Company A is an American firm, which produces engine for trucks. There is a huge growth potential...

Question

Company A is an American firm, which produces engine for trucks. There is a huge growth potential exist for the American firm to enter the Japanese market.  Analyze the major cross-cultural challenges that this American company will face in the Japanese market.        Task:    1-Identify major cross-cultural issues that may impact the American company's marketing approach in this situation.  2-Provide a precise description of how the identified issues may impact the approach American company takes.  3-Provide a well-supported explanation of how cross-cultural communication affects marketing strategies in Japan ? Provides (between 5 and 7 examples) to support the explanation.  4-Provide a credible and well-supported evaluation of the impact of cross-cultural ethical differences in marketing strategies between the United States and the Japan.
	
Document Preview: Given:Company A is an American firm, which produces engine for trucks. There is a huge growth potential exist for the American firm to enter the Japanese market. Analyze the major cross-cultural challenges that this American company will face in the Japanese market.Task:1-Identify major cross-cultural issues that may impact the American company's  marketing approach in this situation.2-Provide a precise description of how the identified issues may impact the approach American company takes.3-Provide a well-supported explanation of how cross-cultural communication affects marketing strategies in Japan ?  Provides  (between 5 and 7 examples) to support the explanation.4-Provide a credible and well-supported evaluation of the impact of cross-cultural ethical differences in marketing strategies between the United States and the Japan.

Robert · Accepted Answer

Introduction: 
With a strong focus on the international business, a proper understanding about different 
cultures is very crucial as it helps in facilitating proper communication and business between the 
two nations. In this report we will bring into focus the cultural difference between America and 
Japan. 
Japan: 
Japan is considered to be one of the most difficult country to enter for international 
business. Japan is a country that has been marked as a constitutional monarchy having a 
bicameral parliament. Few political parties that govern in Japan are Democratic Party of Japan, 
Social Democratic Party, People’s new party, Liberal Democratic party, Japanese communist 
party. The legal system of Japan is very strong. The companies operating in Japan has to work 
ethically and legally. 
Cross cultural issues with Japan and America: 
When Americans negotiate with the Japanese they encounter different issues because of 
the difference in the culture. Because of vast variation in the culture of America and Japan, the 
Americans feels uncomfortable, irritated, lost and puzzled with the different customs of 
Japanese. Thus it is important to understand different cultural perspectives of the two nations as 
this will help in facilitating the business as well as increase the comfort level of the people across 
the nations.  
The people of Japan follow Japanese culture. The Japanese culture closely affects Japan’s 
adoption of social web technologies in business and in life. Japanese is the first and the basic 
language needed in Japan. Japanese culture and social life focuses on service. People in Japan 
give huge importance to stable and long term relationship. Few of cultural factors of Japan are 
Trust, and risk aversion.

Company A is an American firm, which produces engine for trucks. There is a huge growth potential exist for the American firm to enter the Japanese market. Analyze the major cross-cultural challenges...

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