Creating a Plan Provide a brief overview of the product for which you are going to write your...

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Creating a Plan    Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with? What additional information would be needed to make the most informed strategic decisions for the future implementation of your plan? Guided Response: Provide suggestions to at least one of your classmates on how they may be able to address some of the elements they are struggling with in their plan. In particular, try to focus your feedback on any classmates that are introducing a product in the same, or similar, industry as your own.

Soumi · Accepted Answer

Running Head: CREATING A PLAN		1
CREATING A PLAN 		2
MARKETING MANAGEMENT
CREATING A PLAN
Table of Contents
Brief Overview of the Product for Marketing Plan	3
Justifications for choosing it	3
Difficult Elements of the Plan	3
Additional Information needed for Most Informed Strategic Decisions for Implementing the Plan in Future	4
Guided Response to Classmate with Similar Product for Planning	4
References	5
Brief Overview of the Product for Marketing Plan
The chosen product is the light weighted 250cc engine bikes by Harley-Davidson that can only not make bike-riding easy, but also facilitate it for a broader group of customers. Harley-Davidson has been known for its heavy weighted bikes with unique features, advanced technology, high performance and premium pricing (Harley-Davidson, 2018). Hence, despite being an extremely popular brand of motorbikes, worldwide,

Creating a Plan Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with? What...

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