Explain how brand communication works in the case of the “Hard to
Explain, Easy to Experience”...

Question

Explain how brand communication works in the case of the “Hard to
Explain, Easy to Experience” campaign. How could you strengthen the target
audience’s participation in the campaign? 5-17. Analyze the campaign in terms
of the Facets Model of Effects. Based on this model, what might be done to
strengthen the campaign’s desired effect?

Tanmoy · Accepted Answer

HARD TO EXPLAIN, EASY TO EXPERIENCE CAMPAIGN
Table of Contents
Solution 1	3
Solution 2	3
Solution 3	3
References	4
Solution 1. Explain how brand communication works in the case of the “Hard to Explain, Easy to Experience” campaign. 
It is brand communication which is classified as the several forms of marketing communication process which consists of messages and various forms of brand experiences which helps in edifying and sustaining a brand perception or image which is comprehensible in nature. For the brand Hard to Explain, Easy to Experience campaign, I like to observe the brand communication is that for experiencing the product and the various brand qualities it is essential to come in close contact with the product. It is the advertisements and public relations section which helps in promoting the TRACE car which uses various displays,

Explain how brand communication works in the case of the “Hard to Explain, Easy to Experience” campaign. How could you strengthen the target audience’s participation in the campaign? 5-17. Analyze the...

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