Evaluate Modification and Enhancements [due Day 7]Assignment ContentUse the new product idea...

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Evaluate Modification and Enhancements [due Day 7] Assignment Content Use the new product idea identified in Week 1 and create a 525- to 700-word report. This report should capture the aspects of the...

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Assignment Content

Use the new product idea identified in Week 1 and create a 525- to 700-word report. This report should capture the aspects of the concept generation process and findings of the analytical product attribute technique implemented.

Your report should have the following:
- The name of the new product idea
- Main features of the product
- Current branding strategies planned by your team
- A description of proposed pricing for distribution levels and consumer levels
- The target market, including the demographic and psychological profile
- A brief description of the possible competitors of the new product, including who they are, their marketing strategies, product attributes, promotion and pricing, and distribution network
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vasquez-omar-wk-1-new-product-development-dtjvxbfm-uakqhvzz.docx

Answered 3 days After Jun 03, 2022

Tanmoy · Accepted Answer

New Product Development 		4
NEW PRODUCT DEVELOPMENT
Table of Contents
Introduction	3
Analysis	3
Product Name	3
Main Features	3
Branding Strategies	3
Proposed Pricing	3
Target Market	3
Competitors	3
Conclusion	4
References	5
Introduction
	There is a new portable water purifier called DEWZ which is edifice by Visible Water for getting clean and purified water. The water purifier has Bluetooth option where the users can set time to automatically fill a glass or bottle. Further, through this feature they can check the consumption of water and even request for a service if there is any issue with the purifier through the app (Shankar, 2015). This information is synced back to the servers via Bluetooth which then transfers the information to the app on the mobile phone of the customers. This will help the customer updated on a regular basis (Sindhu, 2018).
Analysis
Product Name
	The name of the water purifier is DEWZ manufactured by Visible Water company. 
Main Features
	The main features of the product are that it has Bluetooth connectivity, the product is also eco-friendly and portable in size. It has attractive and style design with sleek technology. The water purifier comes in varied attractive colors and all its parts can be recyclable. Further,

Evaluate Modification and Enhancements [due Day 7] Assignment Content Use the new product idea identified in Week 1 and create a 525- to 700-word report. This report should capture the aspects of the...

Evaluate Modification and Enhancements [due Day 7]

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