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Goal: Effective marketing strategies and plans are based on a comprehensive analysis and evaluation of the marketing organisation’s operating environment. The purpose of this task is for you to...

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Goal:Effective marketing strategies and plans are based on a comprehensive analysis and evaluation of the marketing organisation’s operating environment. The purpose of this task is for you to undertake an analysis of the external environment for a specific product or service of your choice. An Australian marketing organisation based in your local region. This must NOT be a multinational organisation.

Product:Report of an external marketing environment analysis.

Format:Conduct an external environmental analysis for a product or service of an Australian marketing organisation based in your local region. This must NOT be a multinational organisation.

Criteria

• demonstration of effective written communication and writing skills
• demonstration of a strong understanding of external marketing environment analysis using relevant marketing theory and concepts
• critical analysis and evaluation of the impact of environmental forces on the marketing organisation and its marketing plans and strategies.

Resources

Marketing Management_Task 1 Guide.pptx

MKG701 Task 1 Report Guide 2018.docx

Answered Same Day Apr 18, 2020 MKG701 University of the Sunshine Coast

Solution

Shivagya answered on Apr 21 2020
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Executive Summary
    This report is made with reference to analyse the external environment of a non MNC firm which is in Australia. In-depth analysis has been conducted to find out the external factors that affect the working of the organisation in Australia. The growth factors and the external factors for the development of the service provider is taken into consideration
Table of contents
Introduction…………………………………………………………………….4
Background…………………………………………………………………….4
Theoretical Framework………………………………………………………...4
Environment analysis…………………………………………………………..5
Conclusion……………………………………………………………………..7
References……………………………………………………………………...8
Introduction
PESTLE analysis used for understanding the external marketing factors that affect a business is one of the most important tools. It gives a fair idea to the organisation about the environment they are working in and whenever they plan to launch a new product or a service. The PESTLE analysis stands for Political, Environmental, Socio Cultural, Technological, Legal, Economic factors that affect the business. The report is made with reference to a small restaurant which is a service providing restaurant. The restaurant is local and not a global chain.
Background
The restaurant was opened in the year 2016 and within the span of 2 years, the restaurant has outgrown its fame because of the food and the quickness of the service and a happy staff who serve their customers very efficiently. The restaurant owners want to expand with the distant neighbourhood and hence considering the external analysis for the expansion. The cu
ent environment is friendly and there is not much competition offering the similar experiences, but since a new expansion is being planned, a better understanding of the external environment is necessary.( Symons, M., 2014.)
Theoretical Framework
    External environment analysis is an analysis that firms conduct in order to find the business expansion opportunities. The PESTLE analysis is the tool which is used in order to conduct the external environment analysis. The political, economic, socio-cultural, technological, legal,...
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