Folder W4 Group Country Selection paper Group Category Semester long teams Group Name Group 3 Instructions Resources:.strategicmanagementinsight.com/tools/pest-pestel-analysis.html”>Pest Analysis...

Folder

W4
Group Country Selection paper

Group
Category

Semester
long teams

Group
Name

Group
3

Instructions

Resources:.strategicmanagementinsight.com/tools/pest-pestel-analysis.html”>Pest Analysis
.12manage.com/methods_porter_five_forces.html”>Five Competitive Forces (Porter)

This is a two –part assignment
In Part I
of this assignment, you will
identify two countries that look like they may have
real opportunity for your client’s entry, based on the individual member
country analyses. You will narrow down to these two countries based only
on the macro-level analyses used in the individual member analyses (industry
level and basic country PESTEL data).
Part II of this assignment
is a more detailed analysis of just these two
countries that will focus on (a) how well each can meet the specific
requirements for your client’s product/service (as identified in your company
profile: what your product/service needs to be successful in the entry country,
including type of labor and other supply requirements) and on (b) the
level of competition in these countries. The purpose is to
recommend the one country that is the better
opportunity for your client’s product/service.
Assignment Part I Analysis: Each team will assess and compare the macro-level data
that was developed for each of the countries recommended by
the individual team members in their week 3 assignment. Create a
comparison table to assist in this team discussion and to ensure that
comparable data are used for all countries
Based on this comparison, the team will
select two countries as the better potential
opportunities and deserving of further analysis. Use a summary table to
present the data, but your analysis should be stated briefly in text.
This table and text can be posted in the Group Locker. The rationale for why these
two countries have been selected will be in the introduction to the Part II
written paper, but the paper will then focus on analyzing just the two
countries.
Assignment
Part II Analysis.The objective
is to decide which of the two countries that were selected for further
analysis is the better opportunity for your client company, based on the
opportunity/risk assessment of the two countries. You must now
focus on the specific product/service of your client company by assessing the
two countries’ opportunities /threats for that product/service.
For each of the
two countries selected for further analysis, the team will conduct an
in-depth analysis to determine:
What are the major Political, Economic,
Social/cultural, Technological, Environmental and Legal factors that will
affect both opportunity and risk? (PESTEL analysis for these two
countries)What is the comparative market size and growth forecast
FOR YOUR COMPANY’S PRODUCT/SERVICE .( Be specific about who is your buyer, then
use something like the number of passenger car registrations to size the
automobile market, other similar kinds of metrics for sizing other
industries)Does it look like one country will have a better market size than
the other and/or better growth potential?What are the key industry factors and trends
that will likely affect the level of competition for this product/service in
each country? (Porter’s industry forces)Who are the key competitors (both multinational
and local) for your company’s product/service in each of the countries and how
competitive is the industry in each country (overall competitiveness: high,
low, medium, with explanation).How well will each country be able to meet the
needs of your company’s product/service (as identified in your company
profile)?
Written Paper: Based upon your research and analysis, write a 10-15
page paper that will summarize your Opportunity and Risk analyses and recommendthe
one country you believe is the better option for your client company.
(a) The introduction to this paper should consist of the
reasons that these two countries were selected as potential entry markets from
all the countries your team members identified (This introduction is the
summary rationale from Part I of this assignment).
(b) Organize the body of the paper around all OPPORTUNITY
factors at industry and country level and company level (strengths/assets); and
RISK factors at industry, and country level (Threats) and company level
(weaknesses).
In selecting the one country for entry, provide
sound and defensible reasons for your decision based upon your Opportunity and
Threat analyses, and supported by appropriate data from your
research. This report should be approximately 10-15pages, double spaced.
One member is to
post the group’s Assignment in your Group Assignment folderby the end of the week, titled “Country Entry
Recommendation”. Be sure to leave enough time for a Turnitin review,
report, and any corrections of citations before posting the final paper. (7% of course grade)
For now: You have
identified a country of entry with this assignment, you are now ready to begin
developing strategy for entering and competing in that specific country. This
begins the real work–strategizing!
Looking ahead:
Next week you will identify specific competitors and develop strategies to
compete against those competitors.