Buyer decision-making process 1. Outline and describe the 5 stages in the buyer decision making process in your Taco bell’s target market(s) (3 Marks each/up to a total of 15 Marks) Internal, social...

Marketing Management
Marketing Management
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1.0 Introduction
While introducing a new product into the market the company has to face challenges from the internal and external environment. The companies have to introduce effective strategies for attracting and retaining customers for a long period of time. Makrting communication strategies and tools always helps the companies for managing the competition in an effective way. The needs and preference of the customers are changing day by day; therefore, the companies have to select effective marketing tools for gaining market share. In this paper, we are focusing on the major aspects related with the buyer decision making process related with the Taco Bell's target markets.
2.0 Body
Taco Bell is an American based company having operations in different parts of the world. The company mainly provides different varieties of Tex-Mex foods and their main objective is to provide best products and services to the customers. Operations of the company started in the year of 1962 and the Julie Felss Masino is the cu
ent CEO of the company.
2.1 Analysis of Buyer Decision Making Process of Taco Bell
For every company, marketing called as an important function, in which the managers has to design productive strategies for communicating product features to the customers. The company can achieve its long-term goals only by satisfying the customers in an effective way. For the last few years Taco Bell is giving more importance to customer needs and preferences. They effectively integrated different tools for motivating the customers to buy the products (Ruth et al 2018, p.275). Now we can analyze the consumer decision-making process for the purchase of an Apple iMac laptop in a detailed way.
Problem Recognition
First of all, the customers have to understand the need for using the product and services offered by the company. In this aspect the taste, popularity and food varieties of the product influence customer for recognizing the need in an effective way. The primary target market of the company is youngsters between the age of 18 to 34. Due to their busy work schedules and lifestyles, they interested to use food items offered by the company
Information Search
Then the customer will collect information about the different products offered by the company for taking the right decision. Consumers collect information from the internal and external sources, most of the time they use an internal source of information provided by his family members, friends or acquaintance (Swami et al 2018, p.12). Because these people already have an experience with the product and services offered by the company. External information sources include advertisements and other promotional tools used by the company for attracting the customers
Evaluation of alternatives
While analyzing the market for Fast food restaurants the customers...