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MKG201_Assessment 3_Presentation_M6 XXXXXXXXXXPage 1 of 6 ASSESSMENT 3 BRIEF Subject Code and Title MKG201 – Business-to-Business Marketing Assessment Presentation of Group Project Individual/Group...

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MKG201_Assessment 3_Presentation_M6 XXXXXXXXXXPage 1 of 6

ASSESSMENT 3 BRIEF
Subject Code
and Title
MKG201 – Business-to-Business Marketing
Assessment Presentation of Group Project
Individual/Group Group
Length 15 – 20 Minutes
Learning
Outcomes
a) Apply the key principles of business-to-business (B2B) marketing.
c ) Discuss the importance of developing strong business relationships
etween the organisation and business clients
d) Demonstrate how the marketing mix is used in B2B marketing
e) Identify appropriate evaluation metrics to support B2B marketing
strategies.
Submission On Campus Student – Weeks XXXXXXXXXXClass Session
Online Student - By 11:55pm AEST/AEDT Sunday of Module 6 (week 12)
Weighting 20%
Total Marks 100 marks
Context:
The outcome of B2B marketing plan project assessment is a marketing plan for a B2B
product or service. In developing a marketing plan for a B2B product or service provider, you
will develop industry relevant skills to –
 Display personal leadership and management qualities that reflect ethical &
sustainable business practices
 Recognise and analyse business operations, challenges, and innovations and identify
and assess business solutions
 Demonstrate an ability to think strategically about an organisation
 Communicate effectively in business contexts and across cultures
 Develop, integrate and evaluate
oad business theoretical and technical knowledge
in the marketing business environment.
 Apply research skills appropriate to the qualification
 Acquire business and personal communication skills whilst working or in a business
environment
MKG201_Assessment 3_Presentation_M6 XXXXXXXXXXPage 2 of 6

 Demonstrate leadership and collaborative skills to perform effectively in a team
within a business context
Instructions:
Following on the Assessment 2 marketing plan, groups will present and ‘pitch’ the marketing
strategy. The presentation is in essence a visual and dynamic summary of the marketing
plan. The aim of the presentation is to persuade your audience of a new and more effective
approach to marketing this product(s).
The focus areas of the presentation/pitch are -
1. Outline the company background and industry
2. Outline the target market of the selected B2B product.
3. Outline the SWOT analysis for this business.
4. Outline the marketing objectives for this product.
5. Discuss the positioning strategy for this product.
6. Present the marketing mix
7. Explain the IMC strategy for this product.
8. Outline how the marketing plan will be evaluated.

Focus on summarizing your marketing plan (assessment 2). You should address the key
elements of the plan and use a supportive medium such as PPT slides, Prezi or a podcast to
add value to the presentation.
The presentation should take a very visual and illustrative approach. It is expected that the
information conveyed will be ve
ally discussed by the group and so written words are to be
kept to a minimum. Written information should be dot points, with tables, diagrams,
images, pictures and video clips making up the bulk of the presentation.
Creativity and ingenuity is encouraged and so you may use any presentation tools that you
find most engaging for dynamic presentation (visio, adobe, power point, prezi, etc). *
Your Learning Facilitator must approve your delivery method/tools in advance. Do not
commence work on your delivery method/tools before you obtain approval.
The presentation should have a logical structure and flow, including key elements such as:
1. An “opener” (engage the audience)
2. Clear objectives
3. A starting overview of the presentation
4. The findings and recommendations
5. A summary
6. The “bottom line” and call to action
The use of visuals to highlight critical messages is recommended. All members of the team
must ve
ally contribute evenly during the presentation.
MKG201_Assessment 3_Presentation_M6 XXXXXXXXXXPage 3 of 6

*Note to online students -
 You are to create a power point, prezi or like presentation and load it to blackboard for the Learning
Facilitator to review. The first slide of the presentation should outline which students are speaking to
which slides.
 As a group you are to record your presentations using Zoom. Instructions will be found under
Assessment 3. The Learning Facilitator will review your power points at the same time they view the
zoom recording. Please announce yourself as you start your presentation and then introduce your
next team member so the Learning Facilitator is clear as to which student is speaking.
 For Online students, if you are unable to present with your group please contact your facilitator for an
alternative option.
 It is your responsibility to ensure that whichever presentation tool you use is easily accessible by your
facilitator and your presentation should be submitted into the blackboard learning system.
 If you have a particularly large file document, you may elect to upload your presentation to free
platform like vimeo or youtube and provide your facilitator with a smaller pdf or power point version.
 Be mindful that you will still need to post the presentation up to an online platform and provide a
permanent link to the full audio-visual presentation with a voice over of every member of the group
to your facilitator.


Face to Face Students:

 You are presenting to the company executive team so please dress professionally and introduce your
team prior to starting. Please be available for questions and answers at the end.
 Both Face to Face and Online Students are to submit the group assessment via the Assessment link in
the main navigation menu in MKG201.
 Face to Face students will be scheduled for in-class presentations between weeks 11 and 12. The
facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in
My Grades.
Information on using PowerPoint to create video presentations is available here:
https:
support.office.com/en-us/article/Add-audio-to-your-PowerPoint-presentation-c3b2a9fd-
2547-41d9-9182-3dfaa58f1316?ui=en-US&rs=en-US&ad=US
*On-campus students will be assigned in-class presentations dates ranging from weeks 11 to 12.
Team Member Evaluation Form
Each team member should fill out the evaluation form individually and confidentially and
submit it using Team Member Evaluation Form Submission Link. The Evaluation Form is
available to download, under Assessment Information.
Be sure to include your name along with those of the other group members and rate
yourself along with the others.
Please rate each group member’s contribution to each category below by providing a score
of either 0,1, 2, 3 and 4 (0 for low, 4 for high). Total your ratings. This total rating will be
used in calculating the Team work attribute mentioned below in the marking ru
ic.
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MKG201_Assessment 3_Presentation_M6 XXXXXXXXXXPage 4 of 6

Also be sure to provide any additional information about the project experience relative to
group members and the assessment itself.
Submission Instructions:
A group submission link will be provided whereby only ONE submission is required for the
group (select one member to submit on behalf of the group). Submit your final report via
the Assessment Items and Submission link in the main navigation menu. The Learning
Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be
viewed in My Grades.
MKG201_Assessment 3_Presentation_M XXXXXXXXXXPage 5 of 6
Learning Ru
ic: Assessment 3 Presentation of Group Project
Assessment
Attributes
Fail (Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%

Effective
Communication

20%

Difficult to understand
for audience, no
logical/clear structure,
poor flow of ideas,
argument lacks
supporting evidence.

Audience cannot follow
the line of reasoning.

Information, arguments
and evidence are
presented in a way that
is not always clear and
logical.

Line of reasoning is often
difficult to follow.

Information, arguments
and evidence are well
presented, mostly clear
flow of ideas and
arguments.

Line of reasoning is easy to
follow.

Information, arguments
and evidence are very
well presented; the
presentation is logical,
clear and well supported
y evidence.

Demonstrates cultural
sensitivity.


Expertly presented; the
presentation is logical,
persuasive, and well
supported by evidence,
demonstrating a clear
flow of ideas and
arguments.

Engages and sustains
audience’s interest in the
topic, demonstrates high
levels of cultural
sensitivity


Presentation
structure: Opener,
objectives, overview,
main body, bottom
line and call to action.
Use of visuals to
highlight critical
messages

40%
Presentation has poor
or illogical structure or
flow

Missing key elements
Answered Same Day May 10, 2020 MKG201

Solution

Sundeep answered on May 11 2020
128 Votes
AMAZON - aUSTRALIA
AMAZON - aUSTRALIA
Student Name:
Course ID:
Assessor Name:
Submission Date:
Introduction
What is Amazon and what is Amazon Australia?
E-Commerce portal
Launched by Jeff Bezos in the year 1994
4th largest cooperation which is publicly traded
Leaders are Apple, Alphabet and Microsoft
Amazon Australia is holding a product base in in Melbourne’s Dandenong South
Amazon is an E-Commerce portal which was launched by its cu
ent CEO, Jeff Bezos in the year 1994. During the past 24 years, Amazon has achieved great heights and diversified into multiple domains. From an online book seller to products of everyday use and from Electronics to AI based tools
A 24,000 sq. Meter centre has been opened by Amazon in Melbourne’s Dandenong South. The flagship fulfilment centre of Amazon is located at Pellicano M2 Industry Park and hence providing easy access to South Gippsland highway, Monash Highway and Eastlink. In the area of Sydney
2
The citizens of Australia can buy everything from Videogames to Electronics, from Clothes till Machines from the Australian Amazon website without paying the exo
itant International Shipping fee
In the area of Sydney, South west a new area has been opened by Amazon with an early thought that it could be transformed into Amazon’s fulfilment centre to improve the distribution capability and network of Amazon.
The head office for the B2B operations would be located in the city of Sydney and would be head by Rocco Braeuniger who is heading the Country’s operations. He was an early director of Amazon Germany.
Amazon Australia is holding a product base which starts with Books, Tools, Toys, Consumer Electronics, Clothing, Beauty products, Consumer electronics, Amazon devices and shoes, Television like Fire TV stick and Kindle E-Reader. The website of Amazon Australia has gone 100% live on December 5th 12am AEST.     
3
Target market
For consideration of the B2B services, the target market are the sellers at the Amazon’s market place
Amazon has a portfolio of 11 marketplaces that sell in over 180 countries, with a base of 310 million active users and a net revenue of USD 135.99 billion alone
Amazon is open to every type of business
Business + Price savings
Leveraging of Amazon’s reputation
Exposure to new customers
Amazon is open to every type of business: For every organisation of whatever size, the account opening is always free and the seller has to pitch in the best solutions for the customers
Business + Price savings: The prices of the products would be on the seller and major quantity discounts would be available
Leveraging of Amazon’s reputation: Amazon has a portfolio of 11 marketplaces that sell in over 180 countries, with a base of 310 million active users and a net revenue of USD 135.99 billion alone
Exposure to new customers: With billions of searches on amazon everyday, the customer is bound to land up on your services and the search for the new customers would be over. Selling on Amazon gives exposure to customers who might not have stumbled upon the sellers website.
4
Selling on the Amazon Australia costs $49.95 per month + 6-15% of completed sales which depends on the product category we sell our products in
Features
Quick selling
Customer Service
Reasonable fees
Shoppers prefe
ed marketplace
Quick selling: When online selling starts, the start is slow but as it develops it would lead to growth and productivity.
Customer Service: The customer is at the core of the services of Amazon and also their mission and vision speaks of the customer centric approach that Amazon follows. (Jackson Ryan, L. (2018). )Amazon has been ranked 1 is customer centricity and rank 1 in customer service since a decade. For the sellers on the Amazon FBA, Amazon takes care of the customer support which includes the shipping notification to cancellation of the order.
Reasonable fees: Selling on the Amazon Australia costs $49.95 per month + 6-15% of completed sales which depends on the product category we sell our products in. Given the
and leverage and the customer base exposure, this cost is recovered in no time. (Ba
y, E. (2018). )The new start-ups and the
ands use this opportunity to try out the market without having to pay for costly rental or consignment fees in the physical stores
Shoppers prefe
ed marketplace: In a survey which was conducted with 1001 shoppers, the most famous marketplaces to buy stuff was Amazon followed by ebay and etsy.
5
In a survey which was conducted with 1001 shoppers, the most famous marketplaces to buy stuff was Amazon followed by ebay and etsy.
6
SWOT
Strengths
High Ba
iers to Entry
Highly experienced owner and operato
Very limited competition of similar level
Gross margins are very high
Online selling of products capability
Website awareness and visibility is high
Start-up risk is limited
The strengths of Amazon are defined below.
Customer centric: The Company’s robust CRM has excellent customer centricity built within it. The...
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