wang, 2019). The company is coming to market for fulfilling the development of online products. It is based on focusing on both differentiation and leadership with the strategy. The strategy is required for maintaining the balance between differentiated products and low cost.
Corporate level strategy
The corporate level strategy of Zara includes the development of the strong
and. It can help in describing the approach of the company to marketing. The retailer spent 3% to 4% of sales on the advertisement. The retail fashion landscape includes a range of players and it is a representation of the largest retail channel. The center of the clothing design strategy requires prefe
ed clothing design. The sales team of Zara can make use of hand-held PDA devices for capturing the data and getting feedback from customers. This includes the desires and needs of the customer for taking the account (López et al. 2021). The company can concrete on the use of technology for tracking and managing for controlling the cost. The sales associate can send daily reports for management and providing information of sales. PDA is used for capturing items and it can help in the management of located fashion and provides the point of sales that has sold the highest number of apparels.
Network level strategy
In the network strategy, the company utilizes oil stain patterns that are launched in the new market for opening up with large flagship stores and it follows up smaller stores in the market and it allows greater economies of scale. It depends on the customer and the demand of the customer. Store used a high-profile shopping area and it focuses on development of designer boutiques with positioning and appearance of the store that can provide
and advertising. There are over 1700 retail outlets and it has increased 14% over the previous year sales. There is a huge impact on the market for making high end clothes and it can help in making a strong customer base. Market commitment is an important aspect and it is essential for committing into the market that ensures that the company has a clear vision and target customer category for the business (Liu, 2021). It is important for analysis of the market and it can help the company in developing a long term vision and commitment to the market.
2) Strategy Process
Strategy formation
Zara is using digital technology for improving store-based operation and it includes enhancing the in-store customer experience. It includes development of strategy for integrating the store with the online world that can help in defining the identity of the business. This can help in explaining the goal of the company that includes integration of
ick-and-mortar store and online business for store opening that can be increased relevantly (Bu
ano, Chiles and Wang, 2019). The fast fashion model of the company allows retailers to deliver the designer products to the mass market and it can help in
inging trends that are important for retail locations. The use of data analytics and digitalization can be managed for developing nimbleness and it can provide an efficient supply chain that can help in cutting down the production cycle (Yin, 2022). It provides the ability to master a speedy production cycle to fulfill the demand of consumers.
Strategic Change
The identification of fashion trends is part of culture. A POS system is used in the store and the information gathered is sent to Inditex (Bu
ano, Chiles and Wang, 2019). The technology allows tightening up the links between vendors and it leads to improvement in the ordering process for development of distribution systems that contribute to increase in level of responsiveness. The company makes use of information technology and human intelligence for development of hy
id models for flow of information from stores to headwaters (Duoyan, 2021). It sends formalized information concerning feedback from customers and ordering that are needed for providing company on fast-changing demand and trends. The use of hy
id models can help in the management of inventories and it can be used for reducing the cost from obsolete products and linkage between demand and supply.
Strategic Innovation
The strategic innovation in the company includes Inditex’s commitment to innovation and it requires investment in technology. The use of RFID aims for responding to customer needs in the store. It allows garments to get identified individually from the logistic platform to sales. The technology can help in representing the huge step up in technology that allows the entire workflow of redesigned stores and it leads in turn to improved level of customer service. It can help in tracking of products quickly and precisely. It checks the availability in real time for establishment and it can facilitate the shopping process (Moreira, 2020). It allows unitary control that provides the option to provide updated information at any point of the distribution process. RFID provides information about garments that are needed to be located and replaced for reducing the time needed for the task.
3) Strategy Context
Industry Context
The integration of technology in the industry includes use of automated machinery and IoT systems that is proven effective for boosting apparel productivity. It includes effective adoption of digital transformation. This includes digitalization of products and use of digital tools can help the team to work and allows them to respond faster according to market trends. It increases the speed of the production chain and it can help in providing solutions like RFID that can be used for keeping track of location. Digital transformation is becoming widespread and it can be seen as reliable (Jiang, 2020). It provides a range from global discount retailers to exclusive luxury
ands. It provides new standards of experience and services that are important elements. It is essential for companies to increase vigilance with reputation and
and that are important commodities to protect.
Organizational Context
In the context of the organization, the use of good technology can help the company in saving the inventory and it allows personalizing customer experiences. The concept of fast moving consumer goods can include the concept of adopting and using efficient and unique way for making more successful clothing (Bu
ano, Chiles and Wang, 2019). The use of technology can be used for determining and changing the way of customer experience.
International Context
The business model of the company is an important factor that can help in global expansion. It employs tactics like vertical integration with a high level and systematic value chain model. The model focuses on integration of multiple aspects of the business like design, distribution and manufacturing. Vertical integration is an important aspect of the business model. The technique allows fluid and natural communication between segments and stages that includes manufacturing, transportation and designing. This will help in development of efficient distribution and supply channels. It keeps manufacturing and designs vertically close to management centers for maintaining close control and interaction. It ensures higher-quality of products and it has a significant impact on the quality of clothing (Amatulli et al. 2021). The company can consistently and quickly modify designs for providing a good response to changing trends. The international expansion strategy of the company includes use of fast fashion that is integrated with technology. This includes different tactics that includes coordination, synchronization and retail location specificity for company numerous regulations.
4) Strategy Paradoxes and Perspectives
    Strategy Topics
    Strategy Paradoxes
    Strategy Perspective
    Business level Strategy
    It is based on formulation of theory and it can help in selecting the business level strategy. It can help in choosing two basic ways for increasing value of organization product.
    The development of additional value can help in lowering the cost of...