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CGSRM7223 Marketing Management Reflective Quiz 2 Student Name: ______________________________________________ Matric Number: _________________________ The 'Reflective Quiz' below is based on Chapter...

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CGSRM7223 Marketing Management

Reflective Quiz 2

Student Name: ______________________________________________

Matric Number: _________________________

The 'Reflective Quiz' below is based onChapter 11on McGraw Hill CONNECT. Make sure you have done your reading to complete this quiz. This quiz carries10%of your carry marks.

*Refer to Management Decision Case: Restoration Hardware—Using the Brick-and-Mortar Store as a “3D Catalog” (McGraw Hill Smartbook)

  1. RH’s CEO believes that the Internet is limited in its ability to facilitate differentiation among retailers. Do you agree? Which retailers do a particularly effective job at presenting their products through their websites?

Answer:

  1. Does the RH strategy work only for high-end/prestige products or are there elements of its approach that would be appropriate for retailers at all price levels? Choose one of your favorite retailers and discuss how that company could best apply the approach that RH is using.

Answer:

  1. Is it environmentally responsible for RH to produce and distribute such large paper catalogs? Are there ways it could mitigate the environmental impact of this program? How could it best deal with the likely negative reaction from “green” customers?

Answer:

  1. What are some other novel ways that retailers could define the role of their brick-and-mortar stores to optimize their effectiveness in contributing to increasing firm revenues and profits?

Answer:

Answered Same Day Aug 08, 2021

Solution

Bandita answered on Aug 10 2021
152 Votes
GSRM7223 Marketing Management
Reflective Quiz 2
Student Name: ______________________________________________
Matric Number: _________________________
The 'Reflective Quiz' below is based on Chapter 11 on McGraw Hill CONNECT. Make sure you have done your reading to complete this quiz. This quiz ca
ies 10% of your ca
y marks.
*Refer to Management Decision Case: Restoration Hardware—Using the Brick-and-Mortar Store as a “3D Catalog” (McGraw Hill Smartbook)
1. RH’s CEO believes that the Internet is limited in its ability to facilitate differentiation among retailers. Do you agree? Which retailers do a particularly effective job at presenting their products through their websites?
Answer:
Internet has made everything quite effortless and enjoyable experience, particularly when it comes to shop anything online in today’s world. With the use of advanced technology these days, the retailers can achieve the aim and objectives of the company very easily. However, along with the pros of online retailing services, there have also been major fallouts in the business. Various well-known stores such as American Apparel, Pacific Sunwear, The Limited, Aeropostale, Wet Seal and even Macy’s have faced the sudden quietus in the modern retailing world.
However, the technology has helped many retailers to show the clients how do they look in a particular item such as clothes, spectacles or how can they set the furniture or decor items in a room, all over internet. Retailers such as Wal-Mart, Amazon and Alibaba are doing an effective job in presenting their products beautifully in their websites. A leading furniture store, Ikea, is doing excellently well by presenting their beautiful furniture online, selling them along with their excellent design ideas to inspire and help them design their room or house. E-commerce websites have completely changed the world of physical...
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