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BYP5-5 The May 21, 2010, edition of the Wall Street Journal includes an article by Jeffrey Trachtenberg entitled “E-Books Rewrite Bookselling.” Instructions Read the article and answer the following...

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BYP5-5 The May 21, 2010, edition of the Wall Street Journal includes an article by Jeffrey Trachtenberg entitled “E-Books Rewrite Bookselling.”

Instructions

Read the article and answer the following questions.

(a)  What aspect of Barnes and Noble’s current structure puts it at risk if electronic books become a significant portion of book sales?

(b)  What was Barnes and Noble’s primary competitive advantage in a “paper book” world? How has this advantage been eliminated by e-books?

(c)   What event do the authors say might eventually be viewed as the big turning point for e-books?

(d)  What amount does Barnes and Noble earn on a $25 hardcover book? How much would it likely earn on an e-book version of the same title? What implications does this have for Barnes and Noble versus its competitors?

(e)   What two mistakes does the author suggest that Barnes and Noble made that left it ill-prepared for an e-book environment?

 

 

 

Answered Same Day Dec 25, 2021

Solution

Robert answered on Dec 25 2021
106 Votes
BYP5-5 The May 21, 2010, edition of the Wall Street Journal includes an article by Jeffrey Trachtenberg entitled “E-Books Rewrite Bookselling.”
Instructions
Read the article and answer the following questions.
(a)  What aspect of Barnes and Noble’s cu
ent structure puts it at risk if electronic books become a significant portion of book sales?
(b)  What was Barnes and Noble’s primary competitive advantage in a “paper book” world? How has this advantage been eliminated by e-books?
(c)   What event do the authors say might eventually be viewed as the big turning point for e-books?
(d)  What amount does Barnes and Noble earn on a $25 hardcover book? How much would it likely earn on an e-book version of the same title? What implications does this have for Barnes and Noble versus its competitors?
(e)   What two mistakes does the author suggest that Barnes and Noble made that left it ill-prepared for an e-book environment?
Solution:
a) The pricing structure of Barnes and Noble’s would be at risk it the electronic books are a significant part of book sales. Mike Shatkzkin, chief executive...
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