DISNEY INTERNET ASSIGNMENT (35 POINTS)
Due on Canvas: Week # 9: 10/14/2020 at 4:30 pm (Submission on Canvas)
ALL LATE Assignment will receive zero (0) irrespective of reason(s)
ATTENTION!! You are to work on your assignments by yourself this is NOT a group project. Submitting another student assignment or part(s) of, for grade(s) is/are a violation of FGCU student Code of Conduct and therefore, a ZERO (0) for Assignment(s) will be given to ALL Students involved in the ACADEMIC DISHONESTY (see pages 3, 6, 7, and 20 of the syllabus), and violations submitted to FGCU Code of Conduct Office in the Cohen Center.
NOTE: This Written Assignment MUST be TYPED using a MEMO FORMAT to present your answers. Your work will be graded on: purpose and focus; organization and style; content; language mechanics; sources and evidence; and professional appearance.
1. Go to http://www.thewaltdisneycompany.com/ on the left of your screen go to “INVESTOR RELATIONS” and under the drop down box click on “REPORTS”. Under “Disney Annual Reports” select 2019 Annual Report in PDF version. Obtain the consolidated financial statements information (start at page 69 with the index to financial statements & supplemental data and continue to page 90). Using the income statement, balance sheet, statement of cash flows, and statement of stockholders’ equity to answer the following questions using a formal memo format to present your answers. Maximum length of report two (2) pages. Any submission beyond two (2) pages will ONLY be graded up to the two pages’ limit.
2. For three years 2019, 2018, & 2017, list the amounts reported for Revenues, Total Cost and Expenses and Net Income. For each of these amounts comment on the direction of the trend, what the trend might indicate, and whether the trend is considered favorable or unfavorable. Net Income is reported on which two financial statements? Is Net Income the same amount on these two financial statements? (8 points)
3. For the two most recent years (2019 & 2018), identify or calculate the amounts reported for Cash and cash equivalents, Total Assets, Total Liabilities, and Total Stockholders’ Equity. Does the accounting equation hold true? Explain. Are assets primarily financed by debt or by shareholder contributions? Explain.
(8 points)
4. For the three years, 2019, 2018, & 2017, lists the amounts reported Cash provided (used) by Operations, Cash provided (used) by Investing Activities, and Cash provided (used) by Financing Activities. For each year, which activity is primary source of cash? Parentheses indicate what about a dollar amount? On the statement of cash flows, identify the amounts reported for Cash and Cash Equivalents, End of Year for the two most recent years. On what other financial statements are Cash and Cash Equivalents reported? Do these two financial statements report the same amount for Cash and Cash Equivalents? (8 points)
5. Provide the most accurate and supporting evidences from Disney’s 2019 Annual Financial to show that Disney meets its requirements for internal control over financial reporting. (2 points)
6. (a) What are Disney’s two major categories of revenues and how does Disney record its revenues?
Explained. (2 points)
(b) How does Disney amortize intangible assets? Explain (2 points)
Reference (2 points)
Professional Appearance (3 points)
If your work demonstrated excellent business Communication skills (economical, purposeful, persuasive, and reader oriented) and critical thinking you could receive additional eight (8) points beyond the 35 points.
Internet Assignment Disney Using Memo Format
This writing assignment will be done using a memo format shown below.
TO:
FROM:
DATE:
SUBJECT:
NOTE: If this is your first time writing, a memo please see supplemental books provided in the library on reserve listed on page 23 of the syllabus.
First paragraph- first sentence state the purpose for the doing the written assignment and cite the author(s) and year of the article (for example the article “Sustainability marketing: US hotels vs. international hotel chains” written by Lana Brackett and Nathaniel Carr in 2015, you would cite the authors in your report as (Brackett and Carr, 2015) in the first sentence. Last sentence in the first paragraph should be a transitional sentence showing how your summary will proceed.
Body of the report MUST used APA format tables to present financial data request in 2, 3, and 4 above. After each table you should presents, your answers to the other questions asked in 2, 3, And 4 above. While 5 and 6 above should be done in separate paragraphs.
Reference
Provide reference to article using APA guidelines for a journal article (see example below on how to write the reference for a journal article at the end of the summarized report).
Brackett, L., and Carr, N XXXXXXXXXXSustainability marketing: US hotels vs. international hotel
chains. World Journal of Entrepreneurship Management and Sustainability
Development, 11, (1), 32-36.
The Walt Disney Company (2019). Copy and paste the URL for Disney Annual Financial Report
NOTE: Reference(s) MUST be provided in the introduction of the paper and at the end under “Reference” using APA style. Any plagiarized work submitted will result in zero (0) points given for the assignment and student(s) violations submitted to FGCU Code of Conduct Office.
NOTE: Do NOT submit plagiarized work. Any plagiarized work submitted will result in zero (0) points given for the assignment and overall class grade and student(s) violations submitted to FGCU Code of Conduct Office.
Using Formal Memo Format
Sections of a Memo
Standard memos are divided into sections to organize the information and to help achieve the writer's purpose and written using single space.
Heading Sections
The heading component follows this general format:
TO: (readers' names and job titles)
Make sure you address the reader by his or her correct name and job title.
FROM: (your name and job title)
CC: (if necessary)
The letters CC in emails, memos, and other documents stands for Carbon Copy. This was a convention used before computers came along, when letters were typed on a typewriter and to make an original copy of the letter, a person would put a sheet of carbon paper between two the sheets of paper and then type the document. The letters CC indicated to the receiver of the original document that a copy was made, and were usually followed by the name of the person who received the copy, eg. - cc: S. Lee.
DATE: (complete and current date)
SUBJECT: (what the memo is about, highlighted in some way)
Be specific and concise in your subject line. For example, "Marriot Report" as a subject line could mean anything from a a daily report, quarterly report or annual report. Instead state precisely like, “Summarized Information Obtained from the Marriott Corporation First Quarter Financial Report for 2020."
Introduction Section
The purpose of a memo is usually found in the opening paragraph and includes: the purpose of the memo, the context and problem, and the specific assignment or task. Before indulging the reader with details and the context, give the reader a brief overview of what the memo will be about. Choosing how specific your introduction will be depends on your memo plan style. The more direct the memo plan, the more explicit the introduction should be. Including the purpose of the memo will help clarify the reason the audience should read this document. The introduction should be brief: approximately the length of a short paragraph.
Context Section
The context is the event, circumstance, or background of the problem you are solving. You may use a paragraph or a few sentences to establish the background and state the problem. Oftentimes it is sufficient to use the opening of a sentence to completely explain the context, such as,
"Net profit for the first quarter was..."
Include only what your reader needs, but be sure it is clear.
Task Section
One essential portion of a memo is the task statement where you should describe what you are doing to help solve the problem. If the action was requested, your task may be indicated by a sentence opening like,
"You asked for the first quarter report...."
If you want to explain your intentions, you might say,
"The decrease or increases in net income are the results of ...."
Include only as much information as is needed by the decision-makers in the context, but be convincing that a real problem exists. Do not ramble on with insignificant details. If you are having trouble putting the task into words, consider whether you have clarified the situation. You may need to do more planning before you're ready to write your memo. Make sure your purpose-statement forecast divides your subject into the most important topics that the decision-maker needs.
Summary Section
If your memo is longer than a page, you may want to include a separate summary section. However, this section is not necessary for short memos and should not take up a significant amount of space. This segment provides a brief statement of the key recommendations you have reached. These will help your reader understand the key points of the memo immediately. This segment may also include references to methods and sources you have used in your research.
Discussion Sections
The discussion sections are the longest portions of the memo, and are the parts in which you include all the details that support your ideas. Begin with the information that is most important. This may mean that you will start with key findings or recommendations. Start with your most general information and move to your specific or supporting facts. (Be sure to use the same format when including details: strongest to weakest.) The discussion segments include the supporting ideas, facts, and research that back up your argument in the memo. Include strong points and evidence to persuade the reader to follow your recommended actions. If this section is inadequate, the memo will not be as effective as it could be.
Closing Section or Complimentary closing Paragraph
After the reader has absorbed all of your information, you want to close with a courteous ending that states what action you want your reader to take. Make sure you consider how the reader will benefit from the desired actions and how you can make those actions easier. For example, you might say,
"I would be delighted to discuss with you any further clarification needed at a time that is convenient to both of us.” The second sentence should state contact information where you can be reach. You are inviting the reader to contact you if clarification(s) are needed.
Necessary Attachments
Make sure you document your findings or provide detailed information whenever necessary. You can do this by attaching lists, graphs, tables, etc. at the end of your memo. Be sure to refer to your attachments in your memo and add a notation about what is attached below your closing, like this:
Attached: The Auditor’s Quarterly Interim Audit for results, January- March 2020
Complimentary closing (eg. Sincerely (formal); Sincerely yours (formal;, Thank you (formal); Best
wishes (informal); Kindest regards (informal); and Regards (informal)
Signature above name
Name typed immediately below signature
NOTE
Additional instructions are provided on Canvas in Module, Week # 9 on how to organized your answers using the memo format with the APA Tables,
Reminder Before Submission in the Drop Box on Canvas
Please see page 20 of the syllabus, and FGCU Academic Integrity Guidelines on Canvas Module Week # 1.
Any violation(s) FGCU Academic Integrity Guidelines will result in zero (0) points given for the assignment and student(s) violation(s) submitted to FGCU Code of Conduct Office.