| ng plan based on research promotion, pricing, distribution; adve
etion of this portfolio work project will help you understand the key components of a marketing p
e President of Marketing at MSH Brands (or at your employer or future employer company) has
ou to participate as a member of a ki en team for the pet food group (or fort |
; rand Manager at MSH Brands. You are being asked to develop a marketing plan for a a new
or new product or lindvextension at your employer or future employer.) |
2 to develop a marketing plan including the following elements based on your research promotion,
ig, distribution, advertising, and product mix. Include the following in your marketing plan:
usiness context. Describe the new product to be featured. What are the features and benefits? What 5 :
the company reason for
inging this to market? What are the corporate objectives for it?
ation analysis. How will this new product complement the existing product portfolio or product
? Who is the target market? Who are the competitors?
iy Strategy. What is the overall Sali fy strateny to Sppor the achievement of the
eness. How will you measure the effectiveness of this marketing plan?
ty ves? What | is the pricing i to support the achievement of the corporate bs
is s the distribution strategy to support the achievement of the corporate objectives? What is
advertising strategy to support the achievement of the corporate objectives?
Effectiveness. How will you measure the effectiveness of this marketing plan?
feuding er paragraphs.
addition, include the following in your marketing plan:
Title page.
References page. Use at least three scholarly resources.
APA-formatted references.
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