FACEBOOK CATTLE: THE CONTEMPORARY MEANS FOR FARMING DATA XXXXXXXXXXBy: Aliab Eman, Bunje Mohammed, Ajithtyugan Jeyakumar Submitted to Jordan Berard, In partial fulfillment of the requirements of...

FACEBOOK CATTLE:
THE CONTEMPORARY MEANS FOR FARMING DATA
By:AliabEman, Bunje Mohammed, AjithtyuganJeyakuma
Submitted to Jordan Berard,
In partial fulfillment of the requirementsof ENL2019T
Algonquin College Computer Programme
26/03/2021
16
DeclarationofSoleAuthorship
We, A, B and C,confirmthat thiswork submitted for assessment isourown and is expressed inourownwords.Any usesmade withinit of theworksofanyother author,in any form (ideas, equations, figures, texts, tables, programs) are properly acknowledged at the point of use. A list of the references is included.
Digital Signatures:A, B, C
Date:March23,2021
ii
Abstract
Facebook is a platform created for community and seamless interactions. Their mission is to “give people the power to build community and
ing the world closer together [4]”.Behind the scene, they manipulate and use personal information based on
owsing habits from its users to set incertitude on the information that shows on the user device. Facebook succeeds its mission by delivering an intimate relationship between its computer server and the client. Its operating system is legally authorized to retrieve, search and sort through the data of its users through their platform without the consent of the user.  
While we chat and make conversation with our friends, it is within their rights to store that information, and market it. Should our data be a free service, or should it receive compensation? What about cyber threats that attacks these databases? Unfortunately, personal information for its users have always been compromised through continuous cyber-attacks. These attacks can turn out to be another source of income for attackers at the expense of the user’s information.  
Table of Contents
List of Figures and Tables................................................................................................................ 5
Glossary.......................................................................................................................................6
1.0.    Introduction....................................................................................................................7
2.0.    The Purpose of Facebook.............................................................................................8
2.1.    Features of facebook........................................................................................................9.
2.2.    Data Farming by facebook................................................................................................9.
3.0.    Complications of Data Farming..........................................................................................10
3.1.    Privacy Issues.....................................................................................................................11
3.2.    Two factor authentication ……………………………………………………………………………………………11
4.0.    Compromising Data……………………………………………………………………………………………………………12
4.1    Immorality and Illegality…………………………………………………………………………………………………13
4.2 Insufficient Privacy controls…………………………………………………………………………………………..14
    
5.0.    Conclusions.................................................................................................................................15
6.0.    References.................................................................................................................................16
iii
List of Figures
Figure 1:.Timeline of data scandals in Facebook…………….9
Figure 2:.Privacy Issues in Facebook ...........................10
iv
Glossary
Data Farming: The process of exploring large set of data in order to generate income.
User Authentication: A process that allows the users to verify their identity before connecting to the network.
1.0. Introduction
Face book is one of the most popular social media platforms with more than 2 billion active users every week. Face book stores large amount of data of its users. Among the other social media platforms available, face book acquires largest share of marketplace (52%), followed by LinkedIn (21%), Twitter (13%), You tube (4%) and others 10% [5]. Everyday a large amount of data is again added to face book. In every 60 seconds, more than 500,000 comments are posted, more than 136 thousand photos are uploaded, and 290,000 status updates are put on by the users. With such enormous data, face book knows who we look like, who are our friends, our likes, dislikes, and what we are doing. Face book uses this data to invest in its ability to store, collect and analyze the data pattern and determine the user behavior.
The aim of facebook has been to make the world more connected and transparent [5]. People can search for the issues and organizations of their interest and allows the people to draw attention towards their problems. Facebook not only tracks the users data but also stretches the users data across the other websites and apps uploaded in the phone and also to the places we visit.
The topic of this report is Face book Cattle: The contemporary means for data farming. The report analyzes the role of face book in data farming. The structure of this report involves Purpose of Face book, Complications from data farming and compromising personal information.
2.0. The Purpose of Facebook
Facebook holds enormous amount of customer information. The purpose of Facebook is to help the people build communities and let them connect and come closer. Facebook is used for staying connected with friends and family, for identifying what is going on around the world, and to express about what is going on with them. People can connect with others who have shared interests. The companies use facebook for engaging with its customers. Facebook owns instagram and whatsapp so it is likely that FAcebook can extract some of the users data to these two apps as well.
2.1 Features of Facebook
Facebook not only analyzes this data but also uses several other ways (like tracking cookies, tag suggestions, facial recognition, analyzing the likes) to determine the behavior of users. A facebook user while being logged in to facebook, if
owses other sites, Facebook can also track those sites visited by...