Forum: DBQ-4 Product and Pricing Strategies (Chapters 7, 8, 9) 1. What is the difference between a...

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Forum: DBQ-4 Product and Pricing Strategies (Chapters 7, 8, 9)

1. What is the difference between a product and a
and? Let's make this clear with examples.
2. When you look at the major stages of the "New Product Development" process, what strikes you the most? What did you learn from it? Discuss.
3. What are the internal and external factors that you must consider while setting up a price? Discuss with lots of examples.

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Somudranil · Accepted Answer

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Title: Product and Pricing Strategies
Discussion
	The fundamental difference between the product and the brand is that the company develops the product. Therefore, it can be purchased by the consumers for exchange in consideration of money. On the other hand, brand is generally developed in consideration of the perceptions of the customers (De Veirman). It also involves their experiences and their expectations along with the services and the products in relation to the umbrella that is the brand. For Example- KFC’s product is Zinger Burger,

Forum: DBQ-4 Product and Pricing Strategies (Chapters 7, 8, 9) 1. What is the difference between a product and a brand? Let's make this clear with examples. 2. When you look at the major stages of...

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