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Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: XXXXXXXXXX CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000...

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Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG417 Apply marketing communication across a convergent industry Version 2.0
Approved date: 20 June 2020 Review Date: 20 June 2022
Approved by CEO Page 1 of 25
Student Assessment Tasks
BSBMKG417 Apply marketing communication across a
convergent industry

Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG417 Apply marketing communication across a convergent industry Version 2.0
Approved date: 20 June 2020 Review Date: 20 June 2022
Approved by CEO Page 2 of 25
Table of Contents
Table of Contents 2
Assessment Information 3
Assessment Instructions 5
Student Assessment Agreement 7
Assessment Task 1 Cover Sheet 8
Assessment Task 1: Written Questions 9
Assessment Task 1 Instructions 11
Assessment Task 1 Checklist 13
Assessment Task 2 Cover Sheet 14
Assessment Task 2: Marketing communications research 15
Assessment Task 2 Instructions 16
Assessment Task 2 Checklist 19
Assessment Task 3 Cover Sheet 20
Assessment Task 3: Marketing communications tools 21
Assessment Task 3 Instructions 22
Assessment Task 3 Checklist 25
Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG417 Apply marketing communication across a convergent industry Version 2.0
Approved date: 20 June 2020 Review Date: 20 June 2022
Approved by CEO Page 3 of 25
Assessment Information
The assessment tasks for BSBMKG417 Apply marketing communication across a convergent industry
are included in this Student Assessment Tasks booklet and outlined in the assessment plan below.
To be assessed as competent for this unit, the student must complete all of the assessment tasks
satisfactorily.
Assessment Plan
Assessment Task Overview
1. Written questions Students must co
ectly answer all questions.
2. Marketing communication research Students must conduct research and develop a marketing
communication
iefing report and marketing
communication action plan, as well as legislation,
egulations and policies that may impact on marketing.
3. Marketing communication tools
development
Students must develop marketing communication tools for
use in promoting Plastic Free July, as well as identify
expert and networks.
Assessment Preparation
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for
clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment
Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.
Assessment appeals
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s
assessment appeals process.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG417 Apply marketing communication across a convergent industry Version 2.0
Approved date: 20 June 2020 Review Date: 20 June 2022
Approved by CEO Page 4 of 25
Naming electronic documents
Students are directed to name documents logically.
Each should include:
 Course identification code
 Assessment Task number
 Document title (if appropriate)
 Student name
 Date it was created
For example, FNSBKG404 AT3 Trial Balance Joan Smith 20/04/17
All documents should be filed in a folder named after the unit code, and sub-folders named after the
assessment tasks.
Additional Resources
The following resources will be given to you before you begin Assessment Task 2.
 Action Plan Template
 Briefing Report Template
 Legislation Report Template
Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG417 Apply marketing communication across a convergent industry Version 2.0
Approved date: 20 June 2020 Review Date: 20 June 2022
Approved by CEO Page 5 of 25
Assessment Instructions
Each assessment task in this booklet consists of the following:
Assessment Task Cover Sheet
This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit
the file.
The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will
e satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your
assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your
assessor will also discuss this ve
ally with you and provide advice on re-assessment opportunities as per
your RTO’s re-assessment policy.
Depending on the task, this may include
 resubmitting inco
ect answers to questions (such as short answer questions and case studies)
 resubmitting part or all of a project, depending on how the e
or impacts on the total outcome of the
task
 redoing a role play after being provided with appropriate feedback about your performance
 being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily
completed the first time, after being provided with appropriate feedback.
Assessment Task Information
This gives you:
 a summary of the assessment task
 information on the resources to be used
 submission requirements
 re-submission opportunities if required
Assessment Task Instructions
These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment
task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the unit identification
number, the task number, your name and the date.
Checklist
Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG417 Apply marketing communication across a convergent industry Version 2.0
Approved date: 20 June 2020 Review Date: 20 June 2022
Approved by CEO Page 6 of 25
This will be used by your assessor to mark your assessment. Read through this as part of your preparation
efore beginning the assessment task. It will give you a good idea of what your assessor will be looking for
when marking your responses.
Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG417 Apply marketing communication across a convergent industry Version 2.0
Approved date: 20 June 2020 Review Date: 20 June 2022
Approved by CEO Page 7 of 25
Student Assessment Agreement
Make sure you read through the assessments in this booklet before you fill out and sign the agreement
elow.
If there is anything that you are unsure of, consult your assessor prior to signing this agreement.
Have you read the assessment requirements for this unit?  Yes  No
Do you understand the requirements of the assessments for this unit?  Yes  No
Do you agree to the way in which you are being assessed?  Yes  No
Do you have any specific needs that should be considered?  Yes  No
If so, explain these in the space below.
Do you understand your rights to re-assessment?  Yes  No
Do you understand your right to appeal the decisions made in an assessment?  Yes  No
Student name
Student number
Student signature
Date
Assessor name
Assessor signature
Date
Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG417 Apply marketing communication across a convergent industry Version 2.0
Approved date: 20 June 2020 Review Date: 20 June 2022
Approved by CEO Page 8 of 25
Assessment Task 1 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
 I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
 I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against
me according to the process explained to me.
 I have co
ectly referenced all resources and reference texts throughout these assessment tasks.
Student name

Student ID number

Student signature

Date
Assessor declaration
 I hereby certify that this student has been assessed by me and that the assessment
Answered Same Day Jul 30, 2021 BSBMKG417 Training.Gov.Au

Solution

Nishtha answered on Aug 06 2021
117 Votes
Running Head: MARKETING MANAGEMENT                        1
MARKETING MANAGEMENT         3
MARKETING MANAGEMENT
BSBMKG417 APPLY MARKETING COMMUNICATION ACROSS A CONVERGENT INDUSTRY
Table of Contents
Assessment Task 1    4
1.    4
2.    4
3.    5
4.    5
5.    5
6.    5
7.    6
8.    6
9.    6
10.    6
11.    6
12.    6
13.    7
14.    7
15.    7
16.    7
Assessment Task 2    8
1. Marketing Communication Tools    8
2. Marketing Communication Report    9
3. Action Plan    10
4. Report on Legislation    11
5. E-mail    12
Assessment Task 3    14
1. Marketing Communication Tool    14
2. Email    14
3. Meeting with the Manager    16
4. Marketing Communication Experts    16
5. Email to a Marketing Communication Expert    17
6. Network Review Report    18
7. Email to the Manager    18
References    19
Assessment Task 1
1.
Five common methods of market communication are—
i. Advertisement
It is costly affair for the organisation as it reaches the message to vast and huge crowd. They are usually television ads and selected magazines ads.
ii. Digital Marketing
It is one of the most effective ways of marketing communication. The information on the company’s website reflects the same design, facts and offers that posted on other social media and digital platforms such as YouTube, Facebook and Instagram.
iii. Direct Marketing
Product or services directly sent to the consumer, reinforcing the messages from the ads.
iv. Public Relation
An announcement of the press release that is related to the campaign’s objective and target segments is known as public relation.
v. Sales Promotion
It includes special offers, display, offers that helps in generating revenue as well as serves as a great marketing communication tool.
2.
There are usually four stages of the product life cycle and choice of the co
ect communication strategy plays important role in it. If there is co
ect communication strategy the profit margins would have increase in introductory phrase, reaches to its peak level, end at its growth phase and then there would be decline.
3.
There is a lot difference between business to business and business to consumer selling, B2C likely to buy the product whereas, B2B takes some time. The selling objective of the B2C is to improve the lives of the customer whereas in B2B, it is to achieve the company’s objective. The targeted consumer is huge in B2C as compared to B2B, so there is different communication strategy as per the needs.
4.
As explained by Kwon (2017), mass media advertisement strategy has a great probability to increase the
and awareness. It is traditional yet effective strategy. Especially in those cases where a product is, a consumer product or targeted market is huge. It usually consists of television ads. Every organisation wants to spread awareness about its product in masses in a least expensive way. It creates great and long lasting impression on viewer’s mind.
5.
In traditional marketing communication, there is no direct interaction between buyers and sellers; there are many mediators. Whereas, in the digital consumer can directly interact with seller and solve his or her queries. Digital marketing targets wide customer range than traditional one.
6.
Traditional marketing ways does not include direct interaction with the customers, whereas in the digital marketing communication, there is high level of engagement and interaction. As stated by Falat and Holubcík (2017), traditional marketing communication usually targets local customer; digital ensures wide range and customised marketing campaign. Last, when it comes to return on investments, digital marketing communication is much cheaper than digital one.
7.
Consumers usually prefe
ed direct selling option because it is convenient and there are wide range of services such as personal demonstration and explanation of the product, generous satisfaction guarantees and home delivery services. It enhances and built customer relationship and provide customer with compelling content that can be shared with other potential customer.
8.
The advertisement spaces are paid and public relation results earned via providing media with the information in the form of press release.
9.
It helps the marketing team to empower the right customers with right channel at the right time with the right message. It helps to drive long-term value from the customers and retain it. This marketing approach also helps in understanding the needs and requirements of the customers.
10.
Today’s customer is an informed customer and it is because of the power of internet. They can access to each information about the organisation and its product and services. Internet helps to shift from the power of marketers to the power of consumers.
11.
Advantage includes it helps organisation to targets the co
ect audience, helps to understand the customer and their needs and creation of the
and. While disadvantage includes it is costly affair.
12.
Advantages are—
· Easy access
· Personalisation
Disadvantages are—
· Cost
· Chances of fraud
13.
The pay per click is the traffic coming from the SEO is free. Pay per click is not free.
14.
The IMC helps to achieve better synergies and better marketing result in low cost with the help of communication synergies.
15.
As in the present days, every customer is using online platform, it usually creates a two-way communication and allows driving quality traffic as well as helps in personalisation.
16.
It is important as every consumer wants to know his value behind giving the permission. It also sometimes saves time and money of both marketer and consumer.
Assessment Task 2
1. Marketing Communication Tools
Communication is an integral part of the any marketing team. There are many marketing communication tools, which could be consider Broad Shire Council, using the Plastic Free July web site as main resource. Primarily, there are traditional ways of marketing communication such as, door-to-door flyers, television, radio and newspaper. Now, thanks to the technology and social media that has opened endless opportunities that could be consider and even an effective way of communication. Following is six marketing communication tool for Broad Shire Council.
· First marketing communication tool is mobile marketing, as mentioned by Genchev and Todorova (2017), it means communication with the customer on mobile by sending them text and important messages. It is one of the cheapest and traditional ways of communication.
·...
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