Communicationscourse Code:BUS 5112: Marketing ManagementGo to YouTube and search for the “Friends...

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Communicationscourse Code:BUS 5112: Marketing Management

Go to YouTube and search for the “Friends Furever” ad for Android (or go to:https://www.youtube.com/watch?v=vnVuqfXohxc). You can see for yourself how many times it has been viewed. It is also one of the most shared videos of 2015 with over 6 million shares on Facebook, Twitter, and other social media. Questions:

Would you consider this to be an emotional or rational ad? Why?
Who do you think is the target audience for the ad?
Why do you think it has gone “viral,” i.e., so many people have wanted to share it?

Submit a 2-page paper, (independent of the title page and reference page) double-spaced in Times New Roman (or its equivalent) font which is no greater than 12 points in size. Be sure to cite any sources in APA Format.

David · Accepted Answer

Friends Furever Ad		4
Marketing Management
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Type of Friends Furever Ad
Brands are required to be related with grinning, laughing, happy clients, as well as the positivity has been appeared to expand sharing and engagement. The most-shared ad of 2015 depended vigorously on passionate content, particularly kinship, motivation, warmth, and satisfaction. Every part in this ad highlights capricious animal pairs like dogs and elephants, chimps and steeds, even tigers and bears etc. The improbable companionships highlighted in this ad without a doubt outline the temperance of harmony, abandoning us with that warm and fluffy feeling. Showing emotions in ad are vital to emerging in a swarmed marketplace; by inspiring a response and setting off a feeling we connect with the consumer. The marketing as well as communication methodologies must be upgraded and made more powerful by finding out about and implementing emotions. By collaborating emotions with narrating then the organization can have an intense combination. (Stokes, S., M., 2016).
In such manner, if the aim of brand is to enhance the brand awareness, make better relationships as well as offer useful and profitable information,

Communicationscourse Code:BUS 5112: Marketing Management Go to YouTube and search for the “Friends Furever” ad for Android (or go to:https://www.youtube.com/watch?v=vnVuqfXohxc). You can see for...

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