For Milestone Three, you will complete a draft analysis of the campaign data provided in the...

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For Milestone Three, you will complete a draft analysis of the campaign data provided in the Overview section of the Final Project Brief and determine its impact on the departments you identified in Section I of the final project. You will discuss your approach to ethics in data analysis and reporting and provide a visual representation of the data. Please review the Final Project Brief and the campaign data provided for more information. Milestone Three gives you an opportunity to obtain valuable feedback from your instructor that you can incorporate in your final project submission.Specifically, the following critical elements must be addressed:I. Campaign Data Evaluation: In this section, you will analyze the data you collected for its impact on the departments you identified in Section I of the final project. You will discuss your approach to ethics in data analysis and reporting. You will analyze the metrics of the digital marketing campaign and provide specific examples through visual representation to help support your explanation of your analysis to management.a) Describe how the results of the digital marketing campaign can influence various departments throughout the organization. What will the data tell the other departments?b) Ethical Interpretationi. Discuss the appropriate ethics employed when extracting the data. What checks and balances can you put in place to be certain thedata is not influenced by any biases? What steps can you take to verify your data? How will you make sure that all data is included,even outliers that could hinder results?ii. Outline the ethical approach followed in communicating the campaign analytics. Provide an explanation of your considerations.How do you establish trust by showing that you are willing to share all results, whether positive or negative?c) Metric Analysisi. Analyze the marketing data and explain if campaign goals were met. What does the data show? How does it compare to the benchmark from the previous period? What does this mean?ii. Illustrate the marketing data collected in a chart, table, or other graphic. How will you determine the best way to show the data?iii. Analyze the data for each KPI and identify which elements are most important for leadership to understand. What should leadershipbe concerned with? What precautions will you take to verify that nonmarketers will be able to understand the analysis?RubricGuidelines for Submission: Your draft of the Campaign Data Evaluation section of your analysis paper should be approximately 2–3 pages in length and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins

Tanmoy · Accepted Answer

Campaign Data Evaluation		4
CAMPAIGN DATA EVALUATION
Table of Contents
Introduction	3
Analysis	3
Conclusion	5
References	6
Introduction
	Marketing operation is becoming challenging for the business enterprises and in order to keep paced with the consumer behavior there is tremendous pressure on the experienced and skilled employees of the organization. It is digital marketing which is the application of capabilities, processes and structure along with the technologies which helps in optimization and customization of the digital platforms (Edelman and Heller, 2015). The techniques used in advertising digitally in the form of inbound marketing is through email and web content (Paul, & Aithal, 2018). We will analyze the digital marketing campaign to determine how the marketing campaign influences the various department of the organization.
Analysis
	There are various metrics used for determining the customer response towards the company from the digital media platforms LinkedIn and the company website. According to the results obtained from the LinkedIn campaign it was observed that the click through rates is 0.39% against the benchmark 0.40%. Similarly, the engagement rate is 0.45% compared to the benchmark rate of 0.49% and finally the cost per click is $13.05 against the standard $14.07. 
	On the other hand, during the website metrics of the campaign results helped to determine the duration of time used by the various sources online to acquire the information through the company website. The highest duration was for referral sources, followed by others, paid search and email for both prior and after the campaign. Further, it was bounce rate which was 58.51% for 6 weeks prior to the campaign and 62.71% for 6 weeks after the campaign. A high bounce rate signifies that the viewers are exiting without triggering another request (Hotjar, 2022). 
	While extraction the figures appropriate ethics were been deployed in the form of appropriate calculations. Further, there was a benchmark set against which the campaign results were being measured.

For Milestone Three, you will complete a draft analysis of the campaign data provided in the Overview section of the Final Project Brief and determine its impact on the departments you identified in...

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