Complete the “Think About It” activity in Section 1.2 of the text: Select a consumer product of...

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Complete the “Think About It” activity in Section 1.2 of the text:
Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.

How do the elements of the marketing mix align with the four strategy categories in the left-hand column?
Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?
Do you see room for improvement? How would this assessment be different for other types of customers?

Sarabjeet · Accepted Answer

Marketing Mix
Marketing Mix
Student Name
University Name
Unit Name
Unit Code
Contents
Marketing Mix	3
Matrix model of marketing management	3
Solution-1	4
Solution-2	4
Solution-3	4
References	5
Marketing Mix
The product I selectwas Samsung Galaxy. A product may be bought at Sam's Club,Walmart, Amazon.comandTarget. I bought it to as the means to curve the price of purchasing soda whenever I went to buy my family.
Matrix model of marketing management
	
	Product
	Price
	Place
	Promotion
	Generic Marketing Strategy
	Raise awareness of the need for faster, thinner and waterproof smartphones
	Customers will be ready to pay a high price for smartphones that have all they want
	Can be ordered through a retail store or online; make is easily accepted by customers
	In store advertisementsposters etc.
	Marketing Segmentation
	Focus on the technology-savvy buyers,

Complete the “Think About It” activity in Section 1.2 of the text: Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as...

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