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Given the complexity of a hospital’s service offerings, what dangers exist with regard to marketing services at cross-purposes (e.g., simultaneously marketing the urgent care center and the emergency...

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Given the complexity of a hospital’s service offerings, what dangers exist with regard to marketing services at cross-purposes (e.g., simultaneously marketing the urgent care center and the emergency department, or the outpatient mental health center and the psychiatric ward)?

Answered 128 days After May 24, 2022

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Anushi answered on Sep 29 2022
61 Votes
Given the complexity of a hospital’s service offerings, what dangers exist with regard to marketing services at cross-purposes (e.g., simultaneously marketing the urgent care center and the emergency department, or the outpatient mental health center and the psychiatric ward)?
Sol: Well, in hospital service offerings, it is important to promote the services and do the marketing services at cross-purposes in a way that the message can be delivered in an appropriate manner without hurting the sentiments of others. There are a few dangers that always exist with regard to marketing services at cross-purposes...
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