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Expalain marketing strategies for proctor and gamble for its product line of shampooRecommendations backed by research how they can improve them with journal article references

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Expalain marketing strategies for proctor and gamble for its product line of shampooRecommendations backed by research how they can improve them with journal article references
Answered Same Day Apr 20, 2020

Solution

Soumi answered on Apr 21 2020
140 Votes
Running Head: MARKETING MANAGEMENT    1
MARKETING MANAGEMENT         2
MARKETING MANAGEMENT
MARKETING STRATEGIES FOR PROCTER AND GAMBLE (P&G) AND RECOMMENDING IMPROVEMENTS
Table of Contents
Marketing Strategies for Shampoos by Procter and Gamble (P&G)    3
Recommendations for improving their Market Strategies    3
Bibliography    5
Marketing Strategies for Shampoos by Procter and Gamble (P&G)
    P&G has a wide range of hair care products, such as shampoos, hair coloring agents, conditioners and oils. However, their most famous hair product is their shampoo product line that has popular shampoo
ands such as Pantene and Head & Shoulders, with multiple benefits. The products of a company can be popularized by following the 4Ps of Marketing Mix as their marketing strategy (Jaworski, 2018). The 4Ps marketing mix of P&G are as follows:
Product: The shampoo product line of P&G comprises of some popular shampoo
ands such as Head & Shoulders, Clairol, Rejoice and Pantene (Fo
es, 2017). All these shampoo products are diversified into various types of hair care products; such as; shampoos for dry hair, for oily scalps, dandruff and split ends of hair. Hence, the customers can choose from this wide range of shampoos that could cater to their hair problems and hair care needs, which in turn, helps the company to retain their customers, despite their diverse product choices...
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