Develop a Product Protocol [due Day 7]Assignment ContentThis week you develop a product protocol for...

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Develop a Product Protocol [due Day 7]Assignment ContentThis week you develop a product protocol for the product identified in Week 1.In designing a product protocol for the new product launch, collaboration between the marketing and research and development teams is necessary. To facilitate the tasks among the team, you need to document the objectives, processes, and requirements clearly.Develop a product protocol in 700 to 875 words with sections that detail the following:Target marketProduct positioningProduct attributes (benefits)Competitive comparisonAugmentation dimensionsTimingMarketing requirementsFinancial requirementsProduction requirementsRegulatory requirementsCorporate strategy requirementsPotholesAnalyze with examples how the Voice of the Customer (VOC) can be used and misused during this process.Submit your assignment.

Deblina · Accepted Answer

Product Protocol: DEWZ by Visible Water		                                                                2
PRODUCT PROTOCOL: DEWZ BY VISIBLE WATER
Table of Contents
Target Market	3
Product Positioning	3
Product Attributes	3
Competitive Comparison	4
Augmenting Dimension	4
Timing	5
Marketing Requirements	5
Financial Requirements	5
Production Requirements	5
Regulatory Requirements	5
Corporate Strategy Requirements	6
Voice of Customer	6
References	7
Target Market 
The target market for DEWZ includes households with infants, young children and elderly members who have compromised immune systems. Households with pregnant women, athletes, and people who dehydrate a lot need a better version of a water purifier that must not compromise the quality of water that they consume. The target market also includes the people who live in the areas with hard water and who live in the areas with high levels of fluoride in the water. People who generally leaves in areas with poor quality water want the product to improve the water quality and improve the taste of the water. 
Product Positioning
The positioning statement of the product addresses the ability to regenerate the capability of providing the product quickly and easily to every customer in the market where the highest water purity is needed. The users that mostly undergo blood analysis, haemodialysis units, and medical laboratories for instance are highly sensitive to water contamination risk (Venkatesha et al., 2020). Hence, the significant positioning statement is proper concentration on the DI exchange business to provide a higher level of service and more quickly.
Product Attributes
The product attributes are viable and ensure that the quality of water generated by the water purifier is of good quality.

Develop a Product Protocol [due Day 7] Assignment Content This week you develop a product protocol for the product identified in Week 1. In designing a product protocol for the new product launch,...

Develop a Product Protocol [due Day 7]

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