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Forum: DBQ-4 Product and Pricing Strategies (Chapters 7, 8, 9) 1. What is the difference between a product and a brand? Let's make this clear with examples. 2. When you look at the major stages of...

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Forum: DBQ-4 Product and Pricing Strategies (Chapters 7, 8, 9)
 
1. What is the difference between a product and a
and? Let's make this clear with examples.
2. When you look at the major stages of the "New Product Development" process, what strikes you the most? What did you learn from it? Discuss.
3. What are the internal and external factors that you must consider while setting up a price? Discuss with lots of examples.
Answered Same Day Aug 01, 2021

Solution

Somudranil answered on Aug 01 2021
126 Votes
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Title: Product and Pricing Strategies
Discussion
    The fundamental difference between the product and the
and is that the company develops the product. Therefore, it can be purchased by the consumers for exchange in consideration of money. On the other hand,
and is generally developed in consideration of the perceptions of the customers (De Veirman). It also involves their experiences and their expectations along with the services and the products in relation to the um
ella that is the
and. For Example- KFC’s product is Zinger Burger, its um
ella
and is KFC and therefore each of the products appears to have more specific
and names from distinguishing from the manufactured product of the...
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