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Each student will identify a company and conduct a research project on the company’s management problem. Some suggested companies are: Telstra, Qantas, Fosters. You may however choose any company from...

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Each student will identify a company and conduct a research project on the company’s management problem.

Some suggested companies are: Telstra, Qantas, Fosters. You may however choose any company from any country.

A business can be thought of as a stream of decisions:

What product should we make

What price should we charge

How should we get the product to market

How should we communicate with potential customers about the product

What regions should we operate in

What partners should we have

What market segments exist and which ones should we target

Who should we employ

How much training should we deliver

Who should we promote

What IT supplier should we use

What advertising agency should we use

Where should the office be located

And many more.

You should not be limited by this list.

Sourcing both secondary and primary data, analysing and then drawing realistic conclusions, it will be presented in a report format and then the key issues and findings are to be presented.

Finally submit a 1000 word report utilising the concepts and models covered in the lectures to analyse, discuss, identify alternatives and make recommendations to improve the performance of the organisation.

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HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION HC1062 Assessment One HC 1062 DECISION-MAKING & PROBLEM-SOLVING Due Friday Tuesday Week 12 1000 words worth 20% Each student will identify a company and conduct a research project on the company’s management problem. Some suggested companies are: Telstra, Qantas, Fosters. You may however choose any company from any country. A business can be thought of as a stream of decisions: What product should we make What price should we charge How should we get the product to market How should we communicate with potential customers about the product What regions should we operate in What partners should we have What market segments exist and which ones should we target Who should we employ How much training should we deliver Who should we promote What IT supplier should we use What advertising agency should we use Where should the office be located And many more. You should not be limited by this list. Sourcing both secondary and primary data, analysing and then drawing realistic conclusions, it will be presented in a report format and then the key issues and findings are to be presented. Finally submit a 1000 word report utilising the concepts and models covered in the lectures to analyse, discuss, identify alternatives and make recommendations to improve the performance of the organisation.

Answered Same Day Dec 25, 2021

Solution

David answered on Dec 25 2021
105 Votes
Management Problem at Qantas
Introduction
This report is mainly aimed at identifying the management problem in respect to Qantas which has been the Australian airline company. A critical analysis with respect to the management problem at Qantas is performed, and this is followed by decision making process which is aimed at resolving the problem faced by the company. Based on the analysis, the report will include a critical assessment of the alternatives that are available in dealing with the problems faced by Qantas and finally recommendations would be made.
Analysis of Managerial Issues at Qantas
An analysis of Qantas indicates that the managerial issue as faced by the airline is mainly with respect to management techniques and approach as adopted by CEO Allan Joyce for the purpose of managing the airline. The airline has been facing with significant level of loss over the past few years, and it is all because of the managerial inefficiency that has been noted especially in respect to Allan Joyce management. The management of the Qantas airline is cu
ently in the private hands but the board has been inefficient which is evident in respect to the rising cost of operations of the company, and falling profitability. The airline is facing a heat from the domestic airline Virgin across Australian markets and the international market is also not that competitive to the organisation in terms of ensuring its efficient management (Satterlee, 2014).
It is not only the problem of cost management to Qantas, but the airline is also facing the problems in terms of its failing strategy. The airline is cu
ently focused towards cutting down the cost of its operations, but this is not likely to solve the problem of failing strategy and declining profitability performance of the company. As for instance, Qantas is faced with the problem of generating paying customers and the repeat business. All this is mainly because of the inefficiency with the management and the board in making strategic decisions that could lead to higher organisational success (Davidson, 2014).
Decisions for Dealing with the Managerial Issues
The managerial issues as noted in respect to the performance of Qantas Airline presently needs to be resolved and in achieving so, there are a range of decisions that need to be undertaken. The major decisions are indicated as...
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