apella University
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Assessment 2 Instructions: Bra
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Develop a
and presentation of 8 12 slides fo
a new pet food product (
your employer or future employer), using the spe
aker's notes sections of each slide to expand your talking
points.
Introduction
Branding is a means of differentiating a product from its competitors. Branding is an important aspect of
marketing because it provides a distinctive
identity to a product or family of products that sets it apart from
s the concept of
ands and d
structure. By the end of the assessment, you may look at
anding
an you do right now!
competitors. This assessment introduce
Position their products within the
and
iscusses the various ways marketers
and products a bit differently th
Introduction
Completion of this portfolio work project will hel
presentation.
Scenario
[3
The Vice President of Marketing at MSH Brands (
impressed with your marketing plan submitted
or at your employer or future employer company) was
n
and presentation based on this work.
Assessment 1. They have now asked you to develop a
N77 â„¢s 1
or new product or line extension at
sity
dISerooma.capella.edu/webapps
lackboar d/c
X [@ Assessment? Instructions
Brant x “+
ontent/listContent ISprcourse id
Your Role
You are a Brand Manager at MSH Brands (o
at your employer or future e
asked to develop
mployer company). You are being
a
and presentation for 3 hew pet food product (or new product or line extension at you
employer or future employer.)
Requirements
You are to develop a
and present
g elements based on
on your work submitted in Assessment 1. Develop a PowerPoint p
the work, using the spe
aker's notes sections of each slide to ex
Présentation includes:
ation including the followin
your research, building
esentation of 8-12 slides that synthesize
pand your talking points, Be sure you
* What is the
and name for the product? What role d
* Who is the target market?
oes the new product play in the
and portfolio?
What will be the new Product's objectives (
Create g
Usage among cu
ent USers, support trade
What will be the new product position? Ho
What will be the new product com
eater customer loyalty, increase trials, expand
elations)?
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