Exercise 1
Explain the following topic. Use your own wording. Emphasize short
and precise descriptions.
A) Challenges in product development
) What considerations must be taken into account in putting
together a project group.
c) Time course and costs in product development.
Exercise 2)
Describe the following theme. Use your own wording. Emphasize short
and precise descriptions.
a) A general process for product development.
) Concept development.
c) Possible types of organization that are relevant to projects.
Exercise 3)
In product development, an idea for a new product can be
characterized as an «opportunity». A process for mapping
opportunities in this context often starts with a description of the
innovation assignment itself in the form of a declaration
(«charter»).
a) What crucial significance can such a statement have with regard
to the product development process itself?
) Explain which techniques can be used to identify "opportunities"
in product development.
c) Briefly describe a typical process where the company has
identified 60 "opportunities" for product development and the
purpose is to a
ive at the most suitable opportunity with regard to
a further product development process.
exercise 4)
a) The planning phase in product development can be divided into
five steps. Briefly describe the overall activities in each step and
any connection between them.
B) Product development projects can be classified based on the new
product's relationships to existing product platforms and the
company's existing products. Name and
iefly describe four types of
classifications of product development projects.
c) Explain the concept of market segment.
d) Explain
iefly the special features of planning with regard to
product platform.
e) What considerations must the company emphasize when evaluating
fundamentally new product opportunities.
exercise 5
a) Describe methodology that the company can use to collect raw data
in connection with identification of customer needs.
) Describe issues and recommendations that are relevant when
interpreting customer needs in the form of raw data. The process of
identifying customer needs can be divided into five steps:
Collection of raw data-Interpretation of raw data-Hierarchical
organization of raw data-Relative ranking of customer needs-
Reflections on the process.
c) Briefly explain «Relative ranking of customer needs» and
«Reflections on the process».