Goal:Effective marketing strategies and plans are based on a comprehensive analysis and evaluation of the marketing organisation’s operating environment. The purpose of this task is for you to undertake an analysis of the external environment for a specific product or service of your choice. An Australian marketing organisation based in your local region. This must NOT be a multinational organisation.
Product:Report of an external marketing environment analysis.
Format:Conduct an external environmental analysis for a product or service of an Australian marketing organisation based in your local region. This must NOT be a multinational organisation.
• demonstration of effective written communication and writing skills• demonstration of a strong understanding of external marketing environment analysis using relevant marketing theory and concepts• critical analysis and evaluation of the impact of environmental forces on the marketing organisation and its marketing plans and strategies.
Marketing Management_Task 1 Guide.pptx
MKG701 Task 1 Report Guide 2018.docx
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