Do you agree or disagree with Collison, and why
If ‘profit’ maximisation is biased towards maximising the interest of only one stakeholder group, would you expect that over time there will be less emphasis on profits and more emphasis on other performance indicators?
What might be some of the alternative measures of performance?
Would Collison’s comments provide a justification for moves towards profit measures that incorporate ‘full costs’ (considers the externalities of business)?
Provide some current examples of companies that support your point of view.
Collison, D.,1998, Propaganda, Accounting and Finance: An Exploration, Dundee Discussion Papers, Department of Accountancy and Business Finance, University of Dundee.
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