For this blog activity, you will select one of your favorite retail brands and create a blog post...

Question

For this blog activity, you will select one of your favorite retail brands and create a blog post outlining the company's stance on social responsibility and describing how this stance is incorporated into the company's ethical practices with regard to its marketing strategy.

First, watch the following videos:

What Is Corporate Social Responsibility?

Ethical Behavior in Marketing

The Social Responsibility of Business

Then, review the presentationCorporate Social Responsibility. In your blog post, address the following:

Identify a retail brand that you believe is socially or ethically responsible.
How do you believe the company conducts business in a socially responsible way? Support your answer by discussing specific examples.
Has the company ever been involved in any incidents in which they were accused of not conducting business in an ethical or socially responsible manner? If so, briefly discuss the legal issues related to the incident(s).
Do you feel the company is "green" for profit or "green" for the environment?’

https://www.slideshare.net/gvlk/one-smooth-stone-corporate-social-responsibility XXXXXXXXXX

Jose · Accepted Answer

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It is the duty of the companies to make sure that they are involved in different CSR activities. CSR activities always helps the company for improving the brand image and for creating a positive work environment for the employees. While analysing the case of US based retail brand Kroger we can understand that the company give more importance to CSR strategies and policies. Kroger started its operation in the year of 1883 and the company have branches in different parts of the country. More than 465200 employees are working in the organization and the company give more importance to quality products and services. The company invested huge fund for the CSR activities and operations.
While analysing the CSR plans of the company we can understand it is mainly focused on three aspects;
1. Zero Hunger or Zero Waste social and environmental impact plan
2. Sustainable Supply Chain
3.

For this blog activity, you will select one of your favorite retail brands and create a blog post outlining the company's stance on social responsibility and describing how this stance is incorporated...

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