Please, prepare the below assignment. (around 250 words).Complete Exercise 8A below steps 1 and 2....

Question

Please, prepare the below assignment. (around 250 words).
Complete Exercise 8A below steps 1 and 2. Create a product positioning map only for the "Hershey’s company. Using information from the case, the PPM, and your research, write a
ief na
ative to state your strategic recommendations for Hersey relative to the competitors in this segment of Hershey's business.
Please, include at least one citation. (250 words)
Learning Exercise - Instructions

discussion-7-assignment-mlq3u43m.docx

Sudipta · Accepted Answer

2
Table of Contents
Product positioning map	2
Strategic recommendation to Hershey	2
Reference	4
Product positioning map 
	Butterfinger
Hershey’s Kiss
Baby Ruth
Twix
Almond Joy
Krackel
Mr. Goodbar
Crunch
Kit Kat
M&M’s
Milky Way
Snickers
3 Musketeers
Low
Low
High
High
NUTRITION
C
A
L
O
R
I
E
S
Figure 1: Product position map for Hershey
Strategic recommendation to Hershey
In the above PPM it can be determined that X-axis is showing nutrition and Y-axis is showing calories of each candies.

Please, prepare the below assignment. (around 250 words). Complete Exercise 8A below steps 1 and 2. Create a product positioning map only for the "Hershey’s company. Using information from the case,...

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