Week x | Topic x
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MBA404 T1 2022
Assessment 2: Product/Service Survey Sample
COPYRIGHT
COMMONWEALTH OF AUSTRALIA
Copyright Regulations 1969
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Do not remove this notice.
For use only by the students of Kaplan Business School enrolled in the
subject: MBA404 Consumer Behaviour and Marketing Psychology.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may
e subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of
Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Q1. ‘Before purchasing this product/service, I … ’
Answer % Count
screened out most stimuli (i.e., Any unit of input affecting one or more of the five
senses - sight, smell, taste, touch or hearing)
13.33% 2
paid attention to only one specific stimulus 40.00% 6
interpreted information in ways that are biased by your previously held beliefs. 46.67% 7
Skipped 0.00% 0
Total 100% 15
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may
e subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of
Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Q2. In purchasing this product/service, how important was it for you to ensure
that you maintain the same opinion towards this product/service as others?
Answer % Count
Not important 33.33% 5
Slightly important 13.33% 2
Moderately important 13.33% 2
Important 33.33% 5
Very important 6.67% 1
Skipped 0.00% 0
Total 100% 15
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may
e subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of
Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Q3. ‘I chose to buy this product/service over any other because I expected this
choice to have more positive consequences.’
Answer % Count
Strongly Agree 20.00% 3
Somewhat Agree 53.33% 8
Neither agree nor disagree 13.33% 2
Somewhat Disagree 6.67% 1
Strongly Disagree 6.67% 1
Skipped 0.00% 0
Total 100% 15
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may
e subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of
Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Q4. Which of the following options best describes why you bought this
product/service?
Answer % Count
This product/service is a basic necessity for me. 26.67% 4
This product/service
ings me closer to my family, friends, colleagues, or peers. 13.33% 2
This product/service makes my every day-to-day life easier. 26.67% 4
This product/service gives me cognitive or sensory stimulation. 26.67% 4
Skipped 6.67% 1
Total 100% 15
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may
e subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of
Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Q5. In buying this product/service, I belong …
Answer % Count
to a group of which I am part of. 60.00% 9
to a group of which I wish to be considered as a member. 33.33% 5
to a group with which I do not wish to be associated or which I may wish to leave. 6.67% 1
Skipped 0.00% 0
Total 100% 15
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may
e subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of
Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Q6. ‘I would stop buying this product/service if … ’
Answer % Count
I did not like the cele
ity or influencer who was paid to endorse the
product/service.
6.67% 1
the product/service was involved in a health scare. 33.33% 5
the parent
and was found guilty of illegal or unethical activities (i.e., tax evasion,
child labour, and so on.)
33.33% 5
Nothing would stop me from buying this product/service as I am a ‘die-hard fan’. 20.00% 3
Skipped 6.67% 1
Total 100% 15
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may
e subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of
Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Q7. Who had the most significant influence on you buying this product/service?
Answer % Count
Family 13.33% 2
Friends 33.33% 5
Colleagues 0.00% 0
Community leader 0.00% 0
An expert 13.33% 2
Other 40.00% 6
Skipped 0.00% 0
Total 100% 15
You selected 'other'. Please tell us more.
Myself
previous users of this product/service
No one
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may
e subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of
Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Q8. Within your family, what role do you typically play in deciding to buy such
products/services?
Answer % Count
Influencer 20.00% 3
Gatekeeper 6.67% 1
Decider 13.33% 2
Buyer 13.33% 2
Preparer 0.00% 0
User 33.33% 5
Maintainer 6.67% 1
Disposer 0.00% 0
Skipped 6.67% 1
Total 100% 15
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may
e subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of
Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Q9. To which extent do you agree or disagree with the following statement: ‘In
uying this product/service, I belong to a certain social rank within my immediate
circle of peers.’
Answer % Count
Strongly disagree 0.00% 0
Disagree 13.33% 2
Neither agree nor disagree 26.67% 4
Agree 40.00% 6
Strongly agree 13.33% 2
Skipped 6.67% 1
Total 100% 15
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business