Choose any australian company which produce grocery items.

Question

Akansha · Accepted Answer

Australian Brands		1
Name of the student:
Name of the institution:
Roll No:
Date of submission:
Contents
Introduction	3
Key Facts	3
Market Segment Description	4
Rationale for choosing product	4
Target Customer	5
Marketing Mix Strategy	5
Conclusion	6
References	7
Introduction
Lipton is a brand of tea that is sold by Unilever. The tea is mostly iced, or in the form of tea bags. They also sell ready-to-drink beveragess. These are jointly owned by Unilever and PepsiCo. The brand is sold in Australia through various supermarkets, such as Woolworths. In keeping with the tea tastes of Australia, Lipton is looking to expand into blended teas and green teas. The product line would be new to the company, as they only sell iced tea and black tea. 
Key Facts
There are key facts that need to be noted when creating a new line.
1. Ownership: Since Lipton is owned by Unilever, the product line would also be owned by Unilever. If the organization so chooses, they can partner with the local supermarket brand Woolworths to reach more audience in Australia (Gunathilaka and Tularam, 2016).
2. Sales: The tea market in Australia is expected to be worth $501 million in 2018. Unilever, as Lipton, was one of the biggest shareholders in the market (Armstrong, Kotler, et al, 2015). The expected sale of the product would be able to hit $200 million if the advertising is done correctly. 
3. Product ranges: The company will offer 10 unique blends of tea. This would include the common flavours of chamomile, Rose, etc and some unique flavours such as pea flower, Orange etc as well. 
4. Management: Since the product line would be under the Lipton label, the management will be carried on Lipton, with a few members from Woolworths on the management team (Boker, 2014).
5. Profitability: Most Australians prefer to drink a unique blend of teas rather than black tea, and as such, in there are no such offerings by a company in the market. The product line would have immense profitability, as it would be unique to the Australian market. 
6. Share price History: Lipton has a very good share price history since it is a part of Unilever. This would increase after the introduction of the tea range.

Choose any australian company which produce grocery items.

Solution

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment