EVN301_Assessment 1_Brief_June 2018 Page 1 of 7
ASSESSMENT BRIEF
Subject Code and Title EVN301 Events Policy and Strategy
Assessment Policy Analysis Post
Individual/Group Individual
Length 500 words (+/- 10%)
Learning Outcomes a) Research and discuss the critical strategic role that
events plays within governments, communities and
corporations
) Compare and contrast the linkages between policy,
strategic objectives and strategic processes within
the context of event planning for businesses,
government and communities
Submission By 11:55pm AEST/AEDT Module 3.1 (Sunday of week 5)
Weighting 15%
Total Marks 100 marks
Context:
Events are unique vehicles that provide opportunities for local councils, state and federal
government
anches to actively engage with the community. By initiating, facilitating and
supporting special and community events councils/government can successfully drive social,
environmental, economic and civic strategic objectives.
During the first weeks of this course you will have been exposed to several local council Community
Strategic Plans and Event Policies.
The “Community Strategic Plan” details the overarching objectives of the council for a given period,
elating to all aspects of community life and the deliverables deemed necessary for inhabitants to
thrive. The “Event Policy” is used by Councils to identify opportunities in line with the
Community Strategic Plan, determine support and allocation of resources and ensure that events
in their jurisdiction are conducted in a way that is safe, environmentally and financially
sustainable.
This assessment will lay the foundation for your understanding of the interaction of strategy and
policy in a local council setting. It will assist in your preparation for Assessment 2 and beyond by
asking you to critically evaluate events against local council/government objectives.
EVN301_Assessment 1_Brief_June 2018 Page 2 of 7
Instructions:
Your task is to choose a Council’s (or relevant governing body’s) event policy to analyse in relation to
an event that has taken place or will take place. You will share your findings in a group post and
partake in discussion by commenting on your peer’s analysis.
Step1: Choose an event policy
You can choose an event policy from the list below or alternatively source your own:
Waverley Council Events Policy
National Capital Authority Events Policy
Wa
nambool City Council Events Policy
Liverpool City Council: Event organisers’ information kit & event guidelines
City of Casey Events Policy
Adelaide Hills Council Policy: Festivals and Events
Step 2: Provide an overview of an event that has happened or is in the planning process that
would need to adhere to the chosen policy.
For example:
If you chose the Manly Local Council Event Policy an event that would need to adhere to the
policy would be the Annual Manly Jazz Festival
If you chose the Hunter Valley Council Event Policy an event that would need to adhere to
the policy would be A Day on the Green
If you chose the Canbe
a/ACT Event Policy an event that would need to adhere to the
policy would be the Australian Running Festival
Step 3: Provide examples of parts of the policy that the council officer would have to take into
consideration when evaluating the proposal
Evaluate the positive and negative impacts that the event will
ing to the local community. Do the
positives outweigh the negatives? Could measures be put in place by the Council / event manager to
educe negative impacts?
Step 4: Discuss how the event delivers on a strategic objective of the governing body, either
implicitly or assumed.
You may draw upon examples already discussed throughout the course, for example:
Encouraging tourism
Showcasing local attractions
Promoting local business skills and initiatives
Generating revenue for local business through event leveraging
Promoting local arts and culture
Acknowledging and promoting local heritage and culture
Promoting the contributions of diverse communities
Encouraging community development
http:
www.waverley.nsw.gov.au/__data/assets/pdf_file/0014/15530/Events_Policy_Approved_October_2015.pdf
https:
www.nca.gov.au/sites/g/files/net791/f/NCA%20Events%20on%20National%20Land%20Policy%202017.pdf
https:
www.wa
nambool.vic.gov.au/sites/wa
nambool.vic.gov.au/files/documents/council/policies/Events_Policy.pdf
http:
www.liverpool.nsw.gov.au/trim/documents?RecordNumber= XXXXXXXXXX
file:
C:/Users/Jessica/Downloads/Events-Policy-Final-Version-November-2017.pdf
http:
www.ahc.sa.gov.au/ahc-council/Documents/Strategies%20Policies%20and%20Plans/Governance%20Policies/Festivals%20and%20Events%20Policy% XXXXXXXXXXpdf
EVN301_Assessment 1_Brief_June 2018 Page 3 of 7
Drawing people together, fostering social, economic and service networks
Promoting civic pride
Step 5: Comment on another post
You are to critique and make a constructive comment on at least one other person’s post. This
comment must be thorough and go well beyond simple praise. For example, you can do this by
commenting either with additional examples of positive and negative impacts that the council officer
would need to consider prior to approving or supporting the event; or by identifying a strategic
objective that the event is aligned with.
Word total for the post should be 500 words (-/+10%). Support your answers with evidence and
concepts from your research and perhaps a related experience. Include a reference, link, or citation,
where appropriate.
Referencing:
Cite your sources using co
ect APA 6th ed. style of referencing. In addition to academic references,
you are encouraged to include diagrams, pictures, screen shots, links to websites, YouTube video or
similar, providing they are relevant to the topic and/or illustrative of your example.
Similarly, you can reference from your personal experience either working on events or attending
events. The citation in the text would be of the form (Pers. Exp. 01). In the reference list this would
e:
Pers. Exp. 01
, ,
For example:
Pers. Exp XXXXXXXXXXOct 2017, Sculpture by the Sea, Bondi Beach NSW.
Referencing must be included in-text, with a reference list provided at the end of the post.
Submission Instructions:
Submit your post directly into a new thread on the Discussion Forum: Assessment 1- Policy Analysis
Post, by 11:55pm AEST/AEDT Sunday of Module 3 (week 5). Do not upload a word document. Post
your comment on at least one other classmate’s work by using the Reply button under their post.
Submit your post in an academic style, including both in-text citation and a full reference list using
the APA 6th edition style of referencing. Please see the Academic Skills page on Blackboard for
information on referencing in APA 6th ed.: https:
laureate-
au.blackboard.com/webapps
lackboard/content/listContent.jsp?course_id=_20163_1&content_id
=_2498849_1
As a student you have responsibility with regard to your academic conduct whilst studying. This
conduct is clearly outlined in the Academic Integrity Policy and Procedure document. Please review
this document before submission.
The learning facilitator will provide feedback via the Grade Centre in the Blackboard portal. Feedback
can be viewed in My Grades.
The Learning Ru
ic below is your guide to how you will be marked in this assessment. Please be
sure to check this ru
ic very carefully before your submission.
https:
laureate-au.blackboard.com/webapps
lackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1
https:
laureate-au.blackboard.com/webapps
lackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1
https:
laureate-au.blackboard.com/webapps
lackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1
https:
laureate-au.blackboard.com
cswebdav/pid XXXXXXXXXXdt-content-rid-4650242_1/xid-4650242_1
EVN301_Assessment 1 Brief_June 2018 Page 5 of 7
Learning Ru
ic: EVN301 Assessment 1
Assessment
Attributes
Fail (Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%
Analysis
30 %
Post shows little/no
understanding of the
link between
community strategy
and event policy. It
does not provide
examples of policy and
strategy at work. There
is no evidence of an
attempt to analyse the
event’s impact on the
local community.
Post shows a basic
understanding of the link
etween community
strategy and event
policy. It provides some
examples of policy and
strategy at work. There is
some evidence of an
attempt to analyse the
event’s impact on the
local community.
Post shows a developed
understanding of the link
etween community
strategy and event policy.
It provides clear examples
of policy and strategy at
work, while analysing
sufficiently the event’s
impact on the local
community.
Post shows a highly
developed understanding
of the link between
community strategy and
event policy. It provides
clear examples of policy
and strategy at work,
while analysing critically
and substantially the
event’s impact on the
local community.
Post shows a
sophisticated
understanding of the link
etween community
strategy and event
policy. It provides clear
examples of policy and
strategy at work, while
analysing critically and
exceptionally the event’s
impact on the local
community.
Research, Knowledge
and Understanding
30%
Post does not address
the question.
Post shows little/no
evidence of research or
enquiry.
Confusion of personal
opinion and
information
(substantiated by
evidence) from the
esearch/course
materials.
Post addresses the
question, however
indicates only a cursory
understanding of the
topic and develops the
minimum aspects of the
task.
Post shows some
evidence of research or
enquiry.
Some confusion of
personal opinion and
information
Post addresses and
develops most/all aspects
of the task.
Post shows sufficient
evidence of research or
enquiry.
Post justifies personal
opinion, by utilising
evidence and information
from independent
esearch.
Post fully addresses and
develops all aspects of
the task.
Post shows substantial
evidence of research or
enquiry.
Post discriminates
etween assertion of
personal opinion and
information
(substantiated by robust
evidence) from
Post fully addresses and
develops all aspects of
the task through
comprehensive critical
analysis or synthesis.
Post shows exceptional
evidence of research or
enquiry and indicates
serious contemplation of
sources and extended
eading.
Post systematically and
critically discriminates
EVN301_Assessment 1 Brief_June 2018 Page 6 of 7
(substantiated by
evidence) from the
esearch/course
materials.
independent research
and extended reading.
etween assertion of
personal opinion and
information
substantiated by robust
evidence from
independent research.
Structure and Flow of
Ideas
20%
Post does not present
adequate ideas or
information.
Post lacks logical/clear
structure and flow of