Discussion: Write a Blog Post, share and discussWrite a blog post on the topic of: using personas in...

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Discussion: Write a Blog Post, share and discuss
Write a blog post on the topic of: using personas in email marketing.Create your own headline this week (this means you get to choose your own topic within personas and email marketing).Cite examples from this week’s assigned readings/videos. In addition, find and cite at least two credible sources of your own, dated within the last 12 months, that support your position (e.g., article, podcast, another blog).Your blog post should be between XXXXXXXXXXwords in length and include a headline, and an image. The audience for your blog post is "professional marketers."

Tanmoy · Accepted Answer

Using Personas in Email Marketing		4
USING PERSONAS IN EMAIL MARKETING
Table of Contents
Introduction	3
Analysis	3
Conclusion	5
References	7
Introduction
	Persona development is a process for understanding the actual customers of the organization and helps in formulating a marketing strategy which aligns with diverse groups. Generally, the personas are structure out of the characteristics, the details based on the facts which consists of the hard data, research and feedback from the customers. Through personas, we are able to reach the right customers the email marketing strategy wants to reach. Thus, personas help in providing information of every aspect of the strategy which consists of designing the email, newsletters, copywriting process, choice of content, develop the track and list the segmentation process. 
Analysis
	In this digital world the customers have become tech-savvy and expects customized experiences while purchasing products and services from the companies. Further, personalization as a part of the digital marketing strategy necessitates huge customer data, automation in marketing processes along with content which is of huge importance. Around 56% of the potential customers unsubscribes the emails as the content is of no relevance to them. Further, good news is that when the subscribers’ experiences correctly help the company to drive its revenue 18x times than the broadcasted emails (Gregory, 2019). Hence, it is tailored email marketing which has become an influential tool for the digital marketers. It is simply by putting the shoes of the customers the companies are able to determine the objectives, challenges and the persona roles which are vital for the persona development process (Laura, 2021). 
	Therefore, the consumer persona is a portrayal of identifying the best and the worst customers by a company. Hence, it helps the company to create a customized along with personalized email marketing campaign which in turn enables to translate the subscribers to regular customers.

Discussion: Write a Blog Post, share and discuss Write a blog post on the topic of: using personas in email marketing.Create your own headline this week (this means you get to choose your own topic...

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