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For this paper, you will present and justify your stance on the importance of the marketing plan in an organization. Remember to take into account the importance of analysis in the development of a...

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For this paper, you will present and justify your stance on the importance of the marketing plan in an organization. Remember to take into account the importance of analysis in the development of a marketing plan for an organization

Minimum of 1,200 words

  • Include three to five peer-reviewedsources
  • APA format

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  • Your research paper will be graded according to therubric
Answered Same Day May 31, 2020

Solution

Kuldeep answered on Jun 01 2020
139 Votes
Running head: Marketing plan
Marketing plan
Importance of analysis in the development of a marketing plan
Student Name
University Name
Date
Contents
Introduction    3
Marketing plan    3
Importance of the marketing plan in an organization    3
Importance of analysis in the development of a marketing plan for an organization    5
Conclusion    6
References    8
Introduction
In this highly competitive and contemporary world, every organization needs to plan all its activities in order to develop strategies and achieve its goals more effectively. One of the main factors to consider when designing a unique marketing plan as well as strategy easily and smoothly to assess the needs of companies, help them analyze market opportunities, plan marketing campaigns, implement plus monitor plans, as well as control the use of the marketing resources. Therefore, to design an efficient planning process, each company must ca
y out a complete marketing audit. This study assesses the importance of the marketing plan process and analyzes the importance of developing an organizational marketing plan. The marketing plan is a document provided by the company when it was established, which provides a clear market analysis and assessment. Whether the organization is opening a special restaurant or setting up an internet company, setting up a good marketing plan is the first step. The more accurate the plan, the more chances it will win. Customers focus on marketing plans. This will lead organizations to decide what kind of organization will do and what will not be done for customers. It will also support companies to check products in the context of competition and marketing, and establish basic principles to allocate resources and achieve marketing.
Marketing plan
Importance of the marketing plan in an organization
Without marketing plan, potential customers might not know that the business of the products and services organization is selling and without customers, the organization's business may die. Marketing plays significant role in the enterprise because planning organizations how to easily reach and attract potential customers as well as it helps to ensure that people understand their products or services, and the organization has the opportunity to convert this awareness into paying customers (Jain, 2013). In order to minimize future uncertainties, the expert marketing manager formulates future marketing strategies and plans based on the organization's cu
ent trends and conditions. Through effective market planning and future forecasting, he can not only minimize future uncertainties, but also successfully achieve organizational goals. The clear goals of the organization help to maintain the management's efforts. These are very useful for developing management functions such as organization, guidance, and control. Proper marketing plans and decisions help determine the goals of the organization. The marketing plan helps to coordinate all management activities of the organization (Lehmann & Winer, 2008). It not only helps to coordinate the work of the department, but also helps coordinate the...
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